Episode 29: Make Your Event Different to Be Remembered, with Lizz Torgovnick

Lizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time.

As Chief Creative Officer and founder, Lizz brings her deep passion for creativity and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring flawless execution, beauty and unparalleled customer service at every turn. Whether gracing the cover of Meetings & Conventions Magazine or speaking on the finer points of Creating a Run of Show for the Event Leadership Institute, Lizz is often called on to share her perspective and wisdom delivered directly with a dose of fierce wit and signature sarcasm. As a young leader in the industry, Lizz rapidly rose through the ranks at international events agency Global Events before moving on to develop her own brand of big-meets-boutique agency by founding Sequence.

Lizz has dazzled clients at USA TODAY Sports, Moët Hennesy, StarKist, The Travel Channel, Toy Industry Association, Women’s Bond Club, Hospitality Sales and Marketing Association International, and The Wharton School.

Lizz resides in Sunnyside with her sweet baby Rosemary (aka Rosie J. Boo Bear), awesome husband (Pat, aka John), and turtle (Igor, Queen of the Red Eared Sliders).

“If it was all about data, then IBM’s Watson would be running all of our marketing. It’s not, and it requires judgment.” - Linda Popky

What you’ll learn about in this episode: Social media and live events: how the two are different yet work well together Keeping people engaged during live events The biggest mistake people make with live events Why you must give people something unique What makes an event a success Why you must always do dry runs How Lizz would take limited resources to make more happen Ways to contact Lizz: Website: sequence-events.com LinkedIn: www.linkedin.com/in/lizz-torgovnick-06432015