Episode 36: Be Authentic and Transparent, with Lee Caraher
Focus Is Your Friend: How to double down on marketing that matters
English - February 28, 2017 09:00 - 33 minutes - 45.6 MB - ★★★★★ - 13 ratingsCareers Business business entrepreneurship marketing entrepreneur leadership finance interview health entrepreneurs careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 35: Tell Your Founding Story, with Heather Hawkins
In our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins, Liz O'Donnell, and host Lee Caraher’s solocast about activism.
“When your business and your message do not line up, you’re at risk. It’s marketing’s job to make them line up.” - Lee Caraher
What you’ll learn about in this episode: Why you need to start telling your story (Heather Hawkins) How to start telling your story if you’ve never done it (Heather Hawkins) Why you have to get so good at telling your story that telling it becomes second nature (Heather Hawkins) Why your story must be told from an authentic place (Heather Hawkins) Don’t be tone deaf: why you can’t post “normal” content during inappropriate times and why you must turn social off when something hits (Liz O’Donnell) How to use Twitter Moments and Trending Topics to stay on top of current events on social (Liz O’Donnell) Why you need to up your social game (Liz O’Donnell) Listening to what others are saying on social media (Liz O’Donnell) FACE: why frequency, authenticity, consistency, and engagement are the key to building trust (Liz O’Donnell) Why you need to be able to walk the walk with your activism (Lee Caraher) Why you need to fully flesh out your company’s point of view (Lee Caraher) Why you need the infrastructure to manage the result of becoming an activist company (Lee Caraher) Why you need to prepare your social media before you take the activist plunge (Lee Caraher) Why you must thank the supporters of you and your activism (Lee Caraher) Why there’s no turning back once you get into the activist arena and what your future will look like once you take the plunge (Lee Caraher) Full interviews: Heather Hawkins Liz O’Donnell Lee Caraher Ways to contact Heather: LinkedIn: www.linkedin.com/in/heatherhawkins Instagram: @elevation_strategy Email: [email protected] Ways to contact Liz: Email: [email protected] LinkedIn: www.linkedin.com/in/liz3point0 Website: www.double-forte.com Twitter: @LizODTweets