The Digital Marketing Podcast by Exposure Ninja
628 episodes - English - Latest episode: 7 days ago - ★★★★★ - 12 ratingsLooking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.
More information and show notes are available at the podcast website https://exposureninja.com/podcast/
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Episodes
#186: How to Increase Your Email Open Rate
March 02, 2021 16:45 - 20 minutes - 29.2 MBLearn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar. In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates. Get the show notes @ https://exposureninja.com/podcast/186/ Get a free review of your website https://exposureninja.com/review/
How To Optimise Your Website For Core Web Vitals (2021 Edition)
February 23, 2021 11:30 - 16 minutes - 23.8 MBDiscover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update. In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of this core vitals update in May 2021. Get the show notes @ https://exposureninja.com/podcast/185/ Get a free review of your website https://...
#185: How To Optimise Your Website For Core Web Vitals (2021 Edition)
February 23, 2021 11:30 - 16 minutes - 23.8 MBDiscover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update. In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of this core vitals update in May 2021. Get the show notes @ https://exposureninja.com/podcast/185/ Get a free review of your website https://...
#184: How to Get Started with Digital PR
February 08, 2021 09:00 - 30 minutes - 43.7 MBLearn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strategy for your business. Get the show notes @ https://exposureninja.com/podcast/184/ Get a free review of your website @ https://exposureninja....
How to Get Started with Digital PR
February 08, 2021 09:00 - 30 minutes - 43.7 MBLearn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strategy for your business. Get the show notes @ https://exposureninja.com/podcast/184/ Get a free review of your website @ https://exposureninja....
How to Write Blogs That Rank Top of Google
February 01, 2021 09:00 - 27 minutes - 38.3 MBLearn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well. In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create high performing content for your business. Get the show notes @ https://exposureninja.com/podcast/...
#183: How to Write Blogs That Rank Top of Google
February 01, 2021 09:00 - 27 minutes - 38.3 MBLearn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well. In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create high performing content for your business. Get the show notes @ https://exposureninja.com/podcast/...
#182: How To Create The Perfect Website Sales Funnel
January 25, 2021 09:00 - 21 minutes - 30.5 MBLearn how to create the perfect website sales funnel and increase your website’s sales. In this episode, I’ll be exploring why having a great sales funnel is important, the three characteristics of the perfect sales process using real-life business examples and the actions you can take to implement them on your own website. Get the show notes @ https://exposureninja.com/podcast/182/ Get a free review of your website https://exposureninja.com/review/
How To Create The Perfect Website Sales Funnel
January 25, 2021 09:00 - 21 minutes - 30.5 MBLearn how to create the perfect website sales funnel and increase your website’s sales. In this episode, I’ll be exploring why having a great sales funnel is important, the three characteristics of the perfect sales process using real-life business examples and the actions you can take to implement them on your own website. Get the show notes @ https://exposureninja.com/podcast/182/ Get a free review of your website https://exposureninja.com/review/
#181: How To Double Your Conversion Rate Overnight
January 18, 2021 09:00 - 19 minutes - 28.2 MBLearn how to double your conversion rate overnight by adjusting three key features of your website’s call-to-action. In this episode, I’ll be talking you through the quick fixes you can make to your website’s call-to-action to see instant and dramatic increases in your conversion rate. Get the show notes @ https://exposureninja.com/podcast/181/ Get a free review of your website https://exposureninja.com/review/
How To Double Your Conversion Rate Overnight
January 18, 2021 09:00 - 19 minutes - 28.2 MBLearn how to double your conversion rate overnight by adjusting three key features of your website’s call-to-action. In this episode, I’ll be talking you through the quick fixes you can make to your website’s call-to-action to see instant and dramatic increases in your conversion rate. Get the show notes @ https://exposureninja.com/podcast/181/ Get a free review of your website https://exposureninja.com/review/
#180: 5 Ways to Recapture and Convert Your Website's Traffic
December 21, 2020 09:00 - 18 minutes - 25.9 MBLearn the five ninja remarketing strategies we use to help businesses improve their ad click-through-rates and optimise their conversions. In this episode, find out the different ways you can use remarketing and which strategy is most applicable to your businesses. Get the show notes @ https://exposureninja.com/podcast/180/ Get a free review of your website -https://exposureninja.com/review/
5 Ways to Recapture and Convert Your Website's Traffic
December 21, 2020 09:00 - 18 minutes - 25.9 MBLearn the five ninja remarketing strategies we use to help businesses improve their ad click-through-rates and optimise their conversions. In this episode, find out the different ways you can use remarketing and which strategy is most applicable to your businesses. Get the show notes @ https://exposureninja.com/podcast/180/ Get a free review of your website -https://exposureninja.com/review/
8 Reasons Why Your Conversion Rate Is Low
December 14, 2020 09:00 - 29 minutes - 40.7 MBLearn the 8 reasons why your website conversion rate is low and what you can do to improve it. In this episode, you’ll learn how to troubleshoot your conversion rate, looking at areas such as traffic and website optimisation, and how you can improve on these issues to ensure your website is maximising its selling potential. Get the show notes @ https://exposureninja.com/podcast/179/ Get a free review of your website https://exposureninja.com/review/
#179: 8 Reasons Why Your Conversion Rate Is Low
December 14, 2020 09:00 - 29 minutes - 40.7 MBLearn the 8 reasons why your website conversion rate is low and what you can do to improve it. In this episode, you’ll learn how to troubleshoot your conversion rate, looking at areas such as traffic and website optimisation, and how you can improve on these issues to ensure your website is maximising its selling potential. Get the show notes @ https://exposureninja.com/podcast/179/ Get a free review of your website https://exposureninja.com/review/
Lessons Learnt From Peloton’s $360M Marketing Strategy
December 07, 2020 09:00 - 33 minutes - 46.5 MBLearn the success secrets of super fitness brand Peloton’s rapid growth that can be applied to your business. In this episode, also find out where Peloton are missing key opportunities with their digital marketing strategy and how you can avoid making the same mistakes. Show notes: https://exposureninja.com/podcast/178/ Get a free marketing review @ https://exposureninja.com/review/
#178: Lessons Learnt From Peloton’s $360M Marketing Strategy
December 07, 2020 09:00 - 33 minutes - 46.5 MBLearn the success secrets of super fitness brand Peloton’s rapid growth that can be applied to your business. In this episode, also find out where Peloton are missing key opportunities with their digital marketing strategy and how you can avoid making the same mistakes. Show notes: https://exposureninja.com/podcast/178/ Get a free marketing review @ https://exposureninja.com/review/
#177: How To Spy on Your Competitor's Lead Generation Process
November 30, 2020 14:36 - 27 minutes - 37.3 MBLearn how to spy on your competitor's lead generation process and figure out how to increase your own business leads. I'll take you through: How lead capture starts *before* people land on your website How great lead capture is presented Why the follow-up process is so crucial What good sales meetings/events feel like What the end of the funnel should look like
How To Spy on Your Competitor's Lead Generation Process
November 30, 2020 14:36 - 27 minutes - 37.3 MBLearn how to spy on your competitor's lead generation process and figure out how to increase your own business leads. I'll take you through: How lead capture starts *before* people land on your website How great lead capture is presented Why the follow-up process is so crucial What good sales meetings/events feel like What the end of the funnel should look like
How To "Steal" Your eCommerce Competitor's Sales Techniques
November 23, 2020 15:52 - 23 minutes - 33.3 MBLearn how your eCommerce competitors are earning sales using our competitor analysis for website sales tactics. In this episode, we look into the ways great eCommerce websites turn website traffic into sales, including the use of mailing lists, well-designed product pages, and strong checkout processes. Show notes: https://exposureninja.com/podcast/176/ Get a free review of your website and marketing: https://exposureninja.com/review/
#176: How To "Steal" Your eCommerce Competitor's Sales Techniques
November 23, 2020 15:52 - 23 minutes - 33.3 MBLearn how your eCommerce competitors are earning sales using our competitor analysis for website sales tactics. In this episode, we look into the ways great eCommerce websites turn website traffic into sales, including the use of mailing lists, well-designed product pages, and strong checkout processes. Show notes: https://exposureninja.com/podcast/176/ Get a free review of your website and marketing: https://exposureninja.com/review/
#175: How To Write Compelling Website Copy That Sells
November 19, 2020 11:30 - 20 minutes - 29.2 MBLearn how to write amazing copy for your website that earns you more leads and sales. Learn how to use the copywriting framework that earns our clients hundreds of leads and sales every day. BONUS — Learn the six-point checklist that we use to make sure every page is set-up to win Get the show notes @ https://exposureninja.com/podcast/175/ Get a free review of your website https://exposureninja.com/review/
How To Write Compelling Website Copy That Sells
November 19, 2020 11:30 - 20 minutes - 29.2 MBLearn how to write amazing copy for your website that earns you more leads and sales. Learn how to use the copywriting framework that earns our clients hundreds of leads and sales every day. BONUS — Learn the six-point checklist that we use to make sure every page is set-up to win Get the show notes @ https://exposureninja.com/podcast/175/ Get a free review of your website https://exposureninja.com/review/
How To Create Landing Pages That Convert at 43%
November 10, 2020 07:09 - 27 minutes - 37.7 MBLearn how to create landing pages which always convert well using our CLOSER framework. Every day we build new landing pages for our clients, some of which convert as high as 43%. In this podcast, I'll take you through the framework we use when building or optimising landing pages for our clients. Get the show notes @ https://exposureninja.com/podcast/174/ Get a free review of your website @ https://exposureninja.com/review/
#174: How To Create Landing Pages That Convert at 43%
November 10, 2020 07:09 - 27 minutes - 37.7 MBLearn how to create landing pages which always convert well using our CLOSER framework. Every day we build new landing pages for our clients, some of which convert as high as 43%. In this podcast, I'll take you through the framework we use when building or optimising landing pages for our clients. Get the show notes @ https://exposureninja.com/podcast/174/ Get a free review of your website @ https://exposureninja.com/review/
#173: How to Get to the Top of Google in 2021
November 02, 2020 09:00 - 21 minutes - 30.2 MBNeed to get your website to the top of Google? Well, in this podcast, I'll walk you through the simple "SEO hack" we use for our client's campaigns. Except it's not a hack. It's basic SEO principles that anyone can do. You don't need to be an "SEO Guru" to do it.
How to Get to the Top of Google in 2021
November 02, 2020 09:00 - 21 minutes - 30.2 MBNeed to get your website to the top of Google? Well, in this podcast, I'll walk you through the simple "SEO hack" we use for our client's campaigns. Except it's not a hack. It's basic SEO principles that anyone can do. You don't need to be an "SEO Guru" to do it.
How Long PPC Takes To Work
October 26, 2020 09:00 - 47 minutes - 66 MBPPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)? In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes to deliver results, how to optimise and improve a campaign, how to decrease the cost-per-average of a campaign and use data from our successful...
#172: How Long PPC Takes To Work
October 26, 2020 09:00 - 47 minutes - 66 MBPPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)? In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes to deliver results, how to optimise and improve a campaign, how to decrease the cost-per-average of a campaign and use data from our successful...
#171: The Best SEO Tools Your Business Needs (Tested)
October 19, 2020 09:00 - 16 minutes - 22.9 MBThere are hundreds, if not thousands of SEO tools. Some free, some paid. I've taken a look at some of the best ones and tested them to see which one is the most accurate to real website traffic totals (using data from our own client campaigns). Listen in as I review some of mine, and the agency's, favourite tools.
The Best SEO Tools Your Business Needs (Tested)
October 19, 2020 09:00 - 16 minutes - 22.9 MBThere are hundreds, if not thousands of SEO tools. Some free, some paid. I've taken a look at some of the best ones and tested them to see which one is the most accurate to real website traffic totals (using data from our own client campaigns). Listen in as I review some of mine, and the agency's, favourite tools.
6 Ways to Increase Your eCommerce Store's Sales
October 12, 2020 10:00 - 28 minutes - 39.9 MBIn this podcast, I outline six ways you can increase your eCommerce store's revenue which any online store can implement. There are three ways you can increase your website's sales: Increase your conversion rate Increase your traffic Do both The tips I'm sharing today are from the third way. They'll increase your traffic and increase your conversion rate. Businesses getting hundreds of sales a week are still missing out on these simple tips, so make sure you listen through and chec...
#170: 6 Ways to Increase Your eCommerce Store's Sales
October 12, 2020 10:00 - 28 minutes - 39.9 MBIn this podcast, I outline six ways you can increase your eCommerce store's revenue which any online store can implement. There are three ways you can increase your website's sales: Increase your conversion rate Increase your traffic Do both The tips I'm sharing today are from the third way. They'll increase your traffic and increase your conversion rate. Businesses getting hundreds of sales a week are still missing out on these simple tips, so make sure you listen through and chec...
How To Create a Winning Marketing Strategy in 5 Steps
October 05, 2020 08:30 - 31 minutes - 43.7 MBIn today's episode, I show you the marketing strategy framework we use for our clients and how you can use it too to achieve your business' growth targets. If you're an overwhelmed business owner or marketing manager, this podcast is for you. To follow the strategy perfectly, download a free template at https://exposureninja.com/90 I'll take you through the simple five steps you need to follow to create a winning digital marketing strategy.
#169: How To Create a Winning Marketing Strategy in 5 Steps
October 05, 2020 08:30 - 31 minutes - 43.7 MBIn today's episode, I show you the marketing strategy framework we use for our clients and how you can use it too to achieve your business' growth targets. If you're an overwhelmed business owner or marketing manager, this podcast is for you. To follow the strategy perfectly, download a free template at https://exposureninja.com/90 I'll take you through the simple five steps you need to follow to create a winning digital marketing strategy.
Black Friday Marketing Tips ANY Business Can Use
September 28, 2020 09:00 - 22 minutes - 30.7 MBIn this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!) Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volumes of sales and leads for their business. The webinar was well-loved and I realised that every business has something to learn from how eComme...
#168: Black Friday Marketing Tips ANY Business Can Use
September 28, 2020 09:00 - 22 minutes - 30.7 MBIn this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!) Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volumes of sales and leads for their business. The webinar was well-loved and I realised that every business has something to learn from how eComme...
How To Build a Million Dollar Brand Using Amazon Marketing
September 23, 2020 06:00 - 40 minutes - 37.5 MBToday I'm talking with Alex French of Bizzy Coffee, a ~$10MM cold brew coffee company doing selling BIG through Amazon and Shopify ——— Get a FREE Review of your Website @ https://exposureninja.com/review/ Bizzy Coffee sell cold brew coffee. If you're not familiar with what that is, it's coffee that's extracted for anywhere up to 24 hours using cold water to extract all the flavours you'd expect from a roasted bean, but not as you're used to tasting them, plus a whole lot more Cold-brew h...
#167: How To Build a Million Dollar Brand Using Amazon Marketing
September 23, 2020 06:00 - 40 minutes - 37.5 MBToday I'm talking with Alex French of Bizzy Coffee, a ~$10MM cold brew coffee company doing selling BIG through Amazon and Shopify ——— Get a FREE Review of your Website @ https://exposureninja.com/review/ Bizzy Coffee sell cold brew coffee. If you're not familiar with what that is, it's coffee that's extracted for anywhere up to 24 hours using cold water to extract all the flavours you'd expect from a roasted bean, but not as you're used to tasting them, plus a whole lot more Cold-brew h...
Behind the Scenes of 3 Successful Shopify Stores
September 17, 2020 09:32 - 24 minutes - 33.8 MBIn today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now. Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too. I'll explain how they've done it and how you can replicate their success too and work towards your own seven and eight-figure success story.
#166: Behind the Scenes of 3 Successful Shopify Stores
September 17, 2020 09:32 - 24 minutes - 33.8 MBIn today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now. Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too. I'll explain how they've done it and how you can replicate their success too and work towards your own seven and eight-figure success story.
6 MORE Tips & Tricks for Increasing Your Organic Traffic
September 09, 2020 06:00 - 48 minutes - 47.5 MBLearn more ways to increase your website's organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants. In this second part of our two-part episode on "How To Increase Your Website's Organic Traffic", we look into: 💡 Creating link-worthy content 💡 Using keywords without being spammy 💡 Increase internal link usage
#165: 6 MORE Tips & Tricks for Increasing Your Organic Traffic
September 09, 2020 06:00 - 48 minutes - 47.5 MBLearn more ways to increase your website's organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants. In this second part of our two-part episode on "How To Increase Your Website's Organic Traffic", we look into: 💡 Creating link-worthy content 💡 Using keywords without being spammy 💡 Increase internal link usage
6 Tips & Tricks for Increasing Your Organic Traffic
August 26, 2020 06:00 - 46 minutes - 45.6 MBLearn how to increase your website's organic traffic using these easy-to-follow tips, suggested by our team of SEO experts. In this first part of a two-part episode, I get the best tips for increasing your website's organic traffic directly from the best SEO specialists at our agency, Exposure Ninja. They'll explain: Why your website should be mobile-friendly Which types of content your website needs Why you need to write for people, not search robots Get a FREE Website Review @ ht...
#164: 6 Tips & Tricks for Increasing Your Organic Traffic
August 26, 2020 06:00 - 46 minutes - 45.6 MBLearn how to increase your website's organic traffic using these easy-to-follow tips, suggested by our team of SEO experts. In this first part of a two-part episode, I get the best tips for increasing your website's organic traffic directly from the best SEO specialists at our agency, Exposure Ninja. They'll explain: Why your website should be mobile-friendly Which types of content your website needs Why you need to write for people, not search robots Get a FREE Website Review @ ht...
How To Hire the Ultimate Digital Marketing Manager
August 12, 2020 06:00 - 32 minutes - 30.1 MBWhen business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you? In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a su...
#163: How To Hire the Ultimate Digital Marketing Manager
August 12, 2020 06:00 - 32 minutes - 30.1 MBWhen business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you? In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a su...
#162: How The Hut Group Uses SEO to Turnover £1.1bn
July 29, 2020 05:30 - 45 minutes - 43 MBJoin Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group. As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year. So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse...
How The Hut Group Uses SEO to Turnover £1.1bn
July 29, 2020 05:30 - 45 minutes - 43 MBJoin Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group. As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year. So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse...
How to Get 100K+ Visits a Month with Free Templates
July 15, 2020 05:30 - 35 minutes - 33.5 MBSEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO. Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search. In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market. The same strategy led FreshBooks to rank #1 for the ke...