The Digital Marketing Podcast by Exposure Ninja
628 episodes - English - Latest episode: 7 days ago - ★★★★★ - 12 ratingsLooking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.
More information and show notes are available at the podcast website https://exposureninja.com/podcast/
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Episodes
#13: How To Build Monster Social Media Engagement By Being Yourself
December 13, 2016 09:30 - 45 minutes - 62.1 MBEver seen someone with a surprisingly engaged social media following and wondered how they did it? Tried Twitter and found that it’s full of Twits and spammers? In this episode, Tim chats with Graham Todd, from Spaghetti Agency about how he ‘accidentally’ built a very engaged social media following from his wine delivery van, just by being himself. Discover how the angles Todd used can translate to other businesses, and get his top tips for finding your own brand voice that works well on ...
How To Build Monster Social Media Engagement By Being Yourself
December 13, 2016 09:30 - 45 minutes - 62.1 MBEver seen someone with a surprisingly engaged social media following and wondered how they did it? Tried Twitter and found that it’s full of Twits and spammers? In this episode, Tim chats with Graham Todd, from Spaghetti Agency about how he ‘accidentally’ built a very engaged social media following from his wine delivery van, just by being himself. Discover how the angles Todd used can translate to other businesses, and get his top tips for finding your own brand voice that works well on ...
Increasing eCommerce sales with voucher codes, reducing cart abandonment and selling through affiliates
December 06, 2016 12:31 - 28 minutes - 39.1 MBDid you know that between 68-80% eCommerce customers who put items in their basket DON’T complete checkout? This episode is all about how to reduce that percentage and make more sales by using voucher codes and streamlining the checkout process. Tim chats with Ben Corrigan from Pouch, who has spent his life working on eCommerce checkout optimisation, and the principles covered are relevant to any business seeking to sell or generate leads online. For a free review of your websit...
#12: Increasing eCommerce sales with voucher codes, reducing cart abandonment and selling through affiliates
December 06, 2016 12:31 - 28 minutes - 39.1 MBDid you know that between 68-80% eCommerce customers who put items in their basket DON’T complete checkout? This episode is all about how to reduce that percentage and make more sales by using voucher codes and streamlining the checkout process. Tim chats with Ben Corrigan from Pouch, who has spent his life working on eCommerce checkout optimisation, and the principles covered are relevant to any business seeking to sell or generate leads online. For a free review of your websit...
How To Use Personal Branding To Attract More Customers Online
November 29, 2016 15:13 - 43 minutes - 59.9 MBWhen people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand. In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can use the owner or founder’s persona, as well as the personas of key employees, to make their business more attractive online and offline.
#11: How To Use Personal Branding To Attract More Customers Online
November 29, 2016 15:13 - 43 minutes - 59.9 MBWhen people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand. In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can use the owner or founder’s persona, as well as the personas of key employees, to make their business more attractive online and offline.
#10: How to plan the perfect website
November 22, 2016 15:31 - 58 minutes - 80.3 MBEver spent an insane amount of money on a new website only to find out that it’s not bringing you any business? The planning phase of any new website is crucial, as this is where the marketing thought goes in. What does your new website need to do? What are the most important elements that every new website should contain? How should it be structured? What should the design look like? In this episode, Tim, Lozz and Head of Development at Exposure Ninja Brittany discuss how to plan the perf...
How To Plan the Perfect Website
November 22, 2016 15:31 - 58 minutes - 80.3 MBEver spent an insane amount of money on a new website only to find out that it’s not bringing you any business? The planning phase of any new website is crucial, as this is where the marketing thought goes in. What does your new website need to do? What are the most important elements that every new website should contain? How should it be structured? What should the design look like? In this episode, Tim, Lozz and Head of Development at Exposure Ninja Brittany discuss how to plan the perf...
How to Get Links, Traffic and Sales from Bloggers, Vloggers and Social Media Influencers
November 15, 2016 04:56 - 48 minutes - 66.7 MBBloggers and social media are the magazines and newspapers of the 21st Century. There’s a reason that the world’s biggest brands turn to online influencers when they want to sell a lot of product and increase the visibility of their brand. In this epi
#9: How to get links, traffic and sales from bloggers, vloggers and social media influencers
November 15, 2016 04:56 - 48 minutes - 66.7 MBBloggers and social media are the magazines and newspapers of the 21st Century. There’s a reason that the world’s biggest brands turn to online influencers when they want to sell a lot of product and increase the visibility of their brand. In this epi
How Facebook Retargeting Can Squeeze Profit Out Of Website Visitors That Don't Buy The First Time
November 08, 2016 11:44 - 33 minutes - 38.7 MBAny time you’re driving traffic to your website, most of your visitors will not buy. Whether your conversion rate is 1% or 25%, you’re still losing *most* people. But just because they’ve left, it doesn’t mean that they’re not qualified. Driving those visitors BACK to your site for a second look can be very profitable, and in fact a returning visitor is 43% more likely to turn into a customer. In this episode we’ll look at how to use Facebook retargeting effectively to maximise the ROI o...
#8: How Facebook Retargeting Can Squeeze Profit Out Of Website Visitors That Don't Buy The First Time
November 08, 2016 11:44 - 33 minutes - 38.7 MBAny time you’re driving traffic to your website, most of your visitors will not buy. Whether your conversion rate is 1% or 25%, you’re still losing *most* people. But just because they’ve left, it doesn’t mean that they’re not qualified. Driving those visitors BACK to your site for a second look can be very profitable, and in fact a returning visitor is 43% more likely to turn into a customer. In this episode we’ll look at how to use Facebook retargeting effectively to maximise the ROI o...
3 Ways To Maximise ROI Of Your Facebook Adverts
November 01, 2016 11:00 - 46 minutes - 63.8 MBIf you’ve tried running Facebook ads but not seen the sort of success you’d like, in this episode Laurence shares his top tips for optimising your campaign to maximise ROI. We’ll look at the importance of the Facebook Pixel and how to use it, how you should be optimising your campaigns, and how to dramatically improve the efficiency of your ads by stripping out audience segments. For show notes, head to https://www.exposureninja.com/episode7 To read The Ultimate Beginners Guide To Facebo...
#7: 3 Ways To Maximise ROI Of Your Facebook Adverts
November 01, 2016 11:00 - 46 minutes - 63.8 MBIf you’ve tried running Facebook ads but not seen the sort of success you’d like, in this episode Laurence shares his top tips for optimising your campaign to maximise ROI. We’ll look at the importance of the Facebook Pixel and how to use it, how you should be optimising your campaigns, and how to dramatically improve the efficiency of your ads by stripping out audience segments. For show notes, head to https://www.exposureninja.com/episode7 To read The Ultimate Beginners Guide To Facebo...
#6: How to increase profit from your website without increasing your traffic: Proven Bounce Rate reduction techniques from the front line.
October 25, 2016 09:58 - 51 minutes - 70.7 MBMost people are horrified when they learn that as much as 80% of their website visitors are leaving their sites without engaging at all, and rightly so. Traffic can be expensive, so encouraging visitors to stick around longer can make a lot more sense than simply throwing more traffic at an under-performing website. In this episode Tim and Lozz discuss the all-important bounce rate metric: what it means, what it should be, and, most importantly, how to reduce it. If you’d like to convert m...
How to Increase Profit from Your Website without Increasing Your Traffic: Proven Bounce Rate Reduction Techniques from the Front Line.
October 25, 2016 09:58 - 51 minutes - 70.7 MBMost people are horrified when they learn that as much as 80% of their website visitors are leaving their sites without engaging at all, and rightly so. Traffic can be expensive, so encouraging visitors to stick around longer can make a lot more sense than simply throwing more traffic at an under-performing website. In this episode Tim and Lozz discuss the all-important bounce rate metric: what it means, what it should be, and, most importantly, how to reduce it. If you’d like to convert m...
#5: The Five Questions Your Homepage Needs To Answer
October 18, 2016 08:47 - 24 minutes - 33.4 MBIn this week's podcast episode, Tim and Lozz discuss the 5 questions that any website's homepage needs to answer. Whilst these questions might seem obvious, you would be amazed at how few websites answer them adequately. As always, the golden rule of website design is "you can't be too obvious". So whether it's hiding important information in the footer, turning your audience off with the wrong images or failing to describe clearly why people should choose you over your competitors, man...
5 Questions Your Homepage Needs To Answer
October 18, 2016 08:47 - 24 minutes - 33.4 MBIn this week's podcast episode, Tim and Lozz discuss the 5 questions that any website's homepage needs to answer. Whilst these questions might seem obvious, you would be amazed at how few websites answer them adequately. As always, the golden rule of website design is "you can't be too obvious". So whether it's hiding important information in the footer, turning your audience off with the wrong images or failing to describe clearly why people should choose you over your competitors, man...
#askninja: How To Find Cool Blog Topics, Google Penguin 4.0, Meta Keywords, And How To Choose A Wordpress Theme
October 11, 2016 12:49 - 23 minutes - 27.6 MBEver struggled to find interesting blog topics or outreach ideas? In this episode of #askninja Tim gives 4 killer questions that you can ask to unlock more blog topics than you'll ever need. Also in this episode: get the lowdown on Google's Penguin 4.0 update, get the truth about Meta keywords, and get Tim's top suggestions for picking a Wordpress theme. For show notes, head to www.exposureninja.com/podcast
How To Find Cool Blog Topics, Google Penguin 4.0, Meta Keywords, And How To Choose A Wordpress Theme
October 11, 2016 12:49 - 23 minutes - 27.6 MBEver struggled to find interesting blog topics or outreach ideas? In this episode of #askninja Tim gives 4 killer questions that you can ask to unlock more blog topics than you'll ever need. Also in this episode: get the lowdown on Google's Penguin 4.0 update, get the truth about Meta keywords, and get Tim's top suggestions for picking a Wordpress theme. For show notes, head to www.exposureninja.com/podcast
The Art Of Lead Generation And How To Make Your Business Irresistible Online
October 04, 2016 16:53 - 51 minutes - 71.2 MBMost businesses try to sell immediately from their websites. But this is rarely the most effective or profitable use of a website, and typically much larger gains can be made by using Lead Generation strategies instead or as well. In this episode Tim and Lozz explain how you can begin using Lead Generation principles on your website to increase the number of leads and sales that you attract. Tim will share his tips for choosing an appealing lead 'bait', picking software, and how to crea...
#4: The Art Of Lead Generation And How To Make Your Business Irresistible Online
October 04, 2016 16:53 - 51 minutes - 71.2 MBMost businesses try to sell immediately from their websites. But this is rarely the most effective or profitable use of a website, and typically much larger gains can be made by using Lead Generation strategies instead or as well. In this episode Tim and Lozz explain how you can begin using Lead Generation principles on your website to increase the number of leads and sales that you attract. Tim will share his tips for choosing an appealing lead 'bait', picking software, and how to crea...
#3: Blogging For Businesses. Why Should I Bother? What Should I Write About? And How Often?
October 04, 2016 16:52 - 53 minutes - 73.9 MBDoes writing new blog posts always seem to be at the bottom of your to-do list? Are you bored of writing posts that no one reads, which never rank well and make you wonder why you're bothering at all? If so, you are not alone. Blogging is something that most businesses struggle with. They know that they should be doing it, but when the time comes to actually do it, there's always something that feels more important which needs to be done instead. In this episode, Tim interviews experienc...
Blogging For Businesses. Why Should I Bother? What Should I Write About? And How Often?
October 04, 2016 16:52 - 53 minutes - 73.9 MBDoes writing new blog posts always seem to be at the bottom of your to-do list? Are you bored of writing posts that no one reads, which never rank well and make you wonder why you're bothering at all? If so, you are not alone. Blogging is something that most businesses struggle with. They know that they should be doing it, but when the time comes to actually do it, there's always something that feels more important which needs to be done instead. In this episode, Tim interviews experienc...
#2: How To Get To The Top Of Google
October 03, 2016 16:50 - 1 hour - 96.1 MBIn this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market. Every SEO campaign begins with your website, and you'll discover how to optimise your website and order your content to maximise its Google-friendliness. Then, when it's time to get promoting, hear the Ninjas' top tips for attrac...
How To Get To The Top Of Google
October 03, 2016 16:50 - 1 hour - 96.1 MBIn this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market. Every SEO campaign begins with your website, and you'll discover how to optimise your website and order your content to maximise its Google-friendliness. Then, when it's time to get promoting, hear the Ninjas' top tips for attrac...
How To Start A New Business Online (Or Grow An Existing Business Which Has No Online Presence)
October 03, 2016 16:28 - 59 minutes - 82 MBIn this episode, Tim Cameron-Kitchen (@timninjakitchen) shares his tips for new businesses looking to promote themselves online, or established businesses that are new to digital marketing. In the early days of any digital marketing campaign, priorities are everything. Rather than trying to be everywhere all at once, it makes sense to choose your channels and focus your attention on the sources of traffic which will bring you those all-important early sales. Tim and Laurence talk about h...
#1: How To Start A New Business Online (Or Grow An Existing Business Which Has No Online Presence)
October 03, 2016 16:28 - 59 minutes - 82 MBIn this episode, Tim Cameron-Kitchen (@timninjakitchen) shares his tips for new businesses looking to promote themselves online, or established businesses that are new to digital marketing. In the early days of any digital marketing campaign, priorities are everything. Rather than trying to be everywhere all at once, it makes sense to choose your channels and focus your attention on the sources of traffic which will bring you those all-important early sales. Tim and Laurence talk about h...