The Digital Marketing Podcast by Exposure Ninja

How AI Has Changed Marketing Forever

AI can be a powerful marketing tool if you use it correctly. Find out how to make the most of Chat GPT in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/268/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

The Overlooked Power of Selling What You Have [EXTRA 008]

Tim and Jess discuss why your marketing should focus on what you have, not what you haven't, as well as their regular "Brand of the Week" and "Marketing Fail of the Week" segments. Get the show notes @ https://exposureninja.com/podcast/extra-008/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

How To FIX Your Digital Marketing Strategy [EXTRA 007]

Is your digital marketing strategy underperforming? Join Tim and Jess as they talk about how you can fix your "marketing machine". They also touch upon recent developments in AI in digital marketing, including how Google's stance has possibly changed. Get the show notes @ https://exposureninja.com/podcast/extra-007/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

In-House vs Marketing Agency: Which Earns The Best ROI?

Stuck on if an in-house marketer or marketing agency is right for your business? In this podcast we explore the pros and cons of both options. Get the show notes @ https://exposureninja.com/podcast/267/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

GOOGLE Adding More "Hoops" to Jump Through?! [EXTRA 006]

Watch the video recording instead @ https://www.youtube.com/watch?v=u6-mHq9iO1o Get the show notes @ https://exposureninja.com/podcast/extra-006/ Learn more about Google Analytics 4 @ https://exposureninja.com/blog/google-analytics-4/ Book a Google Analytics 4 consultation call @ https://calendly.com/d/gqx-tvt-gdf/ga4-consultancy Get a FREE review of your website @ https://exposureninja.com/rpod/review/  

"How I'd Market a New Business in 2023" [EXTRA 005]

Tim and Jess talk about how they'd market a new business in 2023, as well as discuss their Brand of the Week, Marketing Lesson of the Week, and Marketing Fail of the week. Watch the video recording instead @ https://www.youtube.com/watch?v=bBewjQ1CIag Get the show notes @ https://exposureninja.com/podcast/extra-005/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

5 Questions That'll BLOW UP Your Marketing in 2023

Struggling to keep up with all your marketing tasks? Here’s what you should be prioritising in 2023.   Get the show notes & watch the video @ https://exposureninja.com/podcast/266/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

ChatGPT — The End for Google? (Like, Seriously) [EXTRA 004]

Maybe hype, maybe not, but ChatGPT spells the end for Google. Or does it? In this episode, Jess and Tim discuss OpenAI's latest mind-blowing release, ChatGPT, and the WORLD-CHANGING impact it could have. Watch the video recording instead @ https://www.youtube.com/watch?v=fp8gKCYqgoY Get the show notes @ https://exposureninja.com/podcast/extra-004/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-bo...

How To Do HIGH SALES eCommerce Marketing

Want to build a next level eCommerce strategy in 2023? Listen. To. This. Podcast Get the show notes @ https://exposureninja.com/podcast/265/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Can Twitter Become Creator Central? [EXTRA 003]

Elon Musk wants Twitter to be the next YouTube. FTX is Enron for Web 3.0. What a week. There's much to discuss in this week's Podcast Extra. Join us. Watch the video recording instead @ https://www.youtube.com/watch?v=-f077L_uWAI Get the show notes @ https://exposureninja.com/podcast/extra-003/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

How To Get B2B LEADS That Come to YOU

Tired of cold-calling potential clients? Make your leads come to you using these 6 lead-generation strategies. Get the show notes @ https://exposureninja.com/podcast/264/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Is Black Friday Marketing Still Worth It? [EXTRA 002]

Black Friday. Is it still worth it for businesses in 2022? Should they bother with it in 2023? That's just one of the questions discussed in this week's Podcast EXTRA episode, with our regular host, Tim Cameron-Kitchen, and Meme Connoisseur (read: Digital Marketing Specialist), Jess Percival. Watch the video recording instead @ https://www.youtube.com/watch?v=cSGTKevnln4 Get the show notes @ https://exposureninja.com/podcast/extra-002/ Get a FREE review of your website @ https://expo...

DON'T COPY HelloFresh's Marketing Strategy

HelloFresh is growing fast - how are they doing it? Marketing segmentation, influencer marketing and content marketing are just some of the ways this meal delivery kit brand is dominating the industry. But there are plenty of ways HelloFresh could be marketing the business even better. Get the show notes @ https://exposureninja.com/podcast/263/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

How CONTENT MARKETING will work from Jan 1st

Struggling to create content for all your platforms?  Learn how to create content for every platform and save time in the process. There’s no catch, we promise! Get the show notes @ https://exposureninja.com/podcast/262/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Can Twitter Become a TOP Ad Platform? [EXTRA 001]

This is new. This is a new podcast format. We're trying something different, an alternate podcast format that's a bit more conversational. We're going to try this for a few weeks. If you love it, let us know and we'll keep doing them. If you don't let me know that too. I hope you enjoy it. Get the show notes @ https://exposureninja.com/podcast/extra-001/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-go...

THIS Is Why Your LANDING PAGES Don’t Convert

Every week I see 100s of landing pages letting conversions slip through their fingers. And it's so easy to fix. In this podcast, I break down the components of the perfect landing page so that your landing pages convert 10x higher. Get the show notes @ https://exposureninja.com/podcast/261/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

START TODAY: How SEO Will Work in 2023

Will AI content take over? Is it getting harder to rank on Google? Will 2023 finally be the year of voice search?  Today’s podcast answers all those SEO questions and more. Get the show notes @ https://exposureninja.com/podcast/260/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

STEAL Figma's $20 BILLION Digital Marketing Strategy

Figma sold to Adobe for a massive $20 Billion. But how did it get there? Find out exactly how Figma rose to be one of the most popular design platforms in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/259/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Create a Call-to-Action that NEVER FAILS

In today’s episode we cover four reasons your call to action isn’t working, and how you can fix it. Get the show notes @ https://exposureninja.com/podcast/258/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

STEAL Gymshark's £1B SEO Strategy

Gymshark used to rely on influencer marketing to promote their gym wear, but things have changed. They’re now driving 4.5 million organic search visits every month through search engine optimisation alone. So what’s their strategy? That’s exactly what this podcast is all about. Get the show notes @ https://exposureninja.com/podcast/257/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

COPY the CONTENT STRATEGY Behind a $33M SaaS Exit

Learn the three marketing strategies we used to help a SaaS business reach a $33 million exit. Get the show notes @ https://exposureninja.com/podcast/256/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

STEAL This (Award-winning) LOCAL SEO Strategy

Learn the award winning strategy that resulted in a 146% increase in leads for a local law firm. Get the show notes @ https://exposureninja.com/podcast/255/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/  

Digital Marketing MYTHS That KILL Growth

Today we debunk some of the biggest marketing myths that are harming your business’ growth. Get the show notes @ https://exposureninja.com/podcast/254/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Google Announces New SEISMIC Algorithm Update

Google has announced possibly the biggest algorithm update since the Medic Update. Listen in to find out what it is and what you need to do about it. Blogs mentioned in the episode: Everything We Know about the Helpful Content Update (So Far) https://exposureninja.com/blog/helpful-content-update/ What Is the Medic Algorithm Update?https://exposureninja.com/blog/what-is-medic-algorithm-update/ What is E-A-T? (and Why It’s SO Important for SEO) https://exposureninja.com/blog/what-i...

The £10,000,000 Content Playbook (You Can Have for FREE)

Learn the website sales funnel strategy we used to triple a clients traffic in one year, and reduce their Google ads cost-per-lead by 73%. Get the show notes @ https://exposureninja.com/podcast/252  Get a FREE review of your website @ https://exposureninja.com/rpod/review Download our eBook @ https://exposureninja.com/your-google-book

Goodbye SEO. Hello Video Marketing.

Videos make up 82% of all consumer internet usage.  In today’s podcast, we share the strategy we use to get 1,492 leads from video. Get the show notes @ https://exposureninja.com/podcast/251  Get a FREE review of your website @ https://exposureninja.com/rpod/review Download our eBook @ https://exposureninja.com/your-google-book

STOP Confusing Your Customers. Do THIS Instead.

Learn how to speak your customer’s language and increase leads and sales in the process in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/250/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/

Most Branding Doesn't Work. Try This Instead.

Brand building is important. But, most digital brand building doesn't work. But I've found a better way. I call it IBBR. Listen along to find out what it is (and how you can use it). Get the show notes @ https://exposureninja.com/podcast/249/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/  

SHEIN’s $16B Digital Marketing Game Plan

Today’s podcast breaks down SHEIN’s marketing strategy, and how they have become the largest fast fashion brand in the world. Get the show notes @ https://exposureninja.com/podcast/248/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Fix these common SEO mistakes

We’re going to show you some five-minute fixes that you can implement on your website right away to start getting some results Get the show notes @ https://exposureninja.com/podcast/247/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

How to Spy on Your Competitor’s Google Ads

Today we're going to analyse your competitor's Google ads in three key areas.  Firstly, their targeting.  Secondly, the ad copy that they're using. Thirdly, how much are they spending in total over time. Get the show notes @ https://exposureninja.com/podcast/246/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

How to Spy on Your Competitor’s PPC Ads

Today we're going to analyse your competitor's PPC ads in three key areas.  Firstly, their targeting.  Secondly, the ad copy that they're using. Thirdly, how much are they spending in total over time. Get the show notes @ https://exposureninja.com/podcast/246/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Steal this $7M SEO strategy

This SEO strategy is used by some of the world's top websites to drive millions and even tens of millions of visitors to their site every month. It's also evergreen, meaning you do it once and it can be earning new traffic for years. Get the show notes @ https://exposureninja.com/podcast/245/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Why 99% of GUEST POSTING doesn't work

Writing for other websites, also known as guest posting, is a fantastic way to build ranking and credibility.  Learn how to give your guest posts the best chance of getting published in today’s podcast Get the show notes @ https://exposureninja.com/podcast/244/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

How to SURVIVE and THRIVE in a recession

Today we're going to look at how to prepare for what's likely to happen during the recession, and how you can make sure your business survives, or maybe even thrives, in tough economic times with some smart marketing moves. How to Market in a Downturn Retail Ad Performance on Google, Facebook and Amazon in 2020 The Global Economic Recovery 10 Years After the Crisis Get the show notes @ https://exposureninja.com/podcast/243/ Get a FREE review of your website @ https://exposureninja.c...

Digital Marketing in a Recession

Today we're going to look at how to prepare for what's likely to happen during the recession, and how you can make sure your business survives, or maybe even thrives, in tough economic times with some smart marketing moves. How to Market in a Downturn Retail Ad Performance on Google, Facebook and Amazon in 2020 The Global Economic Recovery 10 Years After the Crisis Get the show notes @ https://exposureninja.com/podcast/243/ Get a FREE review of your website @ https://exposureninja.co...

How To Design the Perfect Buyer Persona

Having a strong buyer persona could make or break your business. But how do you build your ideal buyer persona? Today’s podcast teaches you exactly how. Get the show notes @ https://exposureninja.com/podcast/242/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Reduce Your CPA by up to 87%

Learn how you can replicate our award-winning success for your PPC campaign. Get the show notes @ https://exposureninja.com/podcast/241/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/  

How to market like Red Bull (without the budget)

Today we take a look at Red Bull’s business and marketing strategy, and how you can replicate it (without their huge budget!) Get the show notes @ https://exposureninja.com/podcast/240 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

How to Avoid Bad Web Dev Agencies

Worried about choosing a web development agency? We talk you through some of the red flags to look out for, and what makes a good agency. Get the show notes @ https://exposureninja.com/podcast/239 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

#238: Airbnb’s Epic Marketing Strategy

From $40 Cereal Boxes to $47 Billion Travel Unicorn

Airbnb has done some epic marketing over the years, resulting in a $47 billion valuation in 2020. We've got some fantastic lessons for you in today’s podcast - even if you're in a business that looks nothing like Airbnb. Get the show notes @ https://exposureninja.com/podcast/238 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

The Best SEO Tools in 2022

In today’s podcast, we're going to be comparing the best SEO and digital marketing tools and software out there in 2022. Get the show notes @ https://exposureninja.com/podcast/237 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

DON'T COPY Patagonia's Digital Marketing Strategy

We talk you through the ups and downs of Patagonia’s strategy, and help you discover what not to do when it comes to your own digital marketing. Get the show notes @ https://exposureninja.com/podcast/236 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Good ethics, poor digital marketing

We talk you through the ups and downs of Patagonia’s strategy, and help you discover what not to do when it comes to your own digital marketing. Get the show notes @ https://exposureninja.com/podcast/236 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

How to Write Content That Ranks #1 on Google

In today’s podcast, we cover everything you need to know about creating content that ranks #1 on Google. Get the show notes @ https://exposureninja.com/podcast/235 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

How to Write Blogs for SEO

Today’s podcast explains how to write SEO friendly blog posts, using the same process that we use for our award-winning client campaigns. Get the show notes @ https://exposureninja.com/podcast/234 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Link Building For “Boring” Businesses

Head to our blog for a bonus backlinking tip! https://exposureninja.com/blog/how-to-build-backlinks/ Get the show notes @ https://exposureninja.com/podcast/233 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Set your business up to dominate in 2022

Register for a free ticket: https://exposureninja.com/dominate/ Join us on March 25th for Dominate 2022, a revenue-increasing digital marketing event. Dominate 2022 Schedule 09:00 - Welcome 09:10 - From $562 to $3.41 Million Sales per Month (Behind-the-scenes of three life-changing SEO campaigns) 10:15 - How High Performing Websites Make Visitors Buy 11:30 - Digital Marketing for "Boring" Businesses (Roundtable Discussion) 12:05 - How to Get Featured by Well-Respected Websites (Witho...

Should You Buy Backlinks in 2022?

Should you ever buy backlinks? If only this question had a straightforward answer… In today’s podcast, we try to decipher the information Google has given us about buying backlinks to find out what the rules actually are. Get the show notes @ https://exposureninja.com/podcast/232 Get a FREE review of your website @ https://exposureninja.com/rpod/review/