Enterprise Marketer Podcast - Conference
67 episodes - English - Latest episode: over 6 years ago - ★★★★★ - 7 ratingsThis edition of the Enterprise Marketer Podcast is based on the live shows we record at marketing events around the United States.
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Episodes
Pamela Muldoon on Podcasting and Marketing Automation
October 12, 2016 13:34 - 28 minutesTo say things have changed a little for Pamela Muldoon in 2016 would be an understatement. She has a new home, new town, new career path, and a new outlook on her podcasting. In this show, Pamela and I discuss marketing automation, helping attract leads for our clients, alternatives forms of content than traditional blogs and articles for content marketing, what it means to have a hobby of marketing, and of course, podcasting. Pamela also mentions her ambitions of launching two new pod...
Jonathan Kranz on Copywriting in Content Marketing
October 07, 2016 11:47 - 22 minutesJonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the most important aspect of content marketing. You can have great images, amazing video, but the story gets told with the written word. As we get into the show, we learn more about looking at copywriting as storytelling when you approach reaching your audience. There are tons of amazing takeaway...
Ira Apfel on Editorial Content Tactics for Associations
October 05, 2016 17:35 - 26 minutesIra Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics, on a consistent basis to keep enrollment high and the value of the organization strong. In this show, I chat with Ira about his digital, social media, print, and podcast strategies. This interview is a great case study of someone who ...
Jessica Best on Data-Driven Marketing at Content Marketing World 2016
October 03, 2016 17:47 - 33 minutesJessica Best, Director of Data-Driven Marketing at Barkley, is one of my favorite Kansas Citians who is my go-to podcast guest because of her depth of knowledge. Jessica joins the show to talk about data-driven marketing with a focus on email. There are so many tips, and tricks are in this episode from Jessica, and if you are an email marketer, this one is for you. Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-14-jessica-best/ M...
Nicole Smith on Enterprise Content Marketing and Strategy at Dell
September 29, 2016 14:30 - 30 minutesTo say Nicole Smith's role at Dell is complicated would be an understatement. Like most companies that have grown rapidly, Dell has seen a lot of mergers and buyouts. As these teams come together, Nicole gets to be a part of making the efforts work together as well. Since Dell has a very mature team of Content Marketers, they get to drive beyond email subscribers and online articles and get into new areas where content integrates with context. In this show, we get into the idea of experi...
Laura Creekmore on the Essentials of a Content Strategy - CMWorld
September 28, 2016 12:15 - 17 minutesLaura Creekmore, President of Creek Content, joins the show from Content Marketing World to talk about her approach to content strategy. At the show, Laura taught a Content Strategy 101 workshop to help teams get started on the right foot with a documented strategy. Laura gives us some great insights to content governance, strategy, and the basics of knowing your audience and business goals. We love the advice Laura gives when she says, "You don't need to ask permission to practice your c...
Buddy Scalera on Visual Storytelling at Content Marketing World 2016
September 27, 2016 17:54 - 32 minutesBuddy Scalera is a very unique person. Not only does he have a passion for understanding content strategy in healthcare, but he also is a freelance comic book writer for Marvel! In the world of comic books, or graphic novels, the images shown help drive your imagination, internal narration, and lead you to define the story your way. As content marketers, we too can harness this power of story to drive not only textual content, but using visuals like photography, illustrations, and video to...
Ardath Albee on Persona Development in Content Marketing at CM World
September 26, 2016 12:42 - 26 minutesArdath Albee is my favorite resource when it comes to persona development and the customer journey. The main reason is her depth of knowledge on the subject, but I like her, give it to you straight, approach to education. In this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to build content that is engaging with your personas and how to measure where...
Carla Johnson on Customer Experience at Content Marketing World 2016
September 23, 2016 11:45 - 24 minutesI love every opportunity I get to sit down and chat with Carla Johnson. She is a wealth of information about customer experience and is very much in tune with the challenges marketers face today. In this show, we start the conversation with the importance of ensuring the peers in your organizations understand the customer journey and are a part of the conversation. Then we get into what it means your commitment needs to be on your content marketing strategy. Carla says, "If you are onl...
Rand Fishkin on SEO and Content Strategy at CMWorld16
September 22, 2016 15:51 - 29 minutesRand Fishkin has to be the most engaging person on the planet who is talking about SEO. On this show, you get to take part in my own personal Whiteboard Friday, or interview, with Rand, the Wizard of Moz. We get into some great topics like content amplification, how the Northwest has molded culture at Moz, why it is important to embrace new voices in your organization to gain the benefits of diversity, and what content marketers should do if they are starting work today without a strategy. ...
MJ DePalma on Microsoft, Marketing, and Search at CMWorld
September 20, 2016 14:41 - 14 minutesI was so lucky to run into MJ DePalma, Senior Channel Marketer Manager for Microsoft, at Content Marketing World. Not only is she in tune with Microsoft and how important it is for marketing teams to consider alternatives to Google now, but also because really can help us understand how Microsoft is not the company they used to be during the 90s and 00s. In this show, we discuss the need for search and how much further search engines are integrated into our lives through tools like Word, Sir...
Christoph Trappe on Healthcare and Storytelling at Content Marketing World 2016
September 19, 2016 13:04 - 20 minutesChristoph Trappe, author of Get Real: Sharing Authentic Stories for Long-Term Success, joins the show to talk about a wide range of topics around storytelling with Content Marketing. With a focus on healthcare at MedTouch, he has a deep understanding of what it means to differentiate with stories from your competition. "In healthcare, with four physicians who do the same thing, why would I pick you?," is a question poses to his clients to get the real story behind the practice. We talk a...
Jeffrey Rohrs on Location-based Services for Marketing at Content Marketing World 2016
September 16, 2016 18:07 - 37 minutesIt is probably easier to discuss the items we didn't talk about on this show rather than the ones we did. That is due to my guest, Jeffrey K. Rohrs, Chief Marketing Officer of Yext, is an incredible resource for the bridge between marketing and physical presence. Yext provides fantastic location-based services for their customers who are looking to bring some calm to the chaos that is online location listings. Jeffrey describes why location is so important for business, some lessons we c...
Mark Masters on Podcasting as a Content Type at Content Marketing World 2016
September 15, 2016 11:23 - 19 minutesMark Masters, author of The Content Revolution and host of the Marketing Homebrew Podcast joined me at Content Marketing World to discuss the differences in marketing between the US and the UK and why marketers should start embracing different content types like podcasting.
Amanda Todorovich on Content Marketing Teams at Content Marketing World 2016
September 14, 2016 11:16 - 21 minutesAmanda Todorovich, Director of Content Marketing at Cleveland Clinic, joins the show from Content Marketing World to discuss her and her team's amazing work, their structure, and their roles. It is obvious why Amanda won the Content Marketer of the Year award.
Rebecca Lieb at Content Marketing World 2016
September 13, 2016 11:04 - 23 minutesRebecca Lieb is truly a digital media pioneer! Starting in online media, or what we call digital today, in the early 90s, Rebecca worked on several initiatives to bring content to those early adopters of the web and helped form the ideas that we know of as content marketing today. Recently, Rebecca published research on the approach of contextual content, what happens when content goes beyond screens. In this show, Rebecca describes her journey into digital marketing and the research she...
Joe Pulizzi at Content Marketing World 2016
September 12, 2016 02:36 - 31 minutesIn this show, Jeff speaks with Joe Pulizzi, Founder of the Content Marketing Institute, about this year's Content Marketing World, his 2017 predictions, what it has been like working with the new parent company, and building a different audience for Content, Inc. These shows were recorded at Content Marketing World 2016 in Cleveland, OH.