Ardath Albee on Persona Development in Content Marketing at CM World

Ardath Albee is my favorite resource when it comes to persona development and the customer journey. The main reason is her depth of knowledge on the subject, but I like her, give it to you straight, approach to education.

In this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to build content that is engaging with your personas and how to measure where the customer is in the journey, based on a comprehensive plan of attack.