Carla Johnson on Customer Experience at Content Marketing World 2016

I love every opportunity I get to sit down and chat with Carla Johnson. She is a wealth of information about customer experience and is very much in tune with the challenges marketers face today.

In this show, we start the conversation with the importance of ensuring the peers in your organizations understand the customer journey and are a part of the conversation.

Then we get into what it means your commitment needs to be on your content marketing strategy. Carla says, "If you are only partially committed to that content strategy, it is always easy for something else to take a higher priority."

Throughout the show Carla drives deeper into the components of a good story, the meaning behind a story arc, and how the Experiences Era of marketing is taking shape.