Enterprise Marketer Podcast - Conference
67 episodes - English - Latest episode: over 6 years ago - ★★★★★ - 7 ratingsThis edition of the Enterprise Marketer Podcast is based on the live shows we record at marketing events around the United States.
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Episodes
Embracing Your Passions as a Marketer
January 08, 2018 12:20 - 14 minutes - 34.1 MBAt the beginning of the year, we are always looking for resolutions. Things we want to change, areas we want to grow it, and ways to make our lives better. One of the areas we tend to focus on is our education. In marketing, you are asked to do the impossible, stay on top of new trends and be proficient in your ability to drive results. That's right, we have to try new things and be right all the time? "Especially once you do any craft for a while, you learn a lot about it, and so all of u...
Jeff Coyle on Finding Your Marketing Insights
October 03, 2017 11:50 - 23 minutes - 54.7 MBIn this show, Pamela Muldoon sits down with Jeff Coyle to discuss marketing insights and changes in digital marketing that most marketers might not know about. Full Show: http://emktr.co/2wv2Wd0 Biography: Jeff Coyle is a data-driven search engine marketing executive with more than 16 years of experience managing products and website networks. Jeff is the Co-founder and Chief Marketing Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agenc...
Nick Edouard on the State of Content Marketing Software
September 26, 2017 11:44 - 23 minutes - 53.7 MBWhen your marketing team is focusing on the channels rather than the primary asset, the content, you loose the ability to understand the quality of your leads coming from your site. You don't know what they have seen, where you think they are going, and why they are where they are. Being able to have a ledger of content consumption habits of this user and comparing that to where you want them to go and what others have found valuable, you really start to be able to drive customer journeys. ...
Buddy Scalera on How The Structure of Graphic Novels Can Drive Your Content Strategy
September 19, 2017 11:55 - 23 minutes - 43.4 MB"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization? "Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to use content to convert the audience. You have HR teams that need to drive culture and long-term employment. Then you have the customer who needs ...
Poker Game 3 with the UBM Team at the Intelligent Content Conference
September 14, 2017 11:16 - 21 minutes - 39.9 MBThe CMI team has been through a lot of changes over the past year with the acquisition by UBM. The thing that has not changed is their passion for the community and their friendship within. At ICC, we were able to host a poker game with only UBM/CMI staffers and talk to them about the event, their team, and some of the things they love.
Paul Roetzer on a Different Approach to Agency Pricing for Marketing Clients
August 31, 2017 11:28 - 26 minutes - 61.2 MBLet's face it, we are in strange times when it comes to creative, design, and digital asset development. From the marketing teams perspective, for nearly a century, they have relied on some form of advertising agencies to augment their team's capabilities to deliver results. From the business perspective, for nearly a century, they have relied on some form of consulting firms to augment their team's capabilities to deliver results. From the IT teams perspective, for half a century, they ha...
Noz Urbina on Customer Journey Mapping and Intelligent Content Modeling
August 23, 2017 11:11 - 28 minutes - 64.7 MBFull Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/61-noz-urbina/ Customer Journey is one of the most deceptive and alluring terms in Content Marketing. After the words come off your tongue, you imagine an adventure involving sword fighting, trials, tribulations, and the purchase of your products. Your customers should thank you for your skills of sorcery and ability to foretell their future. Your efforts will lead them down the correct path with thei...
Andrea Neiman on the State of Content Consumption in B2B
August 15, 2017 11:42 - 14 minutes - 26.5 MBhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/ Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance. Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind. So what can marketers do to help bring insights into reality versus our gut feel? In this episode, Jeff sits down with Andrea Neiman of NetLine to talk ab...
Peg Miller on Ongoing Education of Marketing Professionals
August 11, 2017 10:20 - 14 minutes - 34.1 MBhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/59-peg-miller/ Your education never ends. Our segment of the business requires marketers to always stay on top of the most effective ways of engaging an audience and ensuring our pencils are always sharp and ready to deliver value. However, this is not always the outlook of our peers. In this episode, Peg Miller, Co-founder of the B2B Marketing Academy sits down with Jeff Julian to discuss ongoing education r...
Doug Bell on SearchMetrics and the Dilemma of Content Quantity and Quality in Content Marketing and SEO
August 07, 2017 09:51 - 21 minutes - 49 MB"[Google is] creating this super industry around data science and AI." Search ranking factors are becoming more elusive and marketers and technologists are working harder than ever to deliver the right content to the right audiences. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO and what Searchmetrics is seeing as 'signals' that land web pages in top SERPs. "Google's job is to ultimately over time make sure...that the content gets better and bett...
Matt Dion on The Workflow of the Digital Marketer
August 02, 2017 11:02 - 25 minutes - 46.8 MBThe production of content has never been more complex than it is today. The platforms we use, the methodologies we deploy, and the media we use to reach audiences cause marketers to become amazing specialists of several topics. I coined the term Renaissance Marketer to describe the many functions we require. However, when you start to embrace these new talents you are developing, the pressure to get down compels us to go fast rather than focus on value. To Matt Dion, CEO on Mintent, this ...
Cathy McPhillips on Marketing at the Content Marketing Institute
July 15, 2017 11:37 - 19 minutesShow URL: http://emktr.co/EMPC56 Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events. In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new...
Matthew Balogh Talks About the Role of Content Engineer
July 11, 2017 12:38 - 31 minutesContent needs it's own engineers, these days. Matthew Balogh and host Jeff Julian sit down at this year's Intelligent Content Conference to examine the opportunities that technology has created for intelligent content, and how marketers and technologists need to work together to realize the full potential of their strategies. Matthew Balogh is a Senior Director of Content Engineering at The Medicines Company, and content engineering is a new role in the marketing world. Matthew uses his expe...
Getting Good Personas with Ardath Albee and Guest Host Pamela Muldoon
June 29, 2017 12:47 - 29 minutesBuyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content. http://emktr.co/EMPC54 Biography Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects ...
IntelContent Poker Game #2 - Pulizzi, Khanna, Abler, Ames
June 16, 2017 11:42 - 32 minutesWho said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time. CONTENT OFFERS We hope you enjoy thi...
Andrea Ames on Creating Content Experiences with IBM
June 09, 2017 13:47 - 36 minutesWhen customers want better content experiences and a personal voice to our brands, the first company you might not think of for an example is IBM. During the 70s, 80s, and 90s, when personal computing started to take off, brands like Apple, Microsoft, Packard Bell, and Compaq were seen as the cool kids. IBM, well that is the machine your father used at work. In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the...
Travis Arnold on Adopting Agile Marketing and Being an Agile Marketer
May 22, 2017 13:01 - 18 minutesOne on my favorite topics is Agile Marketing, and to find another person in the area who has passion about the subject is a very awesome thing. Travis Arnold, self-described digital marketer, business owner, and a technical guy, is one of the original community contributors to the idea behind bringing Agile to marketing. In this episode, Travis and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and whe...
IntelContent Poker Game #1 - Rose, Scalera, Balogh, Fryrear
May 15, 2017 11:00 - 36 minutesWho said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time. Biography Buddy Scalera - Buddy S...
Pam Didner on the Design of a Global Content Marketing Effort
May 08, 2017 14:09 - 24 minutesFor a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get s...
Ja-Nae Duane on Applying Lean Thinking and the Entrepreneurial Spirit in Marketing
May 01, 2017 13:45 - 24 minutesPeople often get overwhelmed just thinking about all that has the be done with a marketing initiative. However, once they start building momentum and the using tools and techniques to keep them on the right track, they get the peace of mind required to do good work. In this show, Ja-Nae Duane joins us to discuss how Lean principles and the mindset of an entrepreneur can be used in your marketing programs. We hope this show will help you think outside the box when it comes to an upcoming ma...
James Whittaker on A Brief Introduction to the Future
April 28, 2017 13:00 - 28 minutesApps have eaten the web. The Internet of Things will mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits faster than we can form them. What does all this mean for the future? How will we interact with our devices when they are as smart or smarter than we are? How will anyone manage to make money is this coming world? Join Microsoft Distinguished Engineer James Whittaker for an entertaining and thought provoking jaunt into the future –...
Marcia Johnston on Content Marketing and Her Mission to Love Her Neighbors
April 26, 2017 23:52 - 23 minutesWe all have projects in our life that we are passionate about. Some of these projects are at home with our family, others are at work, and then we have to side projects that have an impact on a very different audience. For Marcia Riefer Johnston, her desire to get to know her neighbors drove her to complete a project in class on social media and through the lens of Content Marketing. Marcia, Content Strategy Consultant at the Content Marketing Institute and Author of Word Up!, sits down wi...
Jeremy Miller on Creating Sticky Brands and Bingeable Content
April 24, 2017 10:33 - 16 minutesWhen we hear the word brand, most of us associate things like color, logo, and fonts. However, Jeremy Miller of Sticky Branding thinks about a much larger picture. “What I care about is how you build a relationship with your customers.” In this episode, Jeremy and Jeff talk through what Jeremy calls a “first choice advantage” and how brands can engage with customers early because of this approach to branding. Jeremy also describes this new buying habit of customers where they binge content...
Stacy Adams on Animated Online Video for Marketers
April 17, 2017 13:00 - 19 minutesYou know we love video marketing at Enterprise Marketer, and it is not a shock to find out that Stacy Adams, Head of Marketing for GoAnimate, feels the same way. In this show, Stacy shares her insights in online video marketing and goes through how businesses can get started with live-action or animated video. Throughout the show, we get into how video can enhance the customer experience on your site and the rest of the marketing strategies. We hope this show will help you think outside the...
Matthew T. Grant on Content Strategy and Podcasting
March 13, 2017 13:46 - 29 minutesMatthew T. Grant, Director of Content Strategy at the Aberdeen Group, is not a stranger to podcasts. In fact, he is the original host of the MarketingProfs’ Marketing Smarts podcast, where he recorded over 70 shows. In this episode, Jeff and Matthew talk about the history of podcasting, tips and tricks on how to interview a guest, and the strategy behind selecting podcasts as a medium for your content marketing efforts. We hope this show will help you think outside the box when it comes t...
Yoav Schwartz on the 4 Pillars of Content Marketing Tools
March 06, 2017 12:02 - 15 minutesSee us at ICC 2017 and save $100 with promo code ENTMKTR100! Yoav Schwartz, CEO and Co-founder of Uberflp, asks a fascinating question on the show, “How many plugins can you have to manage all these new types of content?” You might be thinking, “Jeff, you used the word fascinating… I do not think you know what that term means.” Ok, well it is 5:00 am on a Monday, so cut me some slack. The reason I find it fascinating is why the question was posed. We continue to use Content Managemen...
Encouraging Employee Advocacy with Stephan Hovnanian
February 28, 2017 16:35 - 25 minutesCome see us at ICC 2017 and save $100 with promo code ENTMKTR100! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most demanding and outrageous managers can convince their team to spread the message. These messages are copy and pasted, in authentic and will not convince that this content is worth consuming. In this episode of the Enterprise Marketer Podcast – Conferen...
Growing with Local Marketing Associations with Elton Mayfield
February 21, 2017 06:00 - 16 minutesContinuous learning as a part of your career development is not optional. The digital age has required marketers to stay on the top of their craft to be effective. Networking in your career with other like-minded and encouraging people is also not optional for those who want to stand out. Meeting people that will give you all sorts of new friends and drive your passion to do amazing work. Local marketing associations, like the BMA, are great ways to exercise both requirements for care...
The Transition from CMO to CEO and How Marketing Can Empower Sales
February 06, 2017 14:04 - 28 minutesDoug Bewsher has one of the most remarkable career paths I have seen in marketing. He has been the CMO of Skype and worked with the company during some of the most transformational points in our digital age. He has been the CMO of Salesforce and leads the team to some amazing strides during the time when a new focus on the user persona of the marketer was established. Now he is the CEO of Leadspace and gets to solve some of marketing and sales biggest problems: finding qualified leads, kno...
Inbound Marketing and When to Reach Out to A Digital Agency with Bob Ruffolo
January 24, 2017 14:00 - 14 minutesWhen most small to medium-sized businesses consider a redesign or relaunch of their websites, one of the first questions they should ask is, “How do I want to provide value for my customers?” and “How can I quickly explain what we do?” By asking these questions, you can quickly realize you might need some outside help to get this done. That is where a Digital Agency comes in. On this show, Bob Ruffolo, CEO of IMPACT, and Jeff discuss what a digital agency is and how to best engage with on...
Sales and Marketing Alignment with Carlos Hidalgo and Jeff Julian
January 16, 2017 14:48 - 20 minutesHave you ever wished you had better alignment with your Sales department? Maybe you are not sure what is expected of you when it comes to demand generation and marketing qualified leads? Do your content marketing efforts seem like they are just fizzling out and the return on investment is harder to measure? If these sound like questions you are asking, this is the perfect show for you. Carlos Hidalgo, CEO and Principal of ANNUITAS, and show host Jeff Julian address these topics and more o...
Empathy for the Global Content Marketing Audience with Jason Miller and Jeff Julian
January 09, 2017 15:27 - 29 minutesJason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the United States to London and how his outlook has changed on global marketing. Jason, a rock star marketer and author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11, and Jeff kick off this show with discussions around hair bands, 80s movies, the British inva...
Doug Kessler Discusses Showmanship in Content Marketing
January 03, 2017 11:38 - 18 minutesDoug Kessler, Co-founder and Creative Director of Velocity Partners knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as they move into new media types with Content Marketing. One of the points Doug drives home during the interview is the need to get out of your comfort zone. B2B is beyond the period of boring campaigns and brochures. Companies like Volvo, Blendtec, and Moz have led the way to create rich and e...
Tish Millsap on Demand Generation and Account-Based Marketing
December 26, 2016 17:21 - 39 minutesTish Millsap, Content Strategy and Demand Generation Consultant, joins the show at MarketingProfs’ B2B Forum to talk about Account-based Marketing (ABM), Demand Gen, and the intersection between sales and marketing. During this show, Tish and Jeff share some in-depth lessons they have learned over the years, to help marketing teams perform better and gain a seat at the table when it comes to corporate strategy. One of the first places Tish suggests marketing teams look at is the data. If...
Erica McGillivray on Community Management and Branding
December 19, 2016 17:54 - 18 minutesErica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand. At her session at MarketingProfs’ B2BForum, Erica shared some techniques to becoming scrappy with your marketing execution, and ways to ensure you are staying on strategy. Later in the show we dive into how being a part of the GeekGirlCon group and her interest in cosplay have helped shape her as a marketer. We hope this sho...
Christopher Penn on Consistency and Content Strategy
December 13, 2016 13:01 - 20 minutesChristopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription. To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams. My favorite quote was when he said that market...
Ardath Albee on Creating Valuable Content
December 05, 2016 16:07 - 38 minutesAs 2016 concludes, the biggest conversation that continues to occur is quality vs. quantity in content marketing. We need to continue to scale our content, but as Ardath says, “it isn’t about scaling content, it’s about scaling outcomes.” In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. To come to that...
Andy Crestodina on Digital Marketing Strategy
November 28, 2016 13:59 - 25 minutesIt was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic when it comes to digital marketing. We talk about the history of the Internet, his book Content Chemistry, how marketers should be using analytics, and many other topics. Andy also describes his experience keynoting Content Marketing World in September of 2016. I have a few favorite quotes from...
Andrew Davis on Speaking Well and Telling a Story
November 21, 2016 14:57 - 22 minutesFor most of us, at some point in our careers, we will be asked to speak in front of a crowd of people. For some, this might be the most frightening moment in their lives. For others like Andrew Davis, this is a moment for them to shine. On this show, Jeff Julian sits down with Andrew Davis to talk about his career as a keynote speaker and what goes into the art of telling stories to a live audience. Jeff and Andrew share their personal experiences of speaking and how working with an aud...
Anna Lewis on The Role of Marketing Manager
November 18, 2016 14:16 - 19 minutesWhat does a Global Marketing Manager do at the largest privately held company in Kansas City? Anna Lewis, Global Marketing Manager at Black & Veatch, joins the show to talk about her role in the company, recent realignment with sales, what students should know about joining a marketing team, and much more. “My job is to educate and empower.” That is a great way to think about the role of Marketing Manager. While on the sales conversation, Anna discusses what she has learned during the t...
Carlos Gil on Snapchat for B2B Marketers
November 14, 2016 11:37 - 19 minutesFor B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat. In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea. Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are. During this show, Carlos used Facebook Live to stream the recording to his audience, m...
Samantha Stone on Creating a Marketing Playbook
November 11, 2016 14:08 - 29 minutesSamantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action. In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible. In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sal...
Michael Brenner on Content Marketing in the Enterprise to the Small Business
November 07, 2016 12:22 - 16 minutesMichael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group. He describes how his book, The Content Formula, came to be and gets into a new book idea he has outside of the genre of marketing. Instead, he hopes to d...
Ann Handley on Everybody Writes and Slow Marketing
November 04, 2016 12:55 - 12 minutesAnn Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017. I cannot thank Ann enough for the impact her content has had in my life. In fact, it is the perfect case study of how to market well to a person and have them become a part of your audience and your customer base. Listen to her considerations of the reader in advance, and how the book comes from a desire deep in her life ...
Andrea Fryrear on the State of Agile Marketing
November 02, 2016 10:12 - 21 minutesI love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of the reasons I saved this show for the last from Content Marketing World 2016. In this show, Andrea and I discuss the state of Agile Marketing and her new community, the Agile Marketer. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-23-andrea-fryrear/ Additional Links: • iTunes: https://itunes.apple.com/us/podcast/enterprise-mark...
Jennifer Harmel on Change Management in Marketing
October 31, 2016 11:00 - 12 minutesWe all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-22-jennifer-harmel/ Additional Links: •iTunes: https://i...
Corey Morris on Changes in SEO and Marketing
October 28, 2016 14:45 - 26 minutesOn this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the changes in SEO we have seen over the last few years and why it is important as SEOs to start to consider strategy. Corey and I go back a few years as he is not only a friend, but our offices are only 100 yards apart. Corey is one of the best SEOs I know and I can’t wait to get my next chance to talk to him about the changes coming in January. Full Show URL: https://enterprisemarketer.com/podcas...
Andrew and Sam on Embracing Storytelling Through Illustrated Video
October 27, 2016 15:30 - 26 minutesAndrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScribe join us at Content Marketing World to share their insights on video marketing and the use of animation. Starting with a one-man whiteboard video company, TruScribe has grown into a diverse company with software and services for their customers. We continue to hear marketers need to embrace storytelling, as well as the need to drive engagement with new media types. Video marketing is an ...
Matt Heinz on the 50 Essentials Content Marketing Hacks
October 25, 2016 13:22 - 27 minutesMatt Heinz, President of Heinz Marketing, joins the show at Content Marketing World to talk about 50 essential content marketing hacks that marketers can use today to make your efforts work better. In this show, we start off the conversation on how to be agility in marketing can help lay the framework for adopting the tools he suggests. Throughout the rest of the show, we learn why Matt is so excited about the field of marketing and sharing his thoughts with others through social media, wr...
Mike Turner on Marketing in Aviation
October 18, 2016 11:18 - 25 minutesLike many of you, I have always been fascinated with flight and the craft of aviation. There is something about that run across the runway and that moment of liftoff. In this show, Mike Turner, Senior Marketing Manager at Textron Aviation, tells us all about the approach he takes to market to pilots, businesses, and the other personas at Textron. Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-18-mike-turner/ More Links: https://twit...