Erica McGillivray on Community Management and Branding

Erica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand.

At her session at MarketingProfs’ B2BForum, Erica shared some techniques to becoming scrappy with your marketing execution, and ways to ensure you are staying on strategy.

Later in the show we dive into how being a part of the GeekGirlCon group and her interest in cosplay have helped shape her as a marketer.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-33-erica-mcgillivray/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2hiVRom
•Twitter: https://twitter.com/emcgillivray
•LinkedIn: https://www.linkedin.com/in/ericamcgillivray
•Website: http://www.sliverofice.com/