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Nicole Smith on Enterprise Content Marketing and Strategy at Dell
Enterprise Marketer Podcast - Conference
English - September 29, 2016 14:30 - 30 minutes - ★★★★★ - 7 ratingsManagement Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Laura Creekmore on the Essentials of a Content Strategy - CMWorld
To say Nicole Smith's role at Dell is complicated would be an understatement. Like most companies that have grown rapidly, Dell has seen a lot of mergers and buyouts. As these teams come together, Nicole gets to be a part of making the efforts work together as well. Since Dell has a very mature team of Content Marketers, they get to drive beyond email subscribers and online articles and get into new areas where content integrates with context.
In this show, we get into the idea of experiencing content in a new way, the integration of engineering and marketing, and how the marketing team gets scrappy at Dell.