Emma Givens: Content & Copy
42 episodes - English - Latest episode: over 1 year ago - ★★★★ - 3 ratingsExcited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective.
In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today.
Discover the theories of copywriting and marketing, tap into your inherent storytelling power (you’ve got it!) and grow your business. Turn your compassion for your clients into your most powerful asset!
Hosted by Emma Givens, creator of the A.R.M.A.D.A. Formula for compassionate copy and content.
Tune in to a new episode every Monday on Emma Givens: Content & Copy.
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Episodes
41. Lover Brand Archetype
December 22, 2022 10:00 - 16 minutes - 15.5 MBIn our next edition of "brand archetypes explained," we dig into the Lover archetype! We'll cover if YOU or YOUR business might have The Lover brand. We'll go through Lover archetype traits, famous brand examples, lover archetype colors, and how it can be a business's competitive advantage. We'll talk about how you can use it for your brand psychology, brand strategy fundamentals, and even personal branding. Let's get to know The Lover! ----------------------------- Important info: Conn...
40. How not to LOSE email subscribers during a sale or launch
December 08, 2022 10:00 - 17 minutes - 16.4 MBLearn how to write emails for your next big launch that increase sales and stop people from unsubscribing! You've been there - hitting unsubscribe while people are pushing their program or product launch hard. This episode will stop your subscribers from doing the same (and actually make sure they're excited for the sale) by sharing an email marketing strategy and tips for successful campaigns. Launch emails can be great to receive when they're part of a launch email sequence done right! -...
39. The Caregiver Archetype
November 24, 2022 10:00 - 20 minutes - 18.8 MBThe next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal clients, and create small business marketing strategies that pack a major punch. Join me as I share how to use brand archetypes in copywriting t...
38. PAS Copywriting Formula
November 10, 2022 10:00 - 8 minutes - 7.81 MBHere's a quick win episode - learn PAS (the problem agitate solution copywriting formula) to write compelling, short-form copy! It's one of the best copywriting tips for beginners or for social media that I can give you, but PAS is also amazing for the most advanced copywriters among us to write quick captions, email blurbs, or video scripts. (Maybe even keep attention on an Instagram live by using PAS!) Your audience will be motivated to make the next move, whether that's clicking "buy"...
37. Updates to Content Writing in 2022
August 15, 2022 10:00 - 23 minutes - 21.7 MBYou might know how to write a blog post and are a long way past blogging for beginners videos! But your content marketing strategy MUST stay up to date for a profitable business. It's critical that you know 2022's trends for SEO and how to get traffic to your blog, how to GROW your blog, and how to make your content writing just the start of your ideal reader's customer journey. Online marketing and content writing are changing as we speak, from successful blogging strategies and blogging ...
36. The Creator Brand Archetype
August 08, 2022 10:00 - 21 minutes - 19.3 MBYour brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype. In today's video, we explore the creator archetype to develop a brand voice and use branded copywriting and emotional branding in your marketing. Develop a unique brand identity! ----------------------------- Resources mentioned: How We Use Brand Archetypes ...
35. How to Travel as an Entrepreneur
August 01, 2022 10:00 - 23 minutes - 21.2 MBYou work hard, business owner! You deserve a vacation (or traveling while working... or at least a work trip or working holiday!) Learn how to travel as an entrepreneur, whether or not you consider yourself a digital nomad. If you'd spent a business travel day in the life with me, you'd know I have some entrepreneur travel tips from experience. This includes some traveling dos and don'ts, how to STOP working to travel, and more! Think of them like "travel hacking tips for entrepreneurs" be...
34. Write an Awesome Bio for Conference/Podcast Interview, etc.
July 04, 2022 10:00 - 10 minutes - 9.64 MBIn today's episode, we cover how to write a short professional bio, step-by-step. Writing a compelling bio is way easier than you think, even when you use copywriting techniques! As a business owner, it's important to create a short bio that's on hand and ready to go out for public speaking events, conferences, Ted Talks, podcast interviews, and more. You'll be able to tweak it quickly for the audience and use it for speaking promo, powerful introductions to your presentation or interview,...
33. The Explorer Brand Archetype
June 20, 2022 10:00 - 13 minutes - 12.2 MBThe Explorer brand archetype isn't just for a travel brand, or adventure brand: I've even seen it in a therapist who values freedom and whose clients are looking to step out of the status quo! As a specialist in branded copywriting, we develop a brand voice and a brand story in large part by using the Carl Jung archetypes! It takes us into the psychology of your brand personality and brand identity, and what attracts your ideal clients to YOUR business above all others. Then, we use this in ...
32. Brand Voice in Action
June 13, 2022 10:00 - 20 minutes - 18.4 MBLearn from a branded copywriting expert how to make your brand stand out with a one-of-a-kind brand voice and tone! Developing a brand voice and accompanying brand voice style guide can be SIMPLE: done in a few, mindful steps. It's so often skipped in copywriting for beginners, but it's the key to digital marketing that generates a loyal following! In today's episode, we'll go through brand voice and tone guidelines that you can use in all of your content creation and content marketing eff...
31. How to Promote Your Business With a Podcast
May 30, 2022 10:00 - 25 minutes - 23 MBIn today's episode, producer and all-around podcast expert Berta Wired shares how to advertise your business with a podcast. We do talk podcast promotion, how to launch a podcast, strategies to grow a podcast, and more... HOWEVER, more importantly, we focus on podcasting as small business marketing (similar to how to market your business with social media, with even more benefits!). An intentional podcast marketing strategy is a key component of how to promote your business and how to grow y...
30. Can you Use a Blog for Marketing?
May 23, 2022 10:00 - 9 minutes - 8.98 MBIS IT SELLING OUT TO USE A BLOG POST FOR MARKETING? Well, let me tell you that unless you’re using your blog like a journal (which no business ever should, including solopreneurs), blogging is, by definition, marketing. More specifically, it’s content marketing. In fact, content marketing (including blogging) is all about nurturing your relationship. As for your readers being leads: you’re a business owner, which means your readers are leads. However, that in no way devalues your relations...
29. Is Copywriting Sleazy?
May 16, 2022 10:00 - 9 minutes - 8.31 MBWHY DO WE GET STUCK WITH COPYWRITING? Does copywriting sound complicated and sleazy? Well, if it does, take that out of your head because it's not sleazy, and it shouldn't be complicated! ;) In this episode, I'll explain with a quick and easy example that'll change that mindset. You'll walk away more confident and ready to start writing! That's what happens when we understand what copywriting is really about. ----------------------------- Resources mentioned: The #1 Copywriting Formula -...
28. Facing Your Fear of the Blank Page
May 09, 2022 10:00 - 10 minutes - 9.78 MBHOW DO I START WRITING? This episode is all about my favourite techniques for breaking through the writer’s block you get when starting a new piece of writing - techniques for facing your fear of the blank page. "How do I start writing?" is the most common writing question I get from practicing writers and my first-time clients. They all want to create something so true to them, and so well-crafted, that they psych themselves out before even giving it a shot. The blank page lies open befor...
27. 8 Brand Communication Strategy Tips
May 02, 2022 10:00 - 16 minutes - 14.8 MBDoes your brand strategy include a business communication plan? In today's episode, we break down the 8 steps to a successful communication planning process. Starting with defining your communication objectives, doing target audience research, codifying your brand personality, choosing the right communication channels in business... and ending in measuring success! Your communication strategy will immediately help with social media audience engagement, crisis management, and doubling down ...
26. 6 Best Copywriting Strategies (For Unique Marketing)
April 25, 2022 10:00 - 21 minutes - 19.3 MBReady to learn the 6 best copywriting strategies (for unique marketing)? These content marketing strategies for small business hinge on brand voice and tone. You'll get concrete copywriting tips and unique marketing strategies for small business to uplevel your content marketing in 2022. Will you use these unique marketing techniques for e-commerce branding strategies, personal branding, or learning how to write copy for social media? Hop on your DMs and share it with me! ----------------...
25. 5 Steps to Get Clients Coming to You
April 18, 2022 10:00 - 15 minutes - 14.5 MBThe best way to market your business is to use a customized message that brings customers to YOU. In today's episode, you'll learn about how to build a business and how to get more clients using, among other techniques, a brand messaging guide that makes you irresistible to the people who'll love your offer most. This is entrepreneurship advice + entrepreneurship motivation for successful businesses to keep that momentum going and learn how to attract customers at a more advanced stage. Gett...
24. The 3 Most Important Words in Copywriting (The Secret to Persuasion!)
April 11, 2022 10:00 - 11 minutes - 10.5 MBLearn how to write copy that sells with these 3 core elements of copywriting. Today's episode isn't about copywriting secrets or copywriting tips and tricks: these are persuasive copywriting principles that will stand the test of time. And you'll learn them in only 10 minutes instead of taking a copywriting for beginners full course! These persuasion techniques are important copywriting tips for small business, online business, sales letters, and even general digital marketing strategy (fo...
23. How we use brand archetypes in copywriting
April 04, 2022 10:00 - 20 minutes - 19.2 MBBrand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business. Our brand messaging documents, called Brand Messaging Bibles, are also incorporated by many of our clients' web designers and visual brand designers. The archetype report section, in partic...
22. Your Core Brand Values - How & Why to Define Them
March 28, 2022 10:00 - 13 minutes - 12.3 MBWhat are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design. We'll cover: Why we need core values How to find your core values in business How to write brand values in a way that's meaningful to your customers and team members Brand values examples from my business and my clients How a brand values simple definition guid...
21. The Hidden Copywriting Secret in Turning Red
March 21, 2022 10:00 - 8 minutes - 7.96 MBDiscover the hidden copywriting secret in Turning Red: the new Disney Pixar movie! (Free of spoilers, don't worry!) This isn't any other Turning Red movie reaction - this is a dive into the copywriting secret revealed by its success! Learn what "the universal in the specific" means and how to use it in copywriting for small businesses and copywriting for beginners. This isn't just one of the best copywriting secrets free for you to use. It's one of the best writing secrets in general, whe...
20. Best Converting Lead Magnets for Businesses in 2022
March 14, 2022 10:00 - 17 minutes - 16.3 MBReady to learn how to build an email list? Take notes on this list of the best converting lead magnets for businesses in 2022! This episode combines the best lead magnet tutorials + lead magnet examples. We'll cover: What is a lead magnet in marketing? The difference between lead vs. prospect vs. customer The role of freebies in lead generation (TL;DR email marketing for beginners) Best lead magnet ideas + email marketing trends 2022 Lead magnets to AVOID How to make sure yours are h...
19. Marketing vs. Branding (A beautiful relationship?)
March 07, 2022 10:00 - 29 minutes - 26.8 MBWhat is marketing? What is branding? (Is it just graphic design)? And critically, what's the difference? In today's episode, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding and marketing, and the beautiful relationship between them. (After all, the two of us know it well! We collaborate on client projects often). We'll touch on the topics of: Defining the difference between branding and marketing When to invest in b...
18. Find your Brand Voice
February 28, 2022 10:00 - 21 minutes - 20.1 MBFind your brand voice and personality to power-pack your small business marketing! If you've been looking for the secret to how to make your brand stand out, this is it! At EG: Content & Copy, we create Brand Messaging Bibles (the biggest brand voice guides you've ever seen) to develop a brand voice from our signature mix of your brand values, brand archetypes, ideal customer voices, and your visual brand strategy. In today's episode, I'll give away the outline! This will help you with br...
17. Lessons after ~2 years in business
February 21, 2022 10:00 - 19 minutes - 18 MBThis isn't just another one of those motivational videos with generic entrepreneur advice to aspiring business owners. Nope—these are concrete lessons from starting a business that you can learn from me now BEFORE you learn the hard way! Explore my small business tips for success whether you're ready for: entrepreneur tips that'll grow your revenue and resources to the agency level freelance tips and tricks for how to become a SUCCESSFUL freelancer entrepreneur advice for beginners/dec...
16. 6 Instagram Copywriting Tips | Boost Engagement & Sales
February 14, 2022 10:00 - 21 minutes - 19.8 MBLearn how to write good Instagram captions with these copywriting tips! :) This social media marketing strategy is focused on Instagram for business, not for influencers alone. And Instagram marketing in 2022 is synonymous with small business marketing, especially for product-based businesses. By using content marketing techniques, copywriting tips, and the mindset that this is social media for BUSINESS, you'll have a proven Instagram engagement strategy in place. You'll discover: Instagr...
15. Top 4 Marketing Trends of 2022
February 07, 2022 10:00 - 20 minutes - 18.4 MBDiscover the top 4 marketing trends of 2022! We're in a unique time for online businesses especially. Between online fatigue and a shift from pure Millenial marketing to Gen Z marketing, there are so many factors influencing digital marketing trends for 2022. This 2022 trend forecast includes: - welcome sequence emails and email marketing trends 2022 - copywriting trends 2022 - video marketing for business - social media marketing 2022 - D2C business models and D2C marketing strategi...
14. How Accessibility Helps Your Online Business
January 31, 2022 10:00 - 33 minutes - 30.8 MBReady to learn how to make your website accessible to ANYONE in 2022 (and beyond)? It's the right thing to do and it's a great benefit to your business! Digital accessibility helps your online business by making your content marketing and web design reach more people. With some basic web accessibility education, you can update your website so it's easily digested by screen readers, senior eyes, and skimmers alike. Believe it or not, some of my most repeated copywriting tips are also about ...
13. How to Write SEO Content in 2022
January 24, 2022 10:00 - 18 minutes - 17.1 MBLearn content writing for SEO (search engine optimization) in 2022 with this simple 6-step content marketing strategy. SEO content WILL uplevel your business and website this year and in the years to come. The reality is that an effective digital marketing strategy in 2022 goes beyond the question of how to blog, to the more helpful starting point of how to get traffic to your blog and how to get free web traffic in general. When someone finds you right when they need your help most, they b...
12. Your 2022 Content Marketing Strategy
January 17, 2022 10:00 - 24 minutes - 22.2 MBYour 2022 Content Marketing Strategy is coming up hot! You're going to love this 8-step breakdown of the best digital marketing and content marketing tips for 2022. It covers: researching for your hero content medium content posting schedules blog strategy 2022 (blogging for your business) social media strategy 2022 matching monthly content with your sales goals a few digital marketing trends 2022 SEO content writing (so you get optimal web traffic!) info on a content repurposing w...
11. COMPLETE Guide to Write Product Descriptions that SELL
January 10, 2022 10:00 - 26 minutes - 24.4 MBYou're ready—learn how to write product descriptions that sell! 𝐓𝐡𝐞 𝟗 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐭𝐢𝐩𝐬 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐯𝐢𝐝𝐞𝐨 𝐰𝐢𝐥𝐥 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐫𝐢𝐭𝐞: high-converting e-commerce product descriptions for your website real estate product descriptions fashion product descriptions food product descriptions beverage product descriptions on-demand workshop and course product descriptions online boutique product descriptions Amazon product descriptions Etsy product descriptions Shopify product descriptio...
Write Better Copy Using the 5 Levels of Customer Awareness [Ep. 10]
December 27, 2021 10:00 - 20 minutes - 18.8 MBLearn to write better copy using the 5 Levels of Customer Awareness! Also known as the 5 Stages of Awareness, this psychological understanding of the customer journey was codified by Eugene Schwartz in his book Breakthrough Advertising. It traces customer awareness from Totally Unaware to Totally Aware of their problem, solutions, and that YOUR solution is the best fit! The 5 levels of awareness are usually reserved for an advanced copywriting course or digital marketing department in corp...
Click-Worthy Headlines BIBLE for Entrepreneurs [Ep. 09]
December 20, 2021 10:00 - 25 minutes - 23.4 MBReady to write your own headlines? You'll learn how to write headlines that grab attention so you can make the sale in this episode. It's truly a click-worthy headlines BIBLE for entrepreneurs! In today's episode, you will: discover what makes for the best headlines hear catching headlines examples, and learn best practices for headline writing exercises. These are copywriting tips for headlines that WORK, inspired by the techniques of direct response copywriting and conversion copywr...
How to Create a Welcome Email Sequence in 5 Steps [Ep. 08]
December 13, 2021 10:00 - 14 minutes - 12.8 MBSo, you have an email list set up. But what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows you, likes you, trusts you, and BUYS from you? The key is to offer them value and warm them up with an effective Welcome Sequence. In today's episode, we're going to talk about the specifics to an effective 5-email welcome sequence! ----------------------------- Time Stamps: 2:49 What is an email sequence? 2:58 What happ...
Calls to Action - How to increase engagement on your social media posts! [Ep. 07]
December 06, 2021 10:00 - 12 minutes - 11.3 MBYou've worked so hard putting out social media content. So isn't it frustrating when you get crickets? In this episode, I'm going to share with you the easy peasy way to get more engagement on your social media posts, whether it's in the form of comments, likes, shares, etc. Take all of these tips, and you'll see a big boost in your engagement. Let's dive in! ----------------------------- Time Stamps: 1:56 What's a CTA? 3:56 Learn the key piece no one talks about! 4:41 Some great sa...
Why You Should Repurpose Content! [Ep. 06]
November 29, 2021 10:00 - 14 minutes - 13.3 MBREPURPOSE CONTENT TO SAVE YOU TIME, MONEY, AND EFFORT! Sound good? It's about to get even better. Does writing a single blog post take upwards of two, three, or even four hours? Are you overwhelmed by the idea of adding yet another content medium to your list? Repurposing will save you so much grief! In this episode, you'll learn what's repurposing and its amazing benefits for you and your business! ----------------------------- Time Stamps: 1:24 Initial decision you have to take when ...
The 4 Parts of an About Page That Makes Clients Want to Work With You! [Ep. 05]
November 22, 2021 10:00 - 10 minutes - 9.21 MBIT'S TIME TO WRITE YOUR ABOUT PAGE. Here's a template so you can make people actually care - even when they've never met you before! You probably want to establish credibility on your about page. However, there are some details that are missing when we just think of the about page that way, because essentially, what it means is we're thinking about us, right? Press play and get the 4 KEY EASY WAYS to make sure that it's an engaging story that people are going to be motivated to work with ...
5 of The Most Powerful Phrases in Copywriting [Ep. 04]
November 15, 2021 10:00 - 13 minutes - 12.4 MBReady to improve your copywriting? Start here for more clients! Today we cover 5 of the most powerful phrases in the world of copywriting that you can start using today to boost the IMPACT of your sales copy. Let's just jump right in! ----------------------------- Time Stamps: 1:24 - Number 1 4:37 - Number 2 6:12 - Number 3 8:47 - Number 4 10:57 - Number 5 ----------------------------- Important info: Connect with me on Instagram @emmagivenswriter, I would love to get to know y...
Copywriting vs. Content Writing: 4 Differences Entrepreneurs Need to Know [Ep. 03]
November 08, 2021 10:03 - 16 minutes - 14.7 MBCopywriting vs. Content Writing: which one is best for you? Can you pick just 1? Or are they just the same? Have you heard entrepreneurs throw around the terms copywriting and content writing? It brings up a lot of confusion when they're actually two DISTINCT things with different techniques, goals, and metrics in your business! In today's episode, we're going to do the very practical task of answering the questions: What is copywriting? And what is content writing? Let's really understan...
How to Make 1 Piece of Content Work Harder For You! [Ep. 02]
November 08, 2021 10:02 - 10 minutes - 9.99 MBYou're great at creating one piece of content that really stands out. So, how can you take that one HERO PIECE that's easy to make (like a podcast, a blog post, or even a social caption) and turn that into every other possible type of content? In today's episode, we're going to talk about how exactly to do that and the ideal workflow! ----------------------------- Time Stamps: 2:10 What’s the ideal workflow? 2:22 Start with this 3:49 Follow these steps to make things easy 5:06 Some...
The 3 Steps to a Successful Online Business [Ep.01]
November 08, 2021 10:01 - 15 minutes - 13.9 MBHave you noticed that there's a lot of conflicting advice in the world of online business? One person will tell you: Oh, just build a brand on social media, spend a few hours a day there, contact people in their DMs and that's going to do everything you need for a successful business... Others will say, "Build a course and the *right* people will find you." And so on. We end up spinning our wheels going from course to course, or even just freebie to freebie, and it's exhausting. So, we'...
Welcome to Emma Givens: Content & Copy
November 08, 2021 10:00 - 1 minute - 1.31 MBAre you excited to attract more of the clients and customers you adore? Well, you are in the right place! Welcome to Emma Givens: Content & Copy. My name, as you might’ve guessed, is Emma and I’m the founder of a boutique agency specializing in branded copywriting and content marketing for small and medium-sized businesses. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blog posts to course scripts! We’ll have some fun, share our...