22. Your Core Brand Values - How & Why to Define Them

Emma Givens: Content & Copy

English - March 28, 2022 10:00 - 13 minutes - 12.3 MB - ★★★★ - 3 ratings
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Previous Episode: 21. The Hidden Copywriting Secret in Turning Red

Next Episode: 23. How we use brand archetypes in copywriting

What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.

We'll cover:

Why we need core valuesHow to find your core values in businessHow to write brand values in a way that's meaningful to your customers and team membersBrand values examples from my business and my clientsHow a brand values simple definition guide influences brand voice, marketing, and brand designThe impact of your core brand values on brand behaviour and brand alignment

Take a listen!

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Resources mentioned:

Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoaudit Values Activity

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Important info:

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