30. Can you Use a Blog for Marketing?
Emma Givens: Content & Copy
English - May 23, 2022 10:00 - 9 minutes - 8.98 MB - ★★★★ - 3 ratingsMarketing Business Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
IS IT SELLING OUT TO USE A BLOG POST FOR MARKETING? Well, let me tell you that unless you’re using your blog like a journal (which no business ever should, including solopreneurs), blogging is, by definition, marketing. More specifically, it’s content marketing.
In fact, content marketing (including blogging) is all about nurturing your relationship. As for your readers being leads: you’re a business owner, which means your readers are leads. However, that in no way devalues your relationship with them.
In this episode, I share what the function is of a blog in the context of content marketing, and how you can get started using your blog for marketing.
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