18. Find your Brand Voice
Emma Givens: Content & Copy
English - February 28, 2022 10:00 - 21 minutes - 20.1 MB - ★★★★ - 3 ratingsMarketing Business Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Find your brand voice and personality to power-pack your small business marketing! If you've been looking for the secret to how to make your brand stand out, this is it!
At EG: Content & Copy, we create Brand Messaging Bibles (the biggest brand voice guides you've ever seen) to develop a brand voice from our signature mix of your brand values, brand archetypes, ideal customer voices, and your visual brand strategy.
In today's episode, I'll give away the outline! This will help you with brand repositioning, putting together brand guidelines to easily onboard new team members, and guiding content creation for your small business. Using your brand voice on your website + your brand voice on social media will keep your messaging consistent. (For more sales!) And a defined, branded copywriting voice will improve your blog content marketing strategy for 2022, your email marketing efforts, and your social media marketing in 2022!
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Time Stamps:
2:14 - What’s a brand voice?
4:49 - First step of how we construct our clients' brand voices
5:27 - Second step
6:36 - Third step
8:43 - Fourth step...
10:05 - ...Next is something that we focus on *heavily* in our process
11:36 - The 12 brand archetypes that we use in brand voice work
15:31 - Identifying your values and your villains
17:50 - The statements you need to have clarity on in your business
18:41 - Your origin story
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Resources mentioned:
Building a Story Brand by Donald Miller The Hero and the Outlaw by Margaret Mark & Carol PearsonArchetypes in Branding - A toolkit for creatives and strategists Are you tired of the same old ideal customer avatar exercise? Write Better Copy Using the 5 Levels of Customer Awareness-----------------------------
Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
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