27. 8 Brand Communication Strategy Tips
Emma Givens: Content & Copy
English - May 02, 2022 10:00 - 16 minutes - 14.8 MB - ★★★★ - 3 ratingsMarketing Business Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Does your brand strategy include a business communication plan? In today's episode, we break down the 8 steps to a successful communication planning process. Starting with defining your communication objectives, doing target audience research, codifying your brand personality, choosing the right communication channels in business... and ending in measuring success!
Your communication strategy will immediately help with social media audience engagement, crisis management, and doubling down on the RIGHT marketing platforms in 2022 (unique to your business, not just following trends). Effective communication—strategic communication—is part of your overall customer awareness project! Let's dive in.
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Resources mentioned:
Accelerate your business with a Brand Messaging Bible.
Write Better Copy Using the 5 Levels of Customer Awareness - You can tune in to the podcast or video version:
Youtube VideoEpisode 10-----------------------------
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