Destination On The Left
384 episodes - English - Latest episode: 16 days ago - ★★★★★ - 107 ratingsDestination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Episode 134: NYS Tourism Conference Episode 2
June 12, 2019 08:00 - 42 minutes - 58.9 MBWe recently attended the 2019 NYS Tourism Conference in Buffalo, New York and interviewed presenters, conference attendees, and Tourism Excellence Award winners. My interviews focused on the conference themes of inclusion, fostering community engagement, and “tourism is everybody’s business”, as well as key takeaways from the conference. I hope you find these conversations informative and inspiring. In this episode, I share my conversations with: Brian Stratton, Director of the New York St...
Episode 133: 2019 MANY Conference Series Episode 5
June 10, 2019 19:16 - 37 minutes - 52.2 MBWe recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the tourism fabric of their community. We used these great insights to create another Museum Series (see last year’s series here) with...
Episode 132: NYS Tourism Conference Episode 1
June 05, 2019 08:00 - 52 minutes - 72.7 MBEpisode 132: We recently attended the 2019 NYSTC in Buffalo, New York and interviewed presenters, conference attendees, and Tourism Excellence Award winners. My interviews focused on the conference themes of inclusion, fostering community engagement, and “tourism is everybody’s business”, as well as key takeaways from the conference. I hope you find these conversations informative and inspiring. In this episode, I share my conversations with: Amanda Dana, Director of Tourism at Orange Co...
Episode 131: 2019 MANY Conference Series Episode 4
June 03, 2019 08:00 - 33 minutes - 46.4 MBWe recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the tourism fabric of their community. We used these great insights to create another Museum Series (see last year’s series here) with...
Episode 130: The Power of Proximity Campaigns, with Karyn Gruenberg
May 29, 2019 08:00 - 30 minutes - 41.8 MBKaryn Gruenberg is senior vice president of partner marketing and strategic alliances at Brand USA, the public/private partnership whose mission is to increase international visitation spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karen is responsible for leading partner marketing efforts as well as building global strategic alliances to leverage the combined resources and expertise of the industry. Her leadersh...
Episode 129: 2019 MANY Conference Series Episode 3
May 27, 2019 08:00 - 42 minutes - 58.5 MBWe recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the tourism fabric of their community. We used these great insights to create another Museum Series (see last year’s series here) with...
Episode 128: Destination Marketing: Creating a Unified Brand Experience, with David Gilbert
May 22, 2019 08:00 - 53 minutes - 74.1 MBDavid Gilbert serves as president and CEO of Greater Cleveland Sports Commission, an organization dedicated to making Greater Cleveland a premier destination for amateur sporting events, and Destination Cleveland, the region’s convention and visitors bureau. The Greater Cleveland Sports Commission is responsible for attracting, promoting, and managing major amateur athletic events, and for creating sporting opportunities for youth and amateur athletes. Since 2000 the organization has attra...
Episode 127: 2019 MANY Conference Series Episode 2
May 20, 2019 08:00 - 57 minutes - 78.5 MBWe recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the tourism fabric of their community. We used these great insights to create another Museum Series (see last year’s series here) with...
Episode 126: Building an Addressable Audience, with Robert Rose
May 15, 2019 08:00 - 43 minutes - 60.2 MBFor more than 25 years, Robert Rose has helped clients tell their story more effectively through digital media. As the founder of the Content Advisory, the education and consulting group for the Content Marketing Institute, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Capital One NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and the Bill and Melinda Gates Foundat...
Episode 125: 2019 MANY Conference Series Episode 1
May 13, 2019 08:00 - 1 hour - 84.9 MBWe recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the tourism fabric of their community. We used these great insights to create another Museum Series (see last year’s series here) with...
Episode 124: Making the Most of Tailwinds in Destination Marketing, with Andrea McHugh
May 08, 2019 08:00 - 43 minutes - 59.9 MBAndrea McHugh is the senior communications manager for Discover Newport in Rhode Island. Andrea has been in the media and communication space for more than 20 years. Her experience as a magazine editor, copywriter and regular contributor to regional national, an international newspapers, magazines, and websites give her a unique and first-person perspective when serving her organization. In her role as senior communications manager at Discover Newport, the official Destination Marketing ...
Episode 123: Trust Building in Tourism, with Jason Murray
May 01, 2019 08:00 - 41 minutes - 57.7 MBAs a native of Utah, Jason grew up visiting the National Parks, Monuments, and other regions throughout the Western United States. That is where he first fell in love with the history and geology of the area. As he grew up, he continued to enrich his education and knowledge at nature camps and class trips throughout the Southwest. One of his favorite trips was down to Havasupai Falls and the Colorado River in the Grand Canyon. Even when he attended college in California, he continued to en...
Episode 122: How to Market Local Experiences to Visitors, with Paul Leone
April 24, 2019 08:00 - 46 minutes - 64.4 MBPaul Leone began his career as a multi-media producer for the National Baseball Hall of Fame and Museum in Cooperstown, New York. He soon moved on to editing, shooting, and producing several series for cable television and later worked in the studio, agency, and advertising industry. As a TV producer, he wrote and developed several television pilots on American craft beer, the first few hosted by Sam Calagione of Dogfish Head. Although they were never picked up, he discovered his passion for...
Episode 121: Ending the Tourist vs. Townie Divide, with Bob Provost
April 17, 2019 08:00 - 49 minutes - 67.8 MBBob Provost, president, and CEO of New York Tourism and Industry Association (NSYSTIA) has been pretty much everywhere in New York State, from Long Island to the Thousand Islands. He currently resides on a small farm in northern Rensselaer County. When Bob joined NYSTIA as a member in early 2017 he had no idea he would be joining the staff as president and CEO in September of 2018. He felt that there was tremendous potential yet to be realized in the organization and terrific people to work ...
Episode 120: Taking Calculated Risks in Travel Marketing, with Jennifer Barbee
April 10, 2019 08:00 - 37 minutes - 50.9 MBJennifer Barbee is a serial entrepreneur, professional speaker, and all-around boss. Jennifer and her partner Kristen created the agency Destination Innovate in 2017, in addition to running to successful digital branding agencies. She has been named Stevie® Female Entrepreneur of 2013, 2014 in Advertising/Media/PR (U.S. and Europe), ranked #17 in StartUp Nation’s® Top 100 Moms in Business and has represented some of the country’s leading brands, affectionately dubbing her the “dot com diva” ...
Episode 119: Setting Up Your Influencer Marketing for Success, with Colleen Onuffer
April 03, 2019 08:00 - 24 minutes - 34.1 MBColleen Onuffer is a consultant at Break the Ice Media and vital part of the team. She uses her passion for writing and storytelling in her role here to make a big impact for her clients. Since her start in 2016, Colleen has helped her clients find their essential stories and develop targeted messages. Colleen enjoys making new travel media contacts by participating in travel shows, like Discover America Day and I Love New York Media Marketplace. She loves exploring travel trends by attend...
Episode 118: Nurturing an International Client Base, with Sally Berry
March 27, 2019 08:00 - 38 minutes - 35.3 MBSally Berry is a tourism industry expert who helps Destination Marketing Organizations prepare their destinations to be more competitive and attractions bring in more visitors. Sally has worked at a small family-owned attraction, a regional DMO and at the Corning Museum of Glass, a world-class museum in New York. She has spent time as a tour operator and also an adjunct college professor at Paul Smiths Travel and Tourism program. She now runs her own tourism consulting and training company...
Episode 117: The Twin Engines of Tourism and Economic Development, with Connie Stopher and Melissa Barry
March 20, 2019 08:00 - 46 minutes - 63.4 MBConnie Stopher serves as Executive Director of the Southern Idaho Economic Development Organization. In this role, she oversees the business and talent recruitment for a seven-county region. Since taking on the role of executive director in 2017, the southern Idaho region has experienced nearly $500 million in business expansions and nearly thousands of new jobs created. Previously, Connie served as the executive director of the South Coast Development Council in Coos Bay, Oregon, and as t...
Episode 116: Finding the Right Agency for your Tourism Marketing, with Robin Boehler
March 13, 2019 08:00 - 51 minutes - 70.3 MBRobin Boehler is a co-founder of international management consulting firm, Mercer Island Group. Mercer Island group is a prominent global marketing management consulting firm helping clients and agencies solve a broad range of business problems from building business and tough competitive markets, to creating strategic roadmaps, and matching the right clients and agencies for productive relationships, to name a few. Robin’s unique ability to work with teams and help improve organizational ...
Episode 115: From Destination Marketing to Destination Leadership, with Bill Geist
March 06, 2019 09:00 - 39 minutes - 54.8 MBBill Geist is the Chief Instigator at DMOproZ, a firm specializing in strategic planning, governance, marketing, and legislative issues for convention and visitor bureaus, tourism-focused chambers of commerce, economic development organizations, and communities. Prior to forming DMOproZ, Bill served as the President/CEO of the Greater Madison (WI) Convention & Visitors Bureau. Bill is the author of Destination Leadership and a contributor to Fundamentals in Destination Marketing. He has pr...
Episode 114: The Next Generation of DMOs, with Cassandra Harrington
February 27, 2019 09:00 - 31 minutes - 44.3 MBCassandra Harrington has served as the director of Destination Marketing Corporation for Otsego County for over a year. Prior to that, she was the director of the Cayuga Lake Wine Trail and she started her marketing career as the membership development manager at the Seneca County Chamber of Commerce. In her own words she is “learning the inner workings of the group travel industry as well as the intricacies of New York state matching funds, and who’s who in the igloo of the county, region...
Episode 113: Taking the Job Seriously as Director of Fun, with Richard Arnold
February 20, 2019 09:00 - 43 minutes - 60.4 MBRichard Arnold is the Director of Fun at Atlantic Travel and Tours. He is a graduate of Acadia University and has been with Atlantic since 1987. He is also a member of the board of Travel Alliance Partners, where he serves as treasurer. After working as an employee for many years, Richard took the plunge and purchased Atlantic Travel and Tours. He is a busy man- but he’ll be the first to tell you his first love is hosting the trips and being a tour director. Though his title is now Direct...
Episode 112: Staying Focused on Audience and Outcomes, with Dr. Kirsten Ellenbogen
February 13, 2019 09:00 - 49 minutes - 68.9 MBDr. Kirsten Ellenbogen brings more than 25 years of experience to her role as the third president of Great Lakes Science Center in Cleveland, Ohio. Kirsten’s energetic leadership during the last two decades has advanced informal STEM education. Her leadership activities at Great Lakes Science Center have included the launch of a new strategic initiative, Cleveland Creates, developed in collaboration with regional workforce development leaders to change the community’s manufacturing narrative...
Episode 111: A Deep Dive into Travel Improvement Districts, with Tiffany Gallagher
February 06, 2019 09:00 - 48 minutes - 67.3 MBTiffany Gallagher is eastern USA branch manager for Civitas, where she helps clients form and manage Tourism Improvement Districts. Throughout her career, she has shown a strong commitment to the tourism and business communities. Most recently she served as the President of the Greater Syracuse Hospitality and Tourism Association and currently serves on the New York State Hospitality and Tourism Board of Directors. Relevant experience also includes; serving on the Board of Directors of Desti...
Episode 110: The Power of Conversation, Falling Rock, and Ice Cream, with Fred Bonn
January 30, 2019 09:00 - 36 minutes - 50.4 MBFred Bonn of New York State Park, Finger Lakes Region, and his management team, oversee 29 facilities across 10 counties. In 2018, Finger Lakes Parks has welcomed over 3. 8 million patrons who enjoyed hiking, swimming, boating, golf, and camping. Prior to joining New York State Parks, Fred served as the director of the Ithaca-Tompkins County Convention and Visitors Bureau. Currently, he serves on the board of the Finger Lakes Tourism Alliance, and the State Theater of Ithaca. He also represe...
Episode 109: Enjoy Some Wine with Your Travel Marketing, with Sam Filler
January 23, 2019 09:00 - 40 minutes - 55.7 MBSam Filler serves as the executive director of the New York Wine and Grape Foundation, the main trade association responsible for statewide investments in research and promotion on behalf of the New York wine and grape industry. He previously served as director of industry development at Empire State Development. In that role, Sam worked closely with the alcoholic beverage industry and policymakers to implement governor Andrew Cuomo’s Craft Beverage Initiative. Sam is a graduate of Vassar an...
Episode 108: At the Intersection of Culture and Tourism, with Tami Brown
January 16, 2019 09:00 - 31 minutes - 44.3 MBTami Brown currently serves as the General Manager for the Greater Cleveland Aquarium, the only independent aquarium in Ohio. Tami promotes the tenets of “servant leadership”, and her fascinating career path has wound between the arts and culture industry and the travel and tourism industry, giving her unique insights into both. Tami has spent her career working with attractions in northeast Ohio including the Western Reserve Historical Society, the Center for Contemporary Art, the Clevela...
Episode 107: Telling Loudoun County’s Story, with Beth Erickson
January 09, 2019 09:00 - 40 minutes - 55.6 MBBeth Erickson has served as the President and CEO of Visit Loudoun since 2014. Visit Loudoun is in Loudoun County, Virginia and in 2016 alone, they generated almost $1.69 billion in travel spending and supported more than 17,000 jobs in the travel industry and adjacent businesses. Prior to her current position with Visit Loudoun, Beth served as the Vice President of the Journey Through Hallowed Ground Partnership, a non-profit organization that works to raise awareness and support for the ...
Episode 106: Your Guide for Marketing in 2019, with Nicole Mahoney
December 19, 2018 09:00 - 18 minutes - 25.9 MBPutting a marketing plan together may seem like a daunting task, competing with your daily must-do list and everything else vying for your attention. But without a plan, you are just wandering in the desert and hoping for outcomes you haven’t clearly defined. Planning is a necessity in order to grow and sustain your business. This episode of Destination on the Left is a solocast all about developing a solid marketing plan: setting goals and the tactics it will take to achieve those goals. ...
Episode 105: Doing PR Like a Method Actor, with Nancy Marshall
December 12, 2018 09:00 - 48 minutes - 66.8 MBNancy Marshall has been doing PR since the early 1980s. She founded her agency, Marshall Communications, in 1991 serving tourism and especially outdoor recreation clients. Since then, her agency has grown significantly and now her and her team handle the state of Maine Office of Tourism and state of Maine Department of Agriculture, as well as the Orvis Company. Nancy’s passion is around personal branding and she works with individuals to leverage their personal brand. Nancy recently launched...
Episode 104: Making the Best of a Beautiful Situation On a Budget, with Caroline Boland and Gary Curran
December 05, 2018 09:00 - 54 minutes - 75.8 MBCaroline Boland and Gary Curran together run the Dingle Peninsula Tourism Alliance, located on the southern coast of Ireland. Gary serves as chairperson of the alliance, and Caroline is a marketing consultant for DPTA. Gary grew up on the peninsula and now runs Greenmount House, a 4-star rated bed and breakfast in Dingle. Caroline visited some years ago and knew this beautiful place was where she wanted to live. Together, Gary and Caroline have been traveling in Massachusetts and New York ...
Episode 103: Making Accessibility Second Nature, with Cory Lee
November 28, 2018 09:00 - 27 minutes - 38.1 MBCory Lee is a travel blogger and advocate accessibility to accommodate disabilities of all kinds. At a young age, Cory was diagnosed with spinal muscular atrophy, but that certainly did not diminish his desire to travel. He has visited destinations on six of seven continents (Antarctica is still on the to-visit list!) Since starting his blog, curbfreewithcorylee.com in 2013, he has gained more than 50,000 followers across social media and his blog won the prestigious 2017 Lowell Thomas Awa...
Episode 102: Doing Sports Travel Right, with Jay Smith
November 14, 2018 09:00 - 40 minutes - 56.4 MBJay has been in the travel industry since 1974, beginning his career operating camping programs for students throughout North America. Jay moved to Massachusetts in 1987 with his family and shortly after started up Sports Travel and Tours. The business first began with group trips primarily for baseball and expanded quickly to include most other major sports. The business has a specific niche, tapping into the passion of the sports fan experiencing games and events live. Jay also serves on...
Episode 101: The Travel Industry by the Numbers, with David Huether
November 07, 2018 09:00 - 26 minutes - 36.1 MBDavid Huether currently serves as the Senior Vice President of Research at the U.S. Travel Association. In this role, David manages the association’s economic, tourism marketing and advocacy research programs. The U.S. Travel Association is a national non-profit travel advocacy organization working within all aspects of the travel and tourism industry, generating $2.4 trillion in economic output and supporting more than 15 million jobs in the United States. Before he joined U.S Travel in J...
Episode 100: Celebrating One Hundred Episodes, with Nicole Mahoney
October 31, 2018 08:00 - 7 minutes - 11.4 MBNicole Mahoney is the host for the Destination on the Left podcast. She is also the CEO of Break The Ice Media, the travel and tourism marketing agency she founded in 2009. Break The Ice Media specializes in working for clients in the travel and tourism industries, through the strategic use of public relations, social media, digital advertising, tourism marketing campaigns, influencer marketing, and video marketing. Nicole got her start in the business world while attending college when sh...
Episode 99: Keeping Things New But Timeless, with Justin Osbon
October 24, 2018 08:00 - 39 minutes - 54.4 MBThe travel industry is changing all the time. But some things are timeless. The challenge is to meet the evolving needs of clients, but retain all of the standards of good customer experience that are indeed timeless. On this episode of Destination on the Left, we talk with a true practitioner of this art. Justin Osbon talks with us about his experience with a truly legendary European tour operator, how to thrive as a 3rd generation company, and how to look to the future. Justin Osbon st...
Episode 98: Becoming a Destination United, with Adam Johnson
October 17, 2018 08:00 - 45 minutes - 62.6 MBIn a region with a lot of tourism opportunity, sibling rivalry is just part of the dynamic of working together. Even more so with metropolitan areas in close proximity: like the two Kansas Cities, or Dallas/Fort Worth, or my guest’s hometown of St. Paul and Minneapolis. On this episode of Destination on the Left, Adam Johnson of Visit Saint Paul talks with us about the fun you can have with this sort of friendly rivalry. We talk about working together to bring people to the region. And hum...
Episode 97: The Simple Art of the Desk-Side Visit, with Sarah Blackwell
October 10, 2018 08:00 - 24 minutes - 34.3 MBGetting influencers and travel writers to pay attention is a great way to showcase what you are offering to the travel and tourism public. Bringing them onsite and having them write about your organization can be a big public relations win. But how do you make the connection? Email and phone calls are hit-or-miss at best, if you haven’t got an established relationship already. That’s why a tactic called the “desk-side visit” can really break the ice and get you and that writer enthused abo...
Episode 96: Beyond Demographics – Answering the “Why?” in Travel Marketing, with Susan Baier
October 03, 2018 08:00 - 51 minutes - 70.9 MBWhy are people interested in traveling to your destination? Finding out the “why” makes marketing more precise and leads to more visitors and ergo, more revenue. Finding out the “why” gets beyond lumping people into demographic categories. It helps us understand what motivates them and what could potentially motivate them to choose us. Our guest this episode of Destination on the Left is Susan Baier. Susan is an Audience and Marketing Strategist. She helps organizations figure out what’s...
Episode 95: How to Create Successful FIT Itineraries for Overseas Visitors, with Rhonda Vaccaro
September 26, 2018 08:00 - 25 minutes - 35.2 MBToday’s podcast is a little different from our regular episodes. We are talking to one of the Break the Ice Media team members on another team-cast episode, Rhonda Vaccaro. We are going to dive into a topic that is a favorite of Rhonda’s- creating successful FIT itineraries. Rhonda is a Vice President and Senior Consultant at Break the Ice Media. She brings more than 20 years of sales and new business development to her role at Break the Ice. She’s a master at creating relationships and ha...
Episode 94: Marketing Baseball, Americana, and Foliage, with Craig Muder
September 19, 2018 08:00 - 22 minutes - 30.6 MBDestination tourism often has a larger story to tell beyond just one institution, even one as iconic as the Baseball Hall of Fame in Cooperstown, NY. Even if you don’t pay close attention to baseball, you know it as “America’s National Pastime.” Part of the joy of this industry is finding the story to tell that brings people to a region and to your specific tourism destination. Cooperstown has a bit of everything: a perfect small-town vibe, birthplace of author James Fenimore Cooper, and fal...
Episode 93: A Consistent Message from the Moment They Arrive, with Pamela Reed Sanchez
September 12, 2018 08:00 - 44 minutes - 61.7 MBAs tastes and sensibilities change, your organization needs to change with them, or else deal with a shrinking market share. If your organization has history, another challenge is perceptions that change more slowly than your brand message. That’s what was happening at Seneca Park Zoo in Rochester, NY. The zoo was growing as a leader in wildlife conservation from upstate New York all around the world. On this episode of Destination on the Left, I speak with Pamela Reed Sanchez. Pamela has ...
Episode 92: Getting on Board for Group Travel, with Nick Calderazzo
September 05, 2018 08:00 - 36 minutes - 50.1 MBThe field of travel and tourism is ever changing. Adaptation and collaboration are a part of the territory to stay relevant and to stay in business. Group touring has been a segment of the industry where adaptation has been especially necessary. Finding new alliances, experimenting and learning from both successes and flops – it’s all part of the job. On this episode, Nicole speaks with guest Nick Calderazzo about all of these dynamics and more. Nick has been working in the hospitality i...
Episode 91: Historic Significance, Current Relevance, with Jim Donahue
August 29, 2018 08:00 - 38 minutes - 53.1 MBIn any competitive landscape, keeping a legacy cultural institution relevant is a challenge. Keeping it relevant while retaining the original vision is an even greater challenge. For many in the travel and tourism industry, we’re always looking to strike a balance between differentiation and collaboration. We really need both to thrive. In New England, where you can’t walk ten feet without bumping into a place with historical significance, Old Sturbridge Village is striking this balance. I...
Episode 90: Inviting the World to Play, with Shane Rhinewald and Karen Dodson
August 22, 2018 08:00 - 37 minutes - 51.5 MBWhat do you do when a destination is perceived as being geared toward a certain age group or other segments of the population? That has been one challenge for the Strong Museum of Play in Rochester, New York. In a market like Rochester, with plenty to keep children and adults occupied, capturing attention even with the idea of play can be a challenge. On this episode, we explore the study and curation of play, and how to market a museum dedicated to playing to travelers and tourists of all...
Episode 89: Data-Driven Travel Marketing, with Erin Francis-Cummings
August 15, 2018 08:00 - 43 minutes - 59.5 MBAs businesses, we live or die on data. Understanding the market, understanding who is coming to our destination, who is interested but doesn’t know enough to make a decision – these pieces of information are vital to our ability to thrive in travel and tourism. But gathering and interpreting this data is a challenge for everyone. Our guest on this episode of Destination on the Left is an expert in gathering and analyzing data, specifically for our industry. Our guest is Erin Francis-Cummin...
Episode 88: Shattering Stereotypes and Misconceptions in Tourism, with Beth Duane
August 08, 2018 08:00 - 44 minutes - 61.7 MBCan a small niche destination become a regional anchor destination? That’s an apt description of the Corning Museum of Glass. Promoting any destination takes creativity and hard work. Our guest in this episode brings both to her work, and examples of both for us to learn from. In this episode, we talk with Beth Duane of the Corning Museum of Glass. Throughout our conversation, she explores how the museum has shattered stereotypes about what a glass museum can be. For instance, kids are ver...
Episode 87: The Power of Social Presence for Your Destination, with Anna Pakman
August 01, 2018 08:00 - 20 minutes - 28.2 MBDigital and social presence are a necessary part of an effective marketing plan, and they can be a great deal of fun as well. Working with partners in a region and harnessing the power of influencers who love your destination are avenues to explore and exploit as you promote your region. In this episode of Destination on the Left, Nicole talks with Anna Pakman, VP of Digital Marketing for Empire State Development. She serves as Head of Digital for New York State’s chief economic developmen...
Episode 86: Helping Cultural Institutions Find the Way of the Possible, with Patricia Lannes
July 25, 2018 08:00 - 43 minutes - 59.8 MBArt has the power to build bridges between cultures. Our guest in this episode understands that more deeply than most. What if art could even assist in the process of new language learning? On this episode, we explore the way of the possible with guest Patricia Lannes. Patricia has over 30 years of experience in the cultural field, especially in museum education and visual literacy. She envisions, curates, and produces transformational learning experiences from museum, art, and education p...
Episode 85: Guiding the Experience at a Time-Honored Institution, with Eliza Kozlowski & Stacey VanDenburgh
July 18, 2018 08:00 - 42 minutes - 58.6 MBBeing part of an established cultural institution is exhilarating and challenging all at the same time. You know you have so much to offer, but staying relevant and communicating your value is a job that never stops. In this episode, we explore one such place, the George Eastman Museum in Rochester, New York. Eastman was a larger than life figure who left a lasting legacy especially in the world of photography and film. But of course, there is so much more to him and to the museum that bea...