Destination On The Left
384 episodes - English - Latest episode: 16 days ago - ★★★★★ - 107 ratingsDestination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
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Episodes
Episode 234: Navigating Change, with Carole Stizza
June 23, 2021 08:00 - 41 minutes - 57.2 MBCarole Stizza is a Professionally Certified ICF Executive Coach, a SeniorHR Professional, and has a background in Industrial-Organizational Psychology. She has also survived 3 different car accidents (all stopped while turning left) and stage 3 cancer. Resilience, grit, and impatience for life have all been constant companions as she has supported her Air Force Husband and moved her family around the U.S. for 26 years and traveled the world. Her ability to help clients navigate change, cla...
Episode 233: Leveraging Data to Upgrade Your Marketing, with James Harenchar
June 16, 2021 08:00 - 47 minutes - 66 MBJim is the President & CEO of Response Marketing Group, a consumer-data-focused marketing agency in Richmond, Va. As such, he is responsible for relationship development and account strategy at the independent agency, which offers data analytics, predictive modeling, and multi-channel services. The agency serves several clients in the financial services, travel/tourism, and insurance sectors. With over 30+ years of experience in the marketing and advertising industry, Jim is a nationally...
Episode 232: Creating Hybrid Events to Attract Virtual Visitors, with Andy McNeill
June 09, 2021 08:00 - 35 minutes - 48.2 MBAndy McNeill is a travel and hospitality entrepreneur with over 25 years of experience in his profession. He is the CEO and founder of American Meetings, Inc., an industry-leading meetings and events agency that produces thousands of live and virtual meetings annually for Fortune 500 clients. He is also the co-host of the Destination Everywhere Podcast, top travel and hospitality podcast that highlights bucket-list destinations, luxury hotels, local cuisine, and must-do activities. Andy is a...
Episode 231: Tourism as a Community-Shared Value, with Don Welsh
June 02, 2021 08:00 - 37 minutes - 52 MBA seasoned tourism executive with over 35 years of experience in the industry, Don Welsh serves as the President and CEO of Destinations International. Since joining the association in March 2016, Welsh has implemented a strategic realignment for the association through a renewed commitment to focus on member needs to deliver the resources members have determined to be essential to the success of their organizations. Prior to joining Destinations International, Welsh served as the Presiden...
Episode 230: Supercharge Your Executive Presence, with Carol Lempert
May 26, 2021 08:00 - 51 minutes - 71.4 MBCarol Lempert supercharges executive presence and careers with the performance secrets actors use to light up the screen. She is a sought-after leadership expert quoted in Forbes, Financial Post, National Post, The Reader’s Digest, and Thrive Global. Typically companies bring her in to help them fill their leadership pipelines. She teaches executives to tell better business stories, increase their executive presence, improve their personal brand and build more resilience. Carol’s clients inc...
Episode 229: Regearing for a Boom in Travel and Tourism, with Michael Hardy
May 19, 2021 08:00 - 49 minutes - 68.2 MBMichael is a native of the Finger Lakes region. He was born in Rochester, NY but enjoyed an early childhood upbringing in Newport, RI (“America’s First Tourism Town”) to which he attributes his passion for hospitality. Over his thirty-five-year career, he has had the pleasure and honor to serve as a Convention Sales Manager, Director of both Convention Services and Visitor Services for Visit Rochester (twice), sell and market to domestic and international groups for the Corning Museum of G...
Episode 228: Making Deeper Connections in Ulster County, with Lisa Berger
May 12, 2021 08:00 - 48 minutes - 67.4 MBLisa Berger, Director of Tourism for Ulster County, has more than twenty years of government experience, starting at Ulster County Tourism as the Director of Marketing and Group Sales. She was promoted to Deputy Director in four years, and from there, was asked to lead the county’s Office of Employment and Training and Workforce Development Board. Over the next six years, Lisa worked with businesses, economic development, and education leaders to create policies and programs that help en...
Episode 227: Big Picture Growth in Travel and Tourism, with Debra Ross
May 05, 2021 08:00 - 43 minutes - 60.1 MBDebra E. Ross is the founder, publisher, and CEO of Kids Out And About, LLC. The company publishes KidsOutAndAbout.com, launched in 2001, and BeyondTheNest.com, launched in 2016. The sites, which are presented under the umbrella of EntertainmentCalendar.com, provide comprehensive calendar and resource lists celebrating each of 45 local regions across the U.S. and Canada. Kids Out And About’s focus is on activities for kids, teens, and families; its readers are 85% parents and the remaining...
Episode 226: Increasing Diversity in the World of Travel, with Roni Weiss
April 28, 2021 08:00 - 50 minutes - 68.8 MBRoni Weiss was born in Long Island, New York, and grew up in Snohomish County, Washington, north of Seattle. At the age of 10, Roni began attending Edmonds Community College (now Edmonds College), receiving his Associates of Arts and Science with Honors at the age of 12. He graduated from Lynnwood High School at the age of 15, then attended the University of Washington, receiving double Bachelors of Arts degrees in Drama and English at the age of 18. Through years of world travels, Ron...
Episode 225: Fueling Recovery in Travel and Tourism, with Jeff Gayduk
April 21, 2021 08:00 - 39 minutes - 53.8 MBJeff Gayduk is the president and publisher of Premier Travel Media (formerly known as Premier Tourism Marketing), a multi-faceted print and online publishing firm that specializes in the group travel industry. Our titles include Leisure Group Travel, Group Travel Directory, Sports Planning Guide, Reunions Workbook, Student Travel Planning Guide, Religious Travel Planning Guide, Snowbound and Ski & Ride. Destination on the Left is joined by Jeff Gayduk, president and publisher of Leisure Gr...
Episode 224: Traveler Expectations in 2021, with Amir Eylon
April 14, 2021 08:00 - 39 minutes - 54.5 MBAmir Eylon is the President, CEO, and Partner of Longwoods International and a thirty-two-year veteran of the Travel & Tourism industry. Amir leads the entire team responsible for developing and executing all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicat...
Episode 223: Thriving with Sustainable Tourism, with Jennifer Wesselhoff
April 07, 2021 08:00 - 43 minutes - 59.2 MBJennifer Wesselhoff is the President & CEO of the Park City Chamber of Commerce | Convention & Visitors Bureau (Chamber/Bureau). She has served in the position since October 2020. The Park City Chamber/Bureau is responsible for the marketing and management of Utah’s preeminent luxury tourism destination, driving revenues in excess of $1 billion annually. Park City is home to the Sundance Film Festival, the nation’s largest independent film event. The town’s two ski resorts served as major ...
Episode 222: Travel Trends for 2021, with Jennifer Hawkins
March 31, 2021 08:00 - 40 minutes - 55.1 MBAs Founder and President, Jennifer Hawkins has overseen the growth of Hawkins International Public Relations from a one-woman start-up to a major player in public relations, media relations, and digital communications for the luxury travel and lifestyle industries. Yet even as the agency has grown to more than 30 employees, maintained a robust roster of world-class international clients, expanded with a Los Angeles office, and launched a new division focused on wellness and beauty, Jenni...
Episode 221: The Collaborative Creation of Letchworth’s Autism Nature Trail, with Loren Penman
March 24, 2021 08:00 - 39 minutes - 54 MBIn retirement, Loren is privileged to be applying her experiences and skills to the most important and long-lasting project in which she ever has been involved: the development and construction of a nature trail designed specifically for visitors with autism spectrum disorder and related conditions — located in Letchworth State Park, recently voted the #1 state park in the country AND #1 attraction in New York State! Destination on the Left is joined by Loren Penman, a retired educator wor...
Episode 220: Overcoming Imposter Syndrome, with Kris Kelso
March 17, 2021 08:00 - 36 minutes - 49.6 MBKris Kelso is a keynote speaker, entrepreneur, and is the author of Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence. Trained and certified as an executive coach, Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams. He is an advisor and instructor at the Nashville Entrepreneur Center, is a Facilitator / Coach with The Alternative Board, and is a contributing writer for The Nashville Business Journal. Kris has founded mult...
Episode 219: Leadership and Innovation in Travel and Tourism, with Michelle Carlen
March 10, 2021 09:00 - 39 minutes - 54.8 MBMichelle Carlen is the Founder & President of Alignment Advising. With over two decades of career experience, she is dedicated to helping businesses by creating long-term strategy, growing sales and revenue, implementing process improvements, developing organizational infrastructure, and improving the client and employee experience. She also helps individuals advance their professional development and gain clarity, confidence, and direction along their career paths. She holds a Bachelors of ...
Episode 218: Beyond Travel and Tourism in New York State, with Heather Bagshaw
March 03, 2021 09:00 - 48 minutes - 66.6 MBHeather Bagshaw joined Greene County Tourism over seven years ago and loves being back in her hometown sharing all the great things she adored growing up. Her role in the tourism industry fostered over the past five years, from being an active board participant and President of both the Catskills and Hudson Valley Regions to sitting on the Board of Directors for New York State Tourism Industry Association and now her recent position as a Board Member on the Wine Water and Wonders Board of Di...
Episode 217: Collaboration in Recovery, with Lisa Doerner
February 24, 2021 09:00 - 32 minutes - 44.7 MBTaking an unusual path to the travel and tourism industry, Lisa’s background is in marketing and operations. Working for a large corporation in product marketing and then working as an Executive Director for a technology association set the groundwork for her current role as Executive Director for Travel Alliance Partners, a corporation owned by Tour Operators. Lisa leads the management team in developing operational and marketing strategies to help Travel Alliance Partners strengthen th...
Episode 216: The Human Element in Travel and Tourism, with Jennifer Lazarz
February 17, 2021 09:00 - 45 minutes - 62.3 MBJennifer Lazarz has worked with the City of Gallup for over five years, four of which have been as the Tourism and Marketing Manager. Jennifer’s projects with the City of Gallup include the execution of the 2015 LEDA Grant for Historic Theatres at the historic El Morro Theatre, serving on the team for design and implementation of the GallupRealTrue tourism brand, coordinating the Gallup Native Arts Market with the Native Artists Commission, design of gallupnativeartsmarket.org. In addition, ...
Episode 215: Creativity and Collaboration in the Face of Adversity, with Kerri Green
February 10, 2021 09:00 - 35 minutes - 49.3 MBKerri Green is the President & CEO of Commerce Chenango, beginning August 2019. She is a US Army Veteran and has a marketing degree from SUNY Delhi. Kerri has an extensive background in economic development, sales, and in administration. Her background includes a tenure at CDO Broadcasting as Sales Manager for over ten years, and five years in Higher Education working as the Senior Assistant to the President and Secretary to the Board of Trustees at Hartwick College as well as the Director...
Episode 214: Staying Competitive in a Global Pandemic, with Tim and Janine Caschette
February 03, 2021 09:00 - 48 minutes - 67.2 MBHusband and wife team, Tim and Janine Caschette, own Avvino which opened in 2013. The restaurant focuses on seasonal, American cuisine with an International twist and is known for its expansive and highly-curated wine program. Destination on the Left is joined by the husband and wife team, Tim and Janine Caschette. They are the owners of Avvino, a contemporary American restaurant in Rochester New York boasting locally sourced ingredients and an eclectic, rotating seasonal menu. On our podc...
Episode 213: Connecting Organizations with the Resources They Need to Drive Results, with Tim Midgley
January 27, 2021 09:00 - 36 minutes - 49.8 MBTim Midgley has over 15 years of technology strategy consulting experience in both corporate and startup environments. He enjoys working in a variety of roles that require modern knowledge of solution creation, business analysis, and product design. Tim is a highly sought after resource for friends and family when they are seeking motivation, guidance, or feedback across a variety of work-related or wellness-focused initiatives. Destination on the Left is joined by Tim Midgley, co-founder ...
Episode 212: Small Town Tourism, with Eric Patrick
January 20, 2021 09:00 - 42 minutes - 57.9 MBEric Patrick is a lifelong marketing professional earning a degree in Advertising from Washington State University. He spent the first 10 years of his career working for small advertising agencies in Portland, OR and central Washington State. Through that experience, he started marketing fruits and vegetables extensively around 2000 and has been at it ever since. Working for one of the largest shippers of apples/pears/cherries in the U.S. and currently at a large distributor based in Oakland...
Episode 211: The Power of Collaboration in the Travel and Tourism Industry, with Susan Baier
January 13, 2021 09:00 - 38 minutes - 52.7 MBA marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies around the world, supporting their efforts to create marketing initiatives that are more relevant, more efficient, and more impactful. Destination on the Left is joined again by Susan Baier to discuss th...
Episode 210: The Impact of Culture and Leadership During the Pandemic, with Tammy Blount-Canavan
January 06, 2021 09:00 - 43 minutes - 59.2 MBTammy Blount-Canavan has a passion for elevating leadership and team performance. She has had a standout career developing high-performance teams of staff, boards, and community organizations. Tammy provides relatable and innovative leadership to bring out the best in organizations and individuals. Tammy’s career has spanned 30+ years and two countries, including executive leadership at Tourism Vancouver, CEO of the Tacoma Regional CVB, architect and inaugural Chair of the Washington Tou...
Episode 209: Maintaining Focus Through the Hurdles of 2020, with Pascale Bernasse
December 16, 2020 09:00 - 39 minutes - 54.1 MBTwenty years ago, Pascale Bernasse fulfilled a lifelong dream and began a career in the travel industry. Today, that dream remains a reality for her as the co-owner and President of French Wine Explorers. Bernasse started working in the travel industry in 2000 after leaving a corporate career that had left her uninspired. Taking a leap of faith, she started her career at two of the first internet-based cruise retailers, then moved on to gain experience with a small niche tour operator an...
Episode 208: The ‘Why’ of Destination Marketing, with David Holder
December 09, 2020 09:00 - 46 minutes - 63.7 MBAs a tourism professional for over 25 years, David Holder co-founded Clarity of Place with a hands-on understanding of what destination leaders need to be successful. David leads stakeholder engagement efforts and crafts tactical plans to ensure destinations are equipped with the data and industry insights to react to changing environments but still attain their strategic vision. In leading a variety of destinations, David proved himself to be an industry innovator, taking new perspectives...
Episode 207: Destination Marketing and Economic Development, with Judy McKinney Cherry
December 02, 2020 09:00 - 51 minutes - 70.5 MBWith transformation and culture change in her DNA, Judy McKinney-Cherry is a seasoned leader and successful entrepreneur recognized for her expertise in economic and community development. She is sought after and known for her ability to balance a strategic focus with boots on the ground pragmatism that she leverages to help emerging businesses forge growth trajectories and create sustainable and successful futures. Ms. Cherry is currently the Executive Director for SCOPED, the Schuyler Coun...
Episode 206: World-changing Collaborations, with Nicole Mahoney
November 18, 2020 09:00 - 43 minutes - 59.3 MBIn our solocast episode of Destination on the Left, we share some exciting new content in an episode format we’ve never done before. Nicole Mahoney does an exclusive table read of her keynote speech about world-changing collaborations. During the podcast, She provides a refined perspective on the importance of collaboration in the travel and tourism industry. Collaboration will play a significant role in the recovery of our industry, and we compiled numerous conversations with other indust...
Episode 205: Taking the Scenic Route, with Dr. Maree Forbes
November 11, 2020 09:00 - 36 minutes - 49.6 MBAs America’s Road Trip Expert, Dr. Forbes has traveled by car in all 50 states, enjoying hundreds of scenic byways and scenic drives passing through thousands of historic towns. Her love of the road trip began at age 7 and even her High School was on a Scenic Byway. After a career in architecture and facility management, ending at The World Bank in Washington, DC, she was able to transform her love of the road trip into a successful career. Since beginning to develop road trips and driving t...
Episode 204: Modern Marketing in Travel and Tourism, with Ginna Royce
November 04, 2020 09:00 - 30 minutes - 42.1 MBWhile owning an ad agency was never in her dreams, Ginna Royce can’t think of a better way to spend her life–with the exception of being the next Food Network star! The opportunity to experience different industries, personalities, and technology through her clients is an amazing part of every day; the chance to share this with her husband–my partner–is a blessing. She has deep West Virginia roots but was raised in northern Virginia. WVU provided a phenomenal Journalism education and she l...
Episode 203: DEI in Travel and Tourism, with Greg DeShields
October 28, 2020 08:00 - 42 minutes - 58 MBGreg DeShields currently serves as the Executive Director at PHLDiversity a business development division of the Philadelphia Convention and Visitors Bureau. As Executive Director of the Philadelphia Convention and Visitors Bureau PHLDiversity, Greg is responsible for developing and implementing plans, strategies, and initiatives specifically designed to raise Philadelphia’s image as a diverse multicultural destination leading to hotel room nights and economic impact for the region. Greg...
Episode 202: Addressing Racism in Travel and Tourism, with Cindy Rodriguez
October 21, 2020 08:00 - 30 minutes - 42 MBCindy Rodriguez is the Co-Founder of Adirondack Diversity Solutions, a Human Resources consulting firm focusing on diversity and inclusion within the workforce and beyond. Adirondack Diversity Solutions works with organizations to create and execute initiatives that share the organization’s vision, support its mission, and live its values through forward-leaning innovations that materialize the social and economic benefits of a diversified workforce and client base. With over ten years of ...
Episode 201: The Racial Conversation in Travel and Tourism, with Melissa Cherry and John Percy
October 14, 2020 08:00 - 52 minutes - 72.2 MBMelissa Cherry serves as the Chief Operating Officer at Destinations International. She is responsible for the development and execution of the overall marketing and communications, product engagement, information technology, meetings, and education strategies to promote and elevate the Association’s mission and brand to drive awareness of its impact to advance the success of the destination marketing industry worldwide. Prior to joining Destinations International, Melissa was senior vice-...
Episode 200: Equity, Diversity, and Inclusion in Travel and Tourism, with Nicole Mahoney
October 07, 2020 08:00 - 16 minutes - 22.4 MBIn Destination on the Left’s 200th episode, we kick off October’s theme of equity, diversity, and inclusion. Nicole Mahoney shares experience with these issues, and she talks about the different ways her team is working together to live out the ‘equitable’ core value within their company. Learn what we can do to explore, understand, and act on the topic of diversity in the travel and tourism industry. What You Will Learn in This Episode: Host Nicole Mahoney’s experience with the challenges...
Episode 199: Cathedral Thinking: Preparing to Rebuild in the Post-COVID Future, with Rick Antonson
September 30, 2020 08:00 - 43 minutes - 59.7 MBRick Antonson is the author of the travel narratives: To Timbuktu for a Haircut: A Journey Through West Africa, Route 66 Still Kicks: Driving Americas Main Street, and Full Moon Over Noah’s Ark: An Odyssey to Mount Ararat and Beyond. He is the co-author of Slumachs Gold: In Search of a Legend. He was president and CEO of Tourism Vancouver, is past chair of the board for the Destinations International, based in Washington, DC, and served as deputy chair for the Pacific Asia Tourism Associatio...
Episode 198: Overcoming Hurdles of the Digital Travel Market, with Thomas Mueller
September 23, 2020 08:00 - 40 minutes - 56 MBLiving in Southern Africa for 12 years, Thomas has 20 years of experience in the Hospitality and Tourism sector while working for brands like TUI and Thomas Cook in 8 countries and cultures. His focus on digital marketing and distribution, the turnaround of Hospitality and Tourism businesses, and the opening of Hotels has made him a Digital Native Hospitality and Tourism professional. Before that, he started his career with the largest commercial company, METRO, in Europe and IBM, where he e...
Episode 197: Leveraging Data to Navigate the Early Stages of Recovery, with James Sauter
September 16, 2020 08:00 - 40 minutes - 55.2 MBJames is Partner and Co-founder of Rove Marketing, a leading tourism data, analytics, and consulting firm. They are focused on helping tourism organizations become more data-driven, so they are better positioned to navigate change, maximize travel visitation, and ultimately drive revenue growth. He brings over 20 years of strategic knowledge in CRM, customer experience management, data and analytics, branding, and digital marketing strategy. Destination on the Left is joined by James Sau...
Episode 196: Building a Forward-Thinking Business Strategy, with Nicole Mahoney
September 09, 2020 08:00 - 15 minutes - 21.3 MBIn Destination on the Left’s solocast episode, we share the process that our team recently developed to reset our forward-thinking mindset. We found that when you challenge yourself and your team to move past the perceived limitation of uncertainty and stay focused on the future, many opportunities will appear. This solocast is an opportunity to discuss our company’s experience and the tools we used to get back on track during the pandemic’s challenging times. What You Will Learn in This Ep...
Episode 195: How Museums are Adapting to the Global Pandemic, with Erika Sanger
September 02, 2020 08:00 - 33 minutes - 45.7 MBSanger is the leading ambassador and advocate for museums in New York. She produces programs that promote best practices and deepen connections with members and constituents. She seeks new programs and funding opportunities for museums and the organization; maintains and develops relationships with stakeholders including museum professionals, industry partners, state and federal funding agencies, private foundations, local, state, regional, and federal government officials, and leaders of pe...
Episode 194: Navigating a Global Pandemic in the Group Travel Industry, with Kate Scopetti
August 26, 2020 08:00 - 43 minutes - 60.2 MBKate Scopetti is living a full life revolving around a passion for travel, plus an exceptional ability to develop super creative and truly unique experiences, naturally led to the creation of the categorically successful Mid Atlantic Receptive Services, (MARS) and its subsidiaries: Go Performing, Go Student Tours, Go Sports Tours, and SoccerTours.net. Destination on the Left is joined by Kate Scopetti, President and owner of MARS & Companies (Mid-Atlantic Receptive Services). On our podcas...
Episode 193: Content Strategy at Starved Rock Lodge, with Kathy Casstevens
August 19, 2020 08:00 - 32 minutes - 45 MBKathy Casstevens is the Marketing Director at Starved Rock Lodge. She is also a photographer, tourism professional, and lover of nature. Kathy launched GnatTravel a year ago to promote travel in a different way. She is also the chair of the LaSalle County Tourism coalition. Destination on the Left is joined by Kathy Casstevens, the Marketing Director at Starved Rock Lodge. During our conversation, Kathy shares her journey into destination marketing and talks about how she has used creativi...
Episode 192: Supporting the Tourism Industry from Lockdown to Reopening, with Rachel Laber Pulvino
August 12, 2020 08:00 - 38 minutes - 53.1 MBRachel Laber Pulvino is a Rochester native who has the privilege of promoting her hometown on a daily basis as the Director of Public Relations and Communications for Visit Rochester. In this role, Rachel is regularly reaching out to regional, national, and international media to share Rochester’s story, and help media and visitors alike discover the activities and attractions that make Rochester an ideal destination. Raised in Rochester, Rachel attended SUNY Geneseo, where she earned a B.A....
Episode 191: Building the Botanical Brand in Ottawa, IL, with Curt Bedei
August 05, 2020 08:00 - 51 minutes - 71.1 MBCurt Bedei is the Executive Director for the Ottawa Visitors Center in Ottawa, Illinois. He was hired in 2011 as the Graphics Design Manager to handle the botanical brand management. Since then, Curt has worked his way up, earning a certificate in Not For Profit management. In 2015, he had the opportunity to take on his current role. Curt sits on many boards and committees related to tourism, such as the Heritage Corridor CVB, LaSalle County Tourism Coalition, the Looking For Lincoln/ Abraha...
Episode 190: Hosting Virtual Events in the Travel and Tourism Industry, with Nicole Mahoney
July 29, 2020 08:00 - 29 minutes - 40.4 MBFor Destination on the Left’s solocast episode, I want to talk to you about virtual events. Our team has been working with several clients to assist them with virtual event planning, and so much valuable information has come out of our experiences. On our podcast, we talk about why you should consider virtual events, what a virtual event is, and how to host your own virtual event. We also walk through a virtual event case study that exemplifies the process of turning a live event into a virt...
Episode 189: Sustainability Through Storytelling, with JoAnna Haugen
July 22, 2020 08:00 - 44 minutes - 61.7 MBJoAnna Haugen is a seasoned writer, speaker, and founder of Rooted, a solutions-storytelling platform. Her work has been published in more than 60 print and online publications, including Fast Company, Popular Science, Mongabay, BBC, and CNN. Her time as a returned Peace Corps volunteer, commercial travel writer, intrepid world traveler, international election observer, and American expatriate informed the establishment of Rooted, a storytelling platform at the intersection of sustainable tr...
Episode 188: Brand Identity in Historic and Cultural Destinations, with Courtney Kasper
July 15, 2020 08:00 - 50 minutes - 69.4 MBThere’s a southern accent, where Courtney Kasper comes from. She is a Sweet Home Alabama native, Florida State and Syracuse University graduate, and a Poodle person. Courtney is the current Equal Rights Heritage Center Visitor Experience Manager. She is a former associate publisher of Today’s Central New York Woman, and a journalist with work featured in Time Out New York and Dance Magazine. Courtney is a direct descendant of Revolutionary heroine Nancy Morgan Hart, otherwise known as War Wo...
Episode 187: Destination Marketing in a Global Pandemic, with Adam Stoker
July 08, 2020 08:00 - 48 minutes - 66.7 MBAdam Stoker has been in marketing now since 2007. In 2012, he got his first experience in marketing for tourism destinations. From that point forward, he knew he had found his passion. Since then, Adam has worked with destinations across the country to improve their marketing, branding, and use of technology. He is the President and CEO of an advertising agency focused on marketing for tourism destinations. It’s called Relic, and it’s in Provo, Utah. Adam started the Destination Marketin...
Episode 186: Building the Staten Island Brand, with Colleen Siuzdak and Jennifer Sammartino
July 01, 2020 08:00 - 40 minutes - 56 MBColleen Siuzdak is the Manager of VISIT Staten Island, a campaign run out of the Staten Island Borough President James Oddo’s Office of Tourism and Cultural Affairs. This office, created in June 2017, invites visitors to explore the borough’s many parks and cultural attractions, while encouraging residents to explore their own backyard. Start your journey to Staten Island on the free Staten Island Ferry and see the many offerings of the Unexpected Borough! Jennifer Sammartino is a former j...
Episode 185: Adversity and Uncertainty vs. Creativity and Collaboration, with Robb Wells
June 24, 2020 08:00 - 46 minutes - 63.5 MBRobb Wells, President and CEO of the Greater Beaufort-Port Royal CVB, has been a Destination Marketing Professional for more than 15 years. Starting his career as Executive Director for Duplin County Tourism in North Carolina before moving to become Sr. Director of Marketing at the Knoxville Tourism & Sports Corporation and then became Vice President of the Tourism Division for the Beaufort Regional Chamber of Commerce before taking on his current role as President and CEO of the CVB. Robb...