Episode 87: The Power of Social Presence for Your Destination, with Anna Pakman

Destination On The Left

English - August 01, 2018 08:00 - 20 minutes - 28.2 MB - ★★★★★ - 107 ratings
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Previous Episode: Episode 86: Helping Cultural Institutions Find the Way of the Possible, with Patricia Lannes

Next Episode: Episode 88: Shattering Stereotypes and Misconceptions in Tourism, with Beth Duane

Digital and social presence are a necessary part of an effective marketing plan, and they can be a great deal of fun as well. Working with partners in a region and harnessing the power of influencers who love your destination are avenues to explore and exploit as you promote your region.

In this episode of Destination on the Left, Nicole talks with Anna Pakman, VP of Digital Marketing for Empire State Development. She serves as Head of Digital for New York State’s chief economic development agency.

In this role, she oversees digital marketing initiatives for I LOVE NEW YORK tourism, and business development programs. Before joining New York State, Anna spent several years in the television industry leading award-winning social and digital media campaigns for Current TV, Al Jazeera America, and the Oxygen Network. Anna holds an MBA in Marketing and Media Management from Columbia Business School, and a BS in Finance and International Business from NYU’s Stern School of Business.

Full show notes available here: https://breaktheicemedia.com/podcasts/anna-pakman/