Dear Art Producer
111 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 46 ratingsDear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.
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Episodes
011: Jason Lau, Senior Integrated Producer, Giant Spoon Los Angeles
May 13, 2019 16:31 - 35 minutes - 32.2 MBJason does things differently; as a Senior Integrated Producer, he gets to touch both broadcast and print. Tune in for some interesting insights from someone who routinely bridges the gap. Key Takeaways [:31] Heather introduces Jason Lau and asks her guest to talk about who he is, where he is from, and how he found his way into art production. [6:25] Jason talks about how he created his own position at TBWA\CHIAT\DAY and brought order to some interactive legal aspects. [7:25] Fro...
010: Clarissa Garrett at RPA in Los Angeles
May 06, 2019 16:11 - 46 minutes - 42.5 MBClarissa is an Art Producer with a wealth of experience to share and she does it in a smooth jazzy voice! Tune in for interesting insights on transparency in relationships, the evolving relationship with clients, the future of advertising and the importance of giving a voice to diversity. Key Takeaways [:30] Heather introduces Clarissa Garrett and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [3:41] Does her Jazz singing ...
009: Cara Nieto, Executive Art Producer at David & Goliath
April 29, 2019 14:17 - 35 minutes - 32.9 MBStarted as an art producer in New York at Kirshenbaum before she worked at Deutsch and David & Goliath in LA and freelance. What does Cara think about all these changes happening? Is Instagram important? How about motion? And, is working on car accounts different? Key Takeaways [:30] Heather introduces Cara Nieto and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:31] Cara talks about how change is a source of motivation...
008: Lisa Matthews: Freelance Art Producer in LA
April 22, 2019 13:26 - 50 minutes - 46.3 MBHonesty and open-mindedness are key. After 28 years of doing art production at FCB Global, The Designory, Suissa Miller, Saatchi and Saatchi, Team One, and now freelance, Lisa shares her perspective on the industry evolution and the keys to a well-oiled machine. Key Takeaways [:30] Heather introduces Lisa Matthews and asks her guest to talk about who she is, where she is from and how she found her way into art production. [3:50] Lisa talks about some skills she gathered from previo...
007: Lisa Oropallo: Freelance Art Producer most recently at Digitas in NY
April 15, 2019 13:14 - 45 minutes - 41.3 MB“If you’re not prepared for that creative call, don’t take it.” Lisa Oropallo has been at Digitas for the last 18 years and was always an advocate for the best practices in the industry. Tune in for an interesting episode that covers industry changes as well as some seriously practical tips on online presence and how to show up for creative calls. Key Takeaways [:30] Heather introduces Lisa Oropallo and asks her guest to talk about who she is, where she is from and how she stumbled i...
006: Sonia Pandya, Art Producer at Mullenlowe U.S. in Los Angeles
April 08, 2019 17:06 - 37 minutes - 34.4 MBAs a one time rep and now art producer, Sonia has seen both sides of the conversation; tune in for her insights on websites, grabbing her attention, and a deep dive into the place women have in advertising today. Key Takeaways [:30] Heather introduces Sonia Pandya from Mullenlowe in L.A. [1:50] Sonia talks about how she found her way from junior rep to where she is today and what she learned during her first internship. [4:10] After all this experience, what brought Sonia to the ...
005: Jacqueline Fodor Freelance Art Producer, Previously at Venables Bell & Partners
April 01, 2019 14:29 - 34 minutes - 32 MBThe single frame narrative of Jacqueline Fodor’s life, the cadence of certain types of work (including art production), and the rapid evolution of the role of photographers — tune in to this dynamic discussion to hear about all of this, and more! She started her career in LA as a film wardrobe stylist before moving to the San Francisco Bay Area to produce content for infomercial visionaries. She has built production departments, along with viable content studios at agencies like Venables Be...
004: Heather Church, Arnold Worldwide/NY - Part 2 - The Bidding Process and Motion Projects
March 20, 2019 14:28 - 26 minutes - 24.7 MBPart 2, the bidding process and motion projects. This episode is Part 2 of the in-depth discussion with Heather Church. Tune in to hear about the intricacies of the bidding process and how the use of photographers for motion projects has increased through the years. Key Takeaways [:30] Heather Elder starts off Part 2 of the interview with Heather Church with a discussion on bidding — as well as a side note on “Heathers.” [1:15] What is the process, on Heather C.’s side, once the ...
003: Heather Church, Arnold Worldwide/NY- Part 1 - How She Got Into The Business and How to Get Her Attention
March 20, 2019 14:26 - 21 minutes - 19.9 MBPart 1, how Heather Chutch got into the business and how to get her attention. This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention. Key Takeaways [:30] Heather introduces Heather Church from the Arnold Worldwide New York office for Part 1 of two podcasts covering how she got into the business and how to ge...
002: Dana Kandić from Deutsch/NY- Is social media important and other marketing insights
March 20, 2019 14:22 - 41 minutes - 38.1 MBDana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn’t an art producer! Key Takeaways [:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York. [1:47] How did Dana stumble into art production? The journey started at age 14! [7:22] Heather asks what skills her previous work experience lent her in terms of art production. [9:43] How does a photographer go about grabbing Dana’s attention? And once the phot...
001: Treviana DelMastro from JWT/NY - Trevi talks budgets, marketing and career influences
March 07, 2019 14:43 - 43 minutes - 39.7 MBTrevi comes from a family of art producers! Tune in to hear more on how she found her own way into art production, what shaped her personal style and how to grab her attention. Key Takeaways [0:30] Heather introduces her guest for this very first episode of Dear Art Producers, Treviana DelMastro who has been a producer for 4 years at JWT in New York, and comes from a family of producers! [1:04] Trevi walks us through the sinuous path she navigated to becoming a producer, from telev...