011: Jason Lau, Senior Integrated Producer, Giant Spoon Los Angeles

Jason does things differently; as a Senior Integrated Producer, he gets to touch both broadcast and print. Tune in for some interesting insights from someone who routinely bridges the gap.

Key Takeaways

[:31] Heather introduces Jason Lau and asks her guest to talk about who he is, where he is from, and how he found his way into art production.

[6:25] Jason talks about how he created his own position at TBWA\CHIAT\DAY and brought order to some interactive legal aspects.

[7:25] From building his own role, Jason touches on what he does today, and how has it evolved along with the changing industry into something different from traditional art production.

[14:30] Heather and Jason talk about the combination of the broadcast and print production roles, and the language and process barriers that arise when trying to communicate with both sides.

[16:30] Integrated content isn’t just about shooting motion and a few pictures on the side for social accounts, it’s massive and requires a multi-talented, trustworthy storyteller.

[17:18] Jason and Heather talk about the importance of relationship building and compromise. Jason touches on how quickly the market evolves and you can lose touch with who is who and who does what in this industry.

[19:33] How does Jason find people for his project and how does one grab Jason’s attention? Bug him, and try to meet him; it’s really about relationships.

[22:16] Instagram is a more personal tool, so Jason uses the web more broadly to find new people or dig a little bit for attention-catching items.

[23:57} Jason and Heather reminisce about books: tons and tons of black books in conference rooms…

[25:20] The handful of times Jason has hired photographers to do motion, he has found that the process wasn’t yet seamless and he believes it should be; he gives some insights on why that could be.

[28:11] Heather shares the evolution she has seen in terms of direct client contact, production company contact and the increase in freelancers.

[30:14] On keeping yourself relevant in an ever-changing industry.

[33:10] If Jason wasn’t doing what he does now, he would open a non-profit gallery for young adults to have a platform.

[34:37] Heather thanks Jason for coming onto the podcast and invites listeners to tune in for the next episode.

Thanks for listening.

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

Mentioned in this episode

Giant Spoon

180 LA
Team One USA

TBWA\CHIAT\DAY

Jigisha Bouverat

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