010: Clarissa Garrett at RPA in Los Angeles

Clarissa is an Art Producer with a wealth of experience to share and she does it in a smooth jazzy voice! Tune in for interesting insights on transparency in relationships, the evolving relationship with clients, the future of advertising and the importance of giving a voice to diversity.

Key Takeaways

[:30] Heather introduces Clarissa Garrett and asks her guest to talk about who she is, where she is from, and how she found her way into art production.

[3:41] Does her Jazz singing career have any effect on Clarissa’s advertising career?

[5:20] Clarissa touches on the fact that creatives are asking for more helpful input from her and her team, and some of the reasons why that may be.

[6:35] What is the process like for solving the creative briefs with Clarissa’s team?

[7:36] Emails or paper? The storylines and aesthetics are how to grab Clarissa’s attention. Sourcebooks are not her thing, but she has an extensive bookmarking system for rep groups!

[10:36] Instagram has become a go-to, and influencers are something clients are looking into more and more, and the three ways an influencer shoot happens.

[13:59] Clarissa shares the agency point of view of working with production companies.

[15:34] With the print, broadcast, and production departments merging, relationships have lost their legacy.

[19:38] Clarissa talks about what she has to do in house to get an estimate approved… triple bids, treatments, and creative calls.

[23:24] Treatments are a lot of work, but they will show the client that the photographer is passionate and give them a play-by-play reassurance that they can do the work.

[26:18] Clarissa — whenever she is allowed — will share who is bidding on a project, transparency is key.

[29:57] Clarissa shares how she learned the importance of reaching out to the people who did not get the job on a bid. Feedback is the way to learn!

[32:08] Heather and Clarissa talk about the changes in the industry and how it’s affecting their day-to-day jobs, from social media to internal agency integration and CGI… and the coming VR.

[36:33] What does it mean to be a mom and a woman in this business from Clarissa’s point of view.

[39:30] Heather and Clarissa talk about the importance of encouraging women’s presence and diversity in advertising.

[44:24] If Clarissa wasn’t an art producer, she would do music! Follow this link to hear what Sweet Tea sings.

[45:54] Heather thanks Clarissa for coming onto the podcast and invites listeners to tune in for the next episode.

Thanks for listening.

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

Mentioned in this episode

RPA

Team One

Vons

Saatchi & Saatchi

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More about our guest

Clarissa Garrett on Linkedin

Clarissa Garrett is Sweet Tea