006: Sonia Pandya, Art Producer at Mullenlowe U.S. in Los Angeles

As a one time rep and now art producer, Sonia has seen both sides of the conversation; tune in for her insights on websites, grabbing her attention, and a deep dive into the place women have in advertising today.

Key Takeaways

[:30] Heather introduces Sonia Pandya from Mullenlowe in L.A.

[1:50] Sonia talks about how she found her way from junior rep to where she is today and what she learned during her first internship.

[4:10] After all this experience, what brought Sonia to the art production side of things?

[6:40] Heather asks Sonia if her past experience has been an asset in her current job.

[7:35] How does one go about grabbing Sonia’s attention?

[9:28] What exactly is a well-designed website? Sonia and Heather nerd out!

[11:50] Instagram is a good place for Sonia to hunt for new talent. She underscores the importance of Hashtags in the search process.

[14:54] Heather asks what Sonia’s process is when she receives an estimate. They talk about agency policies and personal preferences when it comes to sharing sensitive competition information.

[18:35] Heather offers up a solution to the competing bids conundrum!

[19:30] On sharing budgets.

[22:15] Sonia talks about the necessity of educating clients on the different facets of production.

[24:17] The importance of high-level creative problem-solving in photographers working in today’s advertising market.

[26:26] What do clients want when they ask for motion? Sonia breaks down the type of asks she gets.

[27:48] Heather and Sonia dive deep into what does being a woman or a minority in the advertising business mean today?

[34:58] Heather asks Sonia what her favorite thing to do on a Sunday is and if Sonia wasn’t an Art Producer, what would she do?

[37:01] Heather thanks Sonia for coming onto the podcast and invites listeners to tune in for the next episode.

Thanks for listening.

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

Mentioned in this episode

Mullenlowe

Jigisha Bouverat Collective

Karen Youngs

Free the bid

Emily May

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Sonia Pandya on LinkedIn