Dave Wakeman's The Business of Fun Podcast artwork

Dave Wakeman's The Business of Fun Podcast

205 episodes - English - Latest episode: 1 day ago - ★★★★★ - 11 ratings

When you work in entertainment, you are in the business of fun. This podcast will focus on the challenges and opportunities associated with helping your customers create memories and special moments. We will talk about sports, theatre, performing arts, and other forms of entertainment, highlighting the best ideas in marketing live experiences, creating long-term customers, and growing revenues.

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Episodes

Kyle Wright

March 15, 2019 15:38 - 42 minutes - 40.7 MB

Today's episode is brought to you by Booking Protect: the global leaders in refund protection.  Any Listing!  Any Sector! Anywhere! Booking Protect has you covered with the world's most comprehensive refund protection product.  My guest today is Kyle Wright, the digital projects director with the Shubert Organization.  I am excited to have Kyle on to talk about the Broadway Tech Accelerator. This is a first of its kind opportunity in the world of Broadway and entertainment.  Th...

Guislaine Bulman

March 04, 2019 14:38 - 42 minutes - 38.7 MB

This episode is brought to you by Booking Protect: the global leaders in refund protection!  Any Listing! Any Sector! Anywhere!  Booking Protect has your guests covered with the world's most comprehensive refund protection product.  To find out how you and your organization can offer your guests a better buying experience, more peace of mind, and you can create a new stream of revenue for your organization, visit them at www.bookingprotect.com My guest today is Guislaine Bulman from ...

Episode 51: Alan Gefland

February 27, 2019 18:29 - 1 hour - 61.2 MB

This episode is brought to you by Booking Protect: The Global Leaders In Refund Protection!  Any Listing!  Any Sector! Anywhere! Booking Protect has you covered with the world's most comprehensive refund protection product.  To find out how you and your organization can offer your customers more peace of mind, a better buying experience; and, how you can create a new revenue stream for your organization, visit www.BookingProtect.com My guest is Alan Gefland from Fair Ticket Solut...

Episode 50: Terrin Waack

February 25, 2019 18:24 - 36 minutes - 33.9 MB

Today's episode is brought to you by Booking Protect: The Global Leaders In Refund Protection.  Any Listing!  Any Sector!  Anywhere! Booking Protect has you covered with the world's most comprehensive refund protection product.  To find out how you and your organization can partner with Booking Protect to offer your guests more peace of mind in their purchases, a more customized and better buying experience; and, how you can create a new stream of revenue for your organization, vis...

Episode 49: Kirk Bentley

February 14, 2019 19:24 - 1 hour - 56.3 MB

Episode 49 is brought to you by Booking Protect: the global leaders in refund protection.  Any Listing! Any Sector! Any where! Booking Protect has you covered with the #1 Trustpilot rated refund protection product.  To find out how you can work with Booking Protect visit them at www.bookingprotect.com My guest today is Kirk Bentley from Wordfly. We're buddies with Seattle in common.  I wanted to have Kirk to talk about email marketing.  As anyone that has followed my work for a...

Episode 48: Caroline Gibbs

February 12, 2019 18:58 - 46 minutes - 42.8 MB

Today's episode is brought to you by Booking Protect: the global leader's in refund protection.  Any Listing! Any Sector! Any Where!  Booking Protect has you covered with the world's most comprehensive refund protection product.  To find out how you and your organization can offer you customers a better buying experience, more peace of mind, and you can create a new stream of revenue for your organization, visit www.bookingprotect.com. Today's guest is Caroline Gibbs. She is the ...

Episode 47: Jason Maglantay

February 06, 2019 16:12 - 1 hour - 57.2 MB

Today's episode is brought to you by Booking Protect: The Global Leader in Refund Protection.  Find out how you can offer your customers a better buying experience, more peace of mind, and you can create a new revenue stream by visiting www.bookingprotect.com My guest today is Jason Maglantay from the Canadian Football League.  This is a really great talk. We cover so much ground between strategy, building trust, sharing best practices across markets, building a fan base, and on and on...

Episode 46: Nick Begley

January 23, 2019 16:40 - 43 minutes - 39.4 MB

Today's episode is brought to you by Booking Protect, the global leaders in refund protection.  Any Listing! Any Sector! Anywhere!  Booking Protect has you covered with the world's most comprehensive refund protection product.  To find out how you can offer your customers more customization in their purchase, a better buying experience, and peace of mind for their buy; and, you can create a new revenue stream, go to www.bookingprotect.com We will be at INTIX. You can find us at Booth...

Episode 45: Martin Gammeltoft, Second Appearance

January 22, 2019 16:20 - 1 hour - 65.5 MB

Today's episode is brought to you by my friends at Booking Protect, the global leaders in refund protection.  Any listing! Any Sector! Anywhere! Booking Protect has you covered with the world's most comprehensive refund protection product. To find out how you and your organization can work with Booking Protect to offer your guest a better buying experience, more peace of mind in their purchases, and you can create a new revenue stream for your organization, visit them at www.BookingProte...

Episode 44: Danny Kambel

January 16, 2019 16:15 - 45 minutes - 42 MB

Today's episode is brought to you by Booking Protect. The global leader in refund protection.  Any listing! Any sector! Anywhere!  Booking Protect has you covered with the most comprehensive refund protection product.  If you are going to be at INTIX in Dallas, make sure you check us out. Send me an email at [email protected] with the subject line "INTIX" and we will get together for coffee or a drink.  My guest today is Danny Kambel from Pacific University.  I wanted to have ...

Episode 43: Michael Hughes

January 09, 2019 19:01 - 40 minutes - 37.2 MB

This episode is brought to you by Booking Protect: The Global Leader in Refund Protection.  Any Listing!  Any Sector!  Anywhere!  Booking Protect has you covered with the world's most comprehensive refund protection product.  To find out how you can offer your guests a better buying experience, better peace of mind, and you can create a new revenue stream, visit www.bookingprotect.com.  My guest today is Michael Hughes from Audience View.  Michael came on to talk about best pra...

Episode 43: Corey Gibbs Part 2

December 25, 2018 03:52 - 46 minutes - 43 MB

This episode is brought to you by Booking Protect, the global leaders in refund protection.  Any listing! Any sector! Any where!  Booking Protect has you covered with the world's most comprehensive refund protection product.  To find out how you can offer your guests a better buying experience, more peace of mind in their purchase, and how you and your organization can create a new revenue stream, visit www.bookingprotect.com. My guest today is a repeat guest, Corey Gibbs from Ticket...

Episode 42: Chris Asa

December 13, 2018 16:30 - 56 minutes - 51.9 MB

Today's episode is brought to you by Booking Protect: The Global Leaders in Refund Protection.  Any listing, any sector, anywhere Booking Protect has you covered with the world's most comprehensive refund protection product.  To find out how you can give your guest's better peace of mind in their purchase, offer them a better buying experience, and create a new stream of revenue for your organization visit www.bookingprotect.com My guest is Chris Asa from Cal Poly Pomona.  Chris is a...

Episode 41: Matt Dewire

December 10, 2018 19:12 - 53 minutes - 48.8 MB

Today's episode is brought to you by Booking Protect: The Global Leaders in Refund Protection.  Any booking! Any sector! Anywhere!  Booking Protect has you covered with the industry's most advanced refund protection plan, award-winning customer service, and a digital customer service platform that allows your customers to receive service like they demand it.  To find out more visit www.bookingprotect.com  Today's guest is Matt Dewire. Matt is one of the people that helped me te...

Episode 40: Maureen Andersen

November 20, 2018 16:24 - 52 minutes - 47.8 MB

This episode is brought to you by Booking Protect: The Global Leader In Refund Protection.  Any booking! Any sector! Any where!  Booking Protect has you covered.  To find out why some of the biggest names in the world work with Booking Protect, visit them at www.bookingprotect.com My guest today is Maureen Andersen from INTIX.  Maureen came on the podcast to discuss all things ticketing and we covered a great deal including her advocacy for the profession, the magic of the live exp...

Episode 39: Sam Sherman

November 05, 2018 20:34 - 52 minutes - 47.8 MB

Today's episode is brought to you by Booking Protect. The global leader in refund protection.  Any booking! Any sector! Anywhere!  Booking Protect has you covered.  With the world's most comprehensive refund protection, Booking Protect offers your guests better peace of mind in their purchase, a better buying experience, and allows you to create a new stream of revenue for your organization.  To find out more, visit www.bookingprotect.com  My guest is Sam Sherman, CEO of Broker Gen...

Episode 38: Eric Fuller Part 2

November 02, 2018 17:49 - 56 minutes - 25.7 MB

Today's episode is brought to you by Booking Protect, the global leader in refund protection.  Booking Protect offers your guests the most comprehensive refund protection of any refund provider anywhere in the world.  To find out how you can offer your guests a better buying experience, more peace of mind in their purchases, and how you can create a new stream of revenue for your organization, visit www.bookingprotect.com. Today, Eric Fuller returns to the podcast.  We talk about all...

Episode 37: Susan Shaw

October 31, 2018 17:10 - 59 minutes - 54.2 MB

] Today's episode is brought to you by Booking Protect. The global leader in refund protection.  Booking Protect lets you offer your guests a better buying experience, greater peace of mind in their purchases, and creates a brand new revenue stream for your organization. To find out how you can offer your guests the number 1 Trustpilot rated refund provider visit www.bookingprotect.com Today's guest is Susan Shaw from the University of Mobile.  This is a pretty wide-ranging convers...

Episode 36: Joe Rixon

October 16, 2018 14:25 - 42 minutes - 38.7 MB

This episode is brought to you by Booking Protect. The global leaders in refund protection.  Any booking! Any sector! Anywhere! Booking Protect has you covered.  To find out how you and your organization can provide your customers a better buying experience, more peace of mind, and you can create a new revenue stream for your organization, visit www.bookingprotect.com My guest today is Joe Rixon, Assistant AD of Tickets at Seton Hall.  I wanted to have Joe on to talk about his experie...

Episode 35: Corey Leff

October 09, 2018 16:04 - 48 minutes - 44 MB

Today's episode is brought to you by Booking Protect the global leader in refund protection.  Any booking! Any sector! Anywhere!  Booking Protect has you covered. To find out how your organization can offer your guests a better buying experience and greater peace of mind along with creating a new revenue stream for your organization, visit www.bookingprotect.com.  Today's guest is Corey Leff.  He is the man behind the John Wall Street newsletter.  I really enjoyed our convers...

Episode 33: Richard Howle

October 04, 2018 13:54 - 48 minutes - 44.7 MB

Today's episode is brought to you by Booking Protect. The global leader in refund protection. Find out how Booking Protect can help your organization deliver better service to your customers and how you can generate a new revenue stream for your organization by visiting www.bookingprotect.com  Today's guest is a good one: it is my buddy, Richard Howle, from The Ticket Factory in the UK.  I've wanted to have Richard on the podcast since the start because I feel like he is a real rock sta...

Episode 34: Bryan Ralston

October 03, 2018 17:01 - 40 minutes - 37.4 MB

This episode is brought to you by Booking Protect: the global leaders in refund protection.  Any Booking! Any Sector! Any Where!  Booking Protect has you covered.  To find out how Booking Protect can help you offer your guests a better buying experience, more peace of mind, and you can create a new revenue stream for your organization, visit www.BookingProtect.com I wanted to have Bryan on to talk about his experience in sports with the Cleveland Cavaliers, the Lake Erie Monsters, a...

Episode 32: Alicia Jessop

September 28, 2018 13:36 - 44 minutes - 40.7 MB

This episode is brought to you by Booking Protect: the global leader in refund protection.  Any Booking! Any Sector!  Any Where!  Booking Protect has you covered.  To find out how your organization can offer your guests a more personalized buying experience, world-class customer service, and you can create a new revenue stream for your organization visit www.bookingprotect.com   I think you will really love this episode.  Find Alicia on Twitter. Find her on LinkedIn.  Vi...

Episode 31: Kate Mroczkowski

September 20, 2018 15:40 - 52 minutes - 47.9 MB

The Business of Fun is brought to you by Booking Protect: the global leader in refund protection.  Any Booking! Any Sector! Any Where!  Booking Protect has you covered. To find out how partnering with Booking Protect can offer your guests more peace of mind in their purchase and how you can create a new stream of revenue for your organization, visit www.bookingprotect.com My guest today is Kate Mroczkowski. She is the Head of Strategy with Supercool, a design firm based in the Uni...

Episode 30: Scott Spencer

September 17, 2018 20:43 - 40 minutes - 37.4 MB

Today's episode is brought to you by www.bookingprotect.com. Any booking! Any sector! Any where!  Booking Protect has you covered. Find out how you can offer your customers a better buying experience, more peace of mind, and how you can earn a new stream of revenue for your organization talk with Booking Protect.  My guest today is Scott Spencer. Scott is the CEO of Suite Experience Group.  I wanted to have Scott on to talk about changes in the tax law and how that is going to i...

Episode 29: Ian Taylor

September 11, 2018 17:07 - 47 minutes - 43.1 MB

Episode 29 of the Business of Fun is brought to you by Booking Protect, the global leader in refund protection.  Any Booking! Any Sector! Any Where! Booking Protect has you covered. To find out how you can offer your customers better service, more peace of mind, and create a new revenue stream for your organization, visit www.bookingprotect.com My guest is Ian Taylor.  Ian is Head of Ticketing and Data Management with bigdog.  We got into a pretty deep conversation about all k...

Episode 28: Ben Monat

September 07, 2018 17:33 - 18 minutes - 8.22 MB

Today's episode is brought to you by Booking Protect, the global leader in refund protection. Any Booking! Any Sector! Anywhere! Booking Protect has you covered. Find out how your organization can offer your customers a better buying experience and how you can create a new revenue stream for your organization by visiting www.bookingprotect.com  My guest today is Ben Monat. Ben is a longtime subscriber to "The Business of Value" newsletter and we had been going back and forth about the diff...

Episode 27: Jeff Pearlman

September 06, 2018 16:20 - 40 minutes - 37.4 MB

Today's podcast is brought to you by Booking Protect: Any Booking! Any Sector! Any Where! Booking Protect has you covered. To find out how partnering with Booking Protect can offer your guests more peace of mind, a better buying experience, and can gain your organization a new revenue stream, visit www.bookingprotect.com   Today's guest is a little different in that he isn't involved in the day to day business of live entertainment, but he has a great book out called Football For A Buck...

Episode 26: Windy Dees

September 04, 2018 14:13 - 1 hour - 55.7 MB

Today's episode is brought to you by Booking Protect, the global leader in refund protection.  You can find out how offering refund protection creates peace of mind, a better buying experience, and offers you the opportunity to create a new revenue stream for your organization by visiting www.bookingprotect.com  Today's guest is my good buddy, Windy Dees!  Windy is a professor at the University of Miami in their sports business department. Windy's focus is on marketing and sponsorship...

Episode 25: Peter Shankman

August 31, 2018 03:57 - 40 minutes - 37.4 MB

Today's episode is brought to you by Booking Protect.  If you offer your guests tickets or live experiences, you should be offering them refund protection. Refund protection gives your guests peace of mind, a better buying experience, and offer you a new stream of revenue.  Find out more by visiting www.bookingprotect.com Today's guest is someone that I've known for years and he was the first customer I had when I started out on my business owner adventure, Peter Shankman.  Peter is...

Episode 24: Jesse Cole

August 28, 2018 15:49 - 41 minutes - 37.9 MB

This episode is brought to you by the people at Booking Protect. The worldwide leader in refund protection.  If you offer your guests tickets, experiences, or other forms of live entertainment, you should find out how Booking Protect can help you offer your guests a better buying experience, increased peace of mind, and how a partnership can offer you a new revenue stream.  Find out more by visiting www.bookingprotect.com Today's guest is Jesse Cole.  He's the founder of Fans First En...

Episode 23: Chris Grosse

August 23, 2018 16:22 - 40 minutes - 37.4 MB

This episode is brought to you by Booking Protect, the global leader in refund protection.  If you are offering your customers live event ticketing, you should reach out and find out how you can give your customers' greater peace of mind, an improved buying experience, and create a new revenue stream for your organization.  Find out more by visiting www.bookingprotect.com Today's guest is Chris Grosse from Georgetown University.  This was a fun one because Chris is one of the most i...

Episode 22: Me & Brett Zalaski!

August 21, 2018 16:19 - 58 minutes - 53.4 MB

This episode is brought to you by my friends at Booking Protect. Booking Protect is the global leader in refund protection. Visit www.bookingprotect.com and find out how offering refund protection can provide your guests peace of mind, improve their buying experience, and offer your venue a new stream of revenue.  Today's guest is me! And, my friend, Brett Zalaski.  This is an experiment in podcasting...which means, it might not work. But I have been talking with Brett about doing a seri...

Episode 21: Mike Guiffre

August 20, 2018 15:17 - 1 hour - 59.5 MB

This episode is brought to you by Booking Protect, the global leader in refund protection. Visit www.bookingprotect.com to find out how you can offer your fans more peace of mind in their ticket buying, how offering refund protection improves the customer experience, and how partnering with Booking Protect can give your organization a new line of revenue.  Today's episode is one I think you will love and likely one that many of you have been waiting on because I am talking with Mike Guiff...

Episode 20: Eric Fuller--The Business of Fun

August 10, 2018 19:42 - 1 hour - 60.6 MB

Today's episode is brought to you by Booking Protect. The global leader in refund protection.  Find out how to offer your guests peace of mind and a better buying experience while also creating a new revenue stream for your venue by visiting them at www.bookingprotect.com Today's guest is Eric Fuller. Eric is the CEO of Yo Seats.  I wanted to have Eric on because he has been a vocal opponent of Ticketmaster to the point that he has filed a lawsuit against them alleging that they used ...

Episode 19: Adam White--The Business of Fun

August 08, 2018 16:19 - 51 minutes - 47.6 MB

This episode is brought to you by Booking Protect, the global leader in refund protection. If you sell tickets and you aren't offering your guests the opportunity to purchase refund protection for their tickets, you are missing out on an opportunity to improve their customer experience, provide them security, and grow your organization's revenue. Find out more by visiting www.bookingprotect.com or set up a consultation by emailing Cat Spencer at [email protected] Today's epis...

Episode 18: Business of Fun--Stephen Lee

July 27, 2018 00:32 - 44 minutes - 40.9 MB

This episode is brought to you by Booking Protect, the global leader in refund protection. Find out how your organization can offer your customers peace of mind and you can gain a brand new revenue stream by visiting www.bookingprotect.com  Today's guest is Stephen Lee. Steve is the Chairman of the Fair Ticketing Alliance. They are an organization based in the United Kingdom that is focused on bringing the secondary market out of the shadows and advocating for a more responsible and relev...

Episode 17: Dan Meagher

July 25, 2018 23:03 - 40 minutes - 37.4 MB

This podcast is brought to you in part by Booking Protect. They are the global leaders in refund protection. Find out more at www.bookingprotect.com   Today's guest is Dan Meagher. He's Director of Audience Development & Digital Strategy at the Diablo Ballet outside of San Francisco.  We had a great conversation about arts marketing and the need for more humanity in the performing arts business. Dan shares some of the secrets that helped him and his team reconnect with old ticket buye...

Episode 16, The Business of Fun: Laura Fragoso

July 17, 2018 19:35 - 34 minutes - 31.6 MB

Today's episode is brought to you by Booking Protect, the global leaders in refund protection. You can find out more about them at www.bookingprotect.com Today's guest is Laura Fragoso. She is the Senior VP of Marketing with the Round Rock Express, a minor league baseball team near Austin, Texas.  We had a really great conversation that took a turn I wasn't expecting as we go really deep into digital marketing including how the Express measure their campaigns, how they deal with consist...

Episode 15, The Business of Fun: Michael Johnstone

July 11, 2018 17:04 - 32 minutes - 29.8 MB

Today's guest is Michael Johnstone. He's Head of Commercial with Walco Events in Australia.  We cover a lot of my favorite topics including growing a fan base, generating revenue, marketing, selling, and experience.  Michael talks about his experience growing rugby league in Australia and he goes heavily into the example of letting your fanbase do your marketing for you.  To find out more about Michael, check him out on LinkedIn. You can follow him on Twitter.  As always, visit me...

Episode 14, The Business of Fun: Amir Zonozi

July 06, 2018 17:34 - 46 minutes - 42.4 MB

This one was a lot of fun for me because I learned a lot.  Today's guest is Amir Zonozi. He is the Chief Strategy Officer with Zoomph.  Amir and Zoomph focus on data, which on its own sounds like the same hokum that you get when you say Big Data without quotations.  But it isn't.  In this conversation, we cover a whole lot of ground including GDPR, social authentication, marketing and selling tickets, sponsorships, clean data, dirty data, and a whole lot more.  You can follow Amir...

Episode 13, The Business of Fun: Isabella Balsimelli

July 03, 2018 23:11 - 33 minutes - 31.1 MB

Today's guest is Isabella Balsimelli. She is the COO of Ingresso Facil one of the leaders in ticketing in South America.  In this episode, we discuss experience, leading change, technology, the secondary market in Brazil, and a whole lot more.  You can find Isabella on LinkedIn.  As always, please visit my website www.davewakeman.com. Also, follow me on Twitter.  Want to email me with some ideas, questions, thoughts, or whatever? Send me a note: [email protected]  Finally, if...

Business of Fun, Episode 12: Michael Broughton

June 27, 2018 15:43 - 35 minutes - 32.8 MB

Today's guest is Michael Broughton. Micheal is Partner & Co-Founder in Sports Investment Partners. I wanted to have Michael on because I really enjoy following his LinkedIn videos and the way that he tackles sport through the lens of an investor. In this episode, we talk about the size of the industry, the challenges and opportunities that investors look for, platforms, competition, communities, data, and a lot more.  Find Michael on LinkedIn.  Follow Michael on Twitter. As always...

Business of Fun, Episode 11: Corey Gibbs

June 25, 2018 15:50 - 54 minutes - 50 MB

Today's episode is a good one! I'm talking with Corey Gibbs. He's the Executive Managing Director of Ticket Solutions.  Corey is my first guest from the secondary market and we get into a lot. We cover: * Pricing * Verified Fan * Customer service * Customer focus * Getting fans to come to the stadium * Adding value And, that's just the surface. I think you are really going to enjoy this one. It is long, but I think you'll learn a lot.  Find Corey on Twitter: @Imyourticke...

Episode 10, The Business of Fun: Kara Parkinson

June 21, 2018 15:47 - 31 minutes - 28.5 MB

This is a really cool episode today with Kara Parkinson, Senior Marketing Director with Audience View.  Kara doesn't have the traditional arts, sports, entertainment background...in fact, working at Audience View is her first job in the industry. Which blew open a door for me to talk with her about some things that are common and different. We also discuss how working in packaged goods has helped her as a marketer to the arts.  We also discuss some of my favorite ideas like goal setting...

The Business of Fun, Episode 9: Steven Dobesh

June 19, 2018 15:39 - 32 minutes - 14.7 MB

Today I welcome Steven Dobesh to 'The Business of Fun.' I wanted to have Steven on to talk about ticketing in the era of buzzword heavy Blockchain. We also talk about how you should differentiate Bitcoin from Blockchain and where the confusion lies. We talk a lot about innovation, but, maybe, most importantly, we talk about how nothing will change in any business if the value proposition doesn't change. Which is a core belief and focus of my work.  You can find Steven at www.trueticke...

Business of Fun, Episode 8--Cat Spencer

June 18, 2018 14:04 - 32 minutes - 30.1 MB

My guest on episode 8 is Cat Spencer... Cat is the VP of Business Development with Booking Protect. I've been friends with Cat and her business partner, Simon, for several years now and one of the most impressive things I have seen is how well they manage to build and maintain relationships with their clients remotely.  As someone that does so much work remotely, I wanted to see if I could uncover some of their secret sauce.  Another thing that I wanted to find out is about their cu...

Business of Fun: Episode 7--Ken Troupe

June 14, 2018 15:39 - 40 minutes - 37.4 MB

My guest on Episode 7 is Ken Troupe. Ken is the Senior Director of Business Development with 4Front.  He is also the creator and host of the Twitter chat: #social4tixsales We have a long and wide-ranging conversation about selling tickets, building fans and customers, leadership, value, and a whole lot more.  *** I've been receiving a lot of feedback about the podcast and thank you... You can always email me [email protected] with your ideas and questions.  A few of the thi...

The Business of Fun: Lauren Teague

June 07, 2018 15:19 - 42 minutes - 58.4 MB

Today's guest is Lauren Teague... Lauren Teague is a digital strategist who puts social back into social media. She has worked with a range of media startups, non profits, professional sports leagues, teams, and athletes. She held the first social media position at the PGA TOUR and spent seven seasons covering live golf in social media. Now she’s part of Convince & Convert consulting, a respected group of advisors led by Jay Baer who help the world’s most interesting brands improve their s...

The Business of Fun--Johannes Wohlert

June 06, 2018 14:32 - 29 minutes - 40.5 MB

My guest today is Johannes Wohlert.  He is in charge of marketing for the Swedish Basketball Association.  I wanted to have Johannes on to discuss growing a sport from the grassroots level, fighting the discounting mindset, and using social media to build a fan base.  You can follow Johannes on Twitter.  You can connect with him on LinkedIn.  To learn more about the Swedish Basketball Association, visit their website. 

Guests

David Brickley
1 Episode
Jesse Cole
1 Episode

Twitter Mentions

@davidwakeman 7 Episodes
@dave_wakeman 2 Episodes
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