Dave Wakeman's The Business of Fun Podcast
204 episodes - English - Latest episode: 26 days ago - ★★★★★ - 11 ratingsWhen you work in entertainment, you are in the business of fun. This podcast will focus on the challenges and opportunities associated with helping your customers create memories and special moments. We will talk about sports, theatre, performing arts, and other forms of entertainment, highlighting the best ideas in marketing live experiences, creating long-term customers, and growing revenues.
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Episodes
Lauren Teague talks about 'second fan fashion'
May 28, 2024 16:57 - 39 minutes - 17.9 MBLauren Teague returns! Lauren is the CEO of FanWgn. She has created an idea that is called "Second Fan Fashion" and it is very cool. FanWgn ties together a few of Lauren's favorite things: Sports Fashion Tech Sustainability In this episode, we talk about Lauren's career path and how she went from an employee to a sole business to a founder. We hit on the importance of strategy. Se talk about fandom, entrepreneurial spirit, and the environmental challenges of fashion. Laur...
Chris Pantani teaches us that brand activations still matter
May 21, 2024 16:37 - 36 minutes - 16.8 MBMy guest today is Chris Pantani. Chris is the GM of the NY Mavericks of the Professional Bull Riders. We talk about bull riding and why there is now a professional bull riding team representing New York City. I find out that there is a long history of professional bull riding in NYC. We also talk about the makeup of bullriding, the history of the sport, and the ambition going forward. Chris shares how his experience at Goodyear has helped him be in a good position to lead a te...
Let's celebrate the 200th episode of 'The Business of Fun'
May 15, 2024 13:20 - 41 minutes - 19.2 MBToday is the 200th episode of 'The Business of Fun' podcast! You didn't think I would not have something special prepared, did you? I will share some lessons learned and some things I'm thinking about and paying attention to. You can come work with me in NYC on September 4th, 2024...I've recreated 'Fans For Life' for the current world we live in. Find out what I'm up to by visiting my website at www.DaveWakeman.com Please, share the podcast and review it. These things help. T...
Solene Jimenez teaches us about the culture of sales in the arts...
April 16, 2024 17:58 - 50 minutes - 23 MBMy guest today is Solene Jimenez. She is Head of International Development for arenametrix. www.arenametrix.com This is Solene's first podcast appearance and we had a good time. Of course, she didn't tell me it was her first podcast until we'd finished recording. I like to make the first podcast appearance fun and easy for folks. We talked about culture especially from Solene's unique experience of being from France living abroad, working for a French company, returning to France, ...
Alasdair Crawley says sports business is at a crossroads...
March 13, 2024 18:23 - 1 hour - 29.9 MBI have a good conversation for you today with Alasdair Crawley from FanBase. We had a great time talking about sports business including: Why sports business is at a crossroads. The challenge of getting the basics right. Data v. research Balancing the short term and long term in fanbase building. The power of experience... And, much more. I'm going to be on tour this year... On sales will be available on my website in a few days, but you are a listener of the podcast so I...
Dr. Bijoy John Teaches Us About Our Superpower: SLEEP!
March 06, 2024 15:47 - 57 minutes - 26.3 MBI haven't always been a champion sleeper. Like a lot of my friends, I haven't always had a regular bedtime due to work, school, social life, whatever. In college, at the University of Alabama, I couldn't be torn from the things going on in my dorm. I was so excited to see everything...I didn't want to miss a thing. Later on, I was working 3 or more jobs to pay for school including working nights at several nightclubs. During those years, I'd catch sleep whenever I could. Inclu...
Brian Hess doesn't put much validity in the numbers of the proposed new Northern VA arena.
February 20, 2024 18:02 - 48 minutes - 44.7 MBToday's episode is personal because it is about the proposed arena in Northern VA. My guest is Brian Hess from I Street Advisors. Like me, Brian lives in the area. We discuss the arena at length: The nature of the market and where attendance comes from. Public subsidies. The 50/50 bet at the heart of the deal. Whether or not the District's offer to Monumental makes sense. Traffic. More! Do me a favor, I want you to be a bigger part of the podcast this year: Send me...
Jeffrey Shaw teaches me how selling eggs explains positioning...
January 30, 2024 07:45 - 53 minutes - 48.6 MBJeffrey Shaw, author of The Self-Employed Life, teaches me some great lessons about positioning, strategy, marketing, branding, and sales. Listen and find out how selling eggs explains all of this. I'm hosting a FREE strategy webinar on 31 January 2024 at 11 AM Eastern called 'Beyond Boom and Bust'. Join the 'Talking Tickets' Slack Channel. Send me your questions about driving attendance in 2024. I'm going to use a few in an upcoming episode of 'The Business of Fun'. We want to ...
I teach you how to plan for 2024
January 29, 2024 19:08 - 16 minutes - 14.9 MBThis is a me episode with a recording of my 'First Wednesday with Dave' session from December where we talk about planning for 2024. I'm hosting a FREE strategy webinar on 31 January 2024 at 11 AM Eastern called 'Beyond Boom and Bust'. Join the 'Talking Tickets' Slack Channel. Send me your questions about driving attendance in 2024. I'm going to use a few in an upcoming episode of 'The Business of Fun'. We want to get you into the podcast a lot more this year. I'm planning a new...
What Do Brokers Really Want to See When a Ticket Goes On Sale?
December 18, 2023 18:41 - 55 minutes - 50.4 MB"What do scalpers really like to see when a ticket goes on-sale?" That question popped up in my inbox about a week ago. It got me thinking about the questions that people ask me when they want to know how to "stop" the secondary market or whether or not to work with the secondary market. So, I had Martin Haigh from Total Tickets come on to discuss this topic since he's just put together a special report on the secondary market. Martin and I try to come at this topic from a neutral po...
Have You Ever Worried That Your Website or Experience Isn't Accessible Enough?
September 21, 2023 17:53 - 40 minutes - 37.2 MBMy guest today, Caspian Turner, helps me answer that question and shows us how you can take some easy steps to solve the problem for yourself. I want you to be more a part of 'The Business of Fun'. What does that mean? Send me your questions about strategy: Is there an issue you are constantly struggling with? Is there something going on in your business that you don't think people are paying enough attention to? Do you feel like your organization is in danger of failing becau...
The TiqAssist guys teach us about how understanding fans' pain can lead to opportunity!
April 19, 2023 16:13 - 40 minutes - 37.4 MBI've got the TiqAssist guys on today. Chris Babu and Jamie Zimmerman. www.tiqassist.com We got into a bunch of stuff like: How feeling pain as STHs led them to start TiqAssist. Jumping careers to get into sports. The "strain" of resale for season ticket holders. The cash offer that TiqAssist makes to help make people have a bit more "peace of mind" Let me know what you think: [email protected] Visit my website at www.DaveWakeman.com Talking Tickets: https://talkingt...
Drew McManus says "one size fits none" is a bad idea...
March 20, 2023 11:37 - 41 minutes - 38.3 MBMy guest today is Drew McManus from UpStage CRM: www.upstagecrm.io We had a great time catching up in Seattle at INTIX and now we've gone and done a podcast! We hit on a lot of topics like what led Drew to start UpStage. I put Drew on the spot and make him define "one size fits none". We discuss where he gets his ideas from. Why focusing on the minimum amount of functionality is magic. And, a lot more. Hook up with my friends at Cover Genius in Birmingham for the Ticketing ...
Brain Bump will make you smarter...
March 13, 2023 10:30 - 35 minutes - 32.4 MBI have Mark Herschberg back today to talk about his new app, Brain Bump. This is a really cool tool that lets you bring learning with you wherever you are. I've been taking part in the launch and it enables me to provide bite sized nuggets and insights to you so that you can access the ideas that you want to use when you need them. Check out my friends at Cover Genius: www.covergenius.com Pay special attention to the CFAR (Cancel For Any Reason) product. As we get more data, we are f...
Paul Bailey teaches me how to make Brand Purpose meaningful and not BS...
March 09, 2023 05:14 - 58 minutes - 53.5 MBI'm talking with Paul Bailey from Halo in Bristol, UK today. We are discussing brand and this is a great one because we set out to hit on a few really important topics: Research Brand Purpose Top of Funnel Activity Paul was kind enough to come on to be the first guest to talk about brand exclusively so that I would have some conversations that I directed to include as resources for my upcoming applied brand management class for executive MBAs. We hit on the 95/5 rule that comes o...
Christy Grantham goes to INTIX because it is an answer to burnout...
March 07, 2023 19:05 - 10 minutes - 9.57 MBMy final conversation from the floor of INTIX at the Booking Protect booth. This time I catch up with friend of the podcast, Christy Grantham. We talk about why she goes to INTIX. Christy talks about how INTIX helps her learn about new tech, new ideas, and avoid burnout. One of the important things Christy learned was around the shift from "no refunds, no exchanges". She also highlights the importance of meeting the customer where they are. Giving people more options gives you a...
Casey Thomas calls me a snazzy dresser!
February 15, 2023 19:13 - 7 minutes - 6.94 MBHere's another conversation live from the Cover Genius booth at INTIX 2023 in Seattle with Casey Thomas of AudienceView. We talk about what Casey likes about INTIX. We hit on things she's learned. And, why we are snazzy dressers. Check out AudienceView at www.audienceview.com Hook up with my friends at Cover Genius and find out how they've helped folks like AudienceView and the Playhouse Theatre deliver a better customer journey. And, you can find out why 48% of people taking up ref...
Angela Higgins live from the Cover Genius booth at INTIX 2023
February 08, 2023 01:41 - 8 minutes - 7.51 MBI did some quick podcast conversations at INTIX that I loosely called, "8 minutes at INTIX" from the Cover Genius booth. This first one is with Angela Higgins. Along with Jo Michel, Angela does the Ticketing Professionals Conference of Australia. The conference is in October this year. Check out my friends at Cover Genius: www.CoverGenius.com We did a really interesting panel at INTIX with Jo-Ann from AudienceView, Kelley from Playhouse Theatre, and Joe from Cover Genius that focus...
Chris Furnell teaches us how we can make change stick in our organizations.
January 19, 2023 18:36 - 1 hour - 63.9 MBREPOST WITH REPAIRED FILE Totally new idea this week. Chris Furnell offered up the idea of a conversation centered entirely on the process of change and making change stick in our organizations. I jumped at the chance because I've been talking with y'all about change for years. So we dug in deep on change. We cover things like: Dealing with constant change. Leaders wanting to shorten the distance between ideas and results. Why you can't "tell" someone into changing. ...
People are 25% more likely to go to a movie in 2023...that and more on the 2023 Numbers to Know Webinar Replay
December 30, 2022 10:00 - 1 hour - 68.1 MBI'm my own guest today with an audio version of my "2023 Numbers to Know" webinar. This is something I started during the lockdown year of 2020 and I'm back with a lot of intersting stuff like: What the 60% projected drop in GDP means for Australia. And, how this will help you look at numbers. 1 and what Return to Work policies have really looked like. 63% of Americans want to take a vacation in the next 6 months. What does that really mean? Are there more gamers under 18 or over...
Bruce McTague tells us about the future of business and why exploration isn't a good business model.
December 28, 2022 17:45 - 1 hour - 59.4 MBMy guest today is Bruce McTague. Bruce is a first in two ways for the podcast: A think tank person A futurist This opens up the door to a really new type of conversation for listeners. We discuss things like: Adding value Lack of innovation in the economy Why large companies can have similar challenges Cruise lines and "butts in berths" "us v. them" narratives And, a whole lot more. Get my weekly newsletters: https://talkingtickets.substack.com https://businessofva...
Dave Harland teaches us how to use humor in our marketing...
December 14, 2022 05:14 - 53 minutes - 48.9 MBMy guest today is Dave Harland...the Wordman himself. Get his excellent newsletter: The Word! This is an excellent conversation about things like: Dave's Uncle Tony, Gary V, and Simon Sinek and what all three of them have in common. Why being a trained journalist helps Dave be a better copywriter. How to not take yourself seriously as a marketer. What a perfect email might look like... And, more. Check out my website at www.DaveWakeman.com Get the 'Talking Tickets' newsle...
Eduardo Lebre explains why Coldplay's touring habits matter...
December 08, 2022 16:51 - 41 minutes - 37.7 MBMy guest today is Eduardo Lebre from Circular Unity. www.circularunity.com We discuss sustainability in the live entertainment business. Eduardo teaches us about things like: Why Coldplay's touring habits are so important to a sustainable touring business. How likely ticket buyers are to pay for more sustainable events. Why you need to consider things like travel in the environmental impact of your event. Check out my website: www.DaveWakeman.com Join me for my annual Numbers...
Sheryl Lynn teaches me about the "Chair of Joy"...
November 30, 2022 01:54 - 26 minutes - 23.9 MBA little different episode today, but Sheryl Lynn from Joyley comes on and teaches me a mindfulness technique that might be useful to y'all during the holiday season. Her take on mindfulness is called "The Chair of Joy". We discuss mental health, mindfulness, negativity, and getting your mind right. Check out my friends at Booking Protect at INTIX in Seattle in January. Booking Protect is now a Cover Genius company. Since the lockdowns have finished we've seen incredible growth in t...
Simon Severino teaches us planning for 2023
November 15, 2022 15:54 - 46 minutes - 42.8 MBMy buddy, Simon Severino, is back! We wanted to discuss planning for 2023. We also talk about his new book, Strategy Sprints. Simon gives away some valuable resources...and more. Visit my website: www.davewakeman.com Get the 'Talking Tickets' newsletter at http://talkingtickets.substack.com New stuff for 2023 on the way. Visit my friends at Booking Protect. www.bookingprotect.com They had a great time connecting with people at the Ticketing Professionals Conference last week. ...
Why #BreakUpTicketmaster Now?
November 03, 2022 14:29 - 46 minutes - 42.9 MBMy guests today are: Morgan Harper and Krista Brown from American Economic Liberties Project. I wanted to have them come on and talk about the campaign that they are working on around monopoly power. As we discuss on the podcast, monopoly power isn't unique to tickets, but it is an area where people can see and feel the impact with little education needed. Going through this, we talk about why being a big business isn't bad. We talk about what anticompetitive behavior looks like in a...
Simon Weber talks about how your fans don't wear a Ticketmaster jersey.
October 18, 2022 14:31 - 53 minutes - 48.9 MBMy guest today is Simon Weber, Co-Founder of Vivenu! We had a great talk. It was really nice to get to know Simon. We covered: The importance of controlling your brand. Data. The power of market research. I pushed back on Simon's talk of Vivenu being "product oriented" because the amount of research they did into developing the product says that they are market focused. www.vivenu.com Check out my friends at Booking Protect. Hayley and Joe will be at the Ticketing Professi...
Bill Guertin: every bad sports sales hire costs a team $125,000!
September 13, 2022 07:00 - 48 minutes - 44.8 MBMy guest today is the 800 pound guerilla, Bill Guertin! I should have asked why it isn't the thousand pound gorilla!? Save that one for the second conversation! I'm surprised that I haven't had Bill on before this, but the conversation we had is worth the wait. We discuss the costs of bad sales hires. We talk about how successful the ISBI has been developing sales leaders. We cover a lot of territory on sales training, market research, and leadership. This is a top notch episo...
Scott Goodacre: Marketing a Football Club!
September 08, 2022 14:41 - 38 minutes - 35.7 MBMy guest today is Scott Goodacre. Scott runs a website www.theonlinerule.com that focuses on marekting football clubs. We had a great chat about brands, marketing, and football. We cover why red should be everywhere when Man U does anything. Why the Spurs cockerel matters and a lot more. Check out my 'Talking Tickets' newsletter at http://talkingtickets.substack.com Visit my site at www.davewakeman.com Connect with me on social media: Twitter: https://twitter.com/dave_wak...
Aren Murray teaches us about technology and being customer focused.
August 29, 2022 20:06 - 54 minutes - 50.3 MBMy guest today is Aren Murray from Tix Ticketing. We chat about new technologies, the pandemic, and being customer focused. Aren shares her experiences with INTIX. We discuss what matters about a cloud based ticketing solution. Aren gives me some examples of how ticketing can be fun and intuitive for the folks that work in box offices and a lot more. Check out my friends at Booking Protect. www.bookingprotect.com Visit my website: www.davewakeman.com Fill in that pop-up and get ...
Matt Zarracina tells me what "rules based" ticketing is...
August 10, 2022 13:47 - 51 minutes - 23.7 MBMy guest today is Matt Zarracina from True Tickets. We talk about the Spurs, obviously. We also hit on True Tickets' announcement of their new offering around "Rules Based Ticketing". Matt shares with us his ideas about NFTs and Blockchain in ticketing and offers up a slightly different take than we typically hear when discussing this topic. We discuss brand impact, the secondary market, relationship building, the volume of tickets moved through the True Tickets platform, and a lot ...
Martin Gammeltoft: 5 timer!
July 19, 2022 17:51 - 41 minutes - 19.1 MBToday, my guest is Martin Gammeltoft from Activity Stream. We talk about Activity Stream's buying spree and mergers. We talk about technology, marketing, and a lot more. Visit my friends at Booking Protect and find out why refund protection is a valuable tool as businesses in entertainment continue to recover. www.bookingprotect.com Check out my weekly ticket newsletter at http://talkingtickets.substack.com
Brett Goldberg tells us how behavior has changed during COVID
May 31, 2022 18:14 - 46 minutes - 21.3 MBMy guest today is Brett Goldberg, Co-CEO of TickPick. On today's episode we find out the origin of TickPick's name. We also cover how he managed his business during the pandemic and why being lean helped them react effectively. We get into all-in pricing. We cover market fragmentation, market power, and how to win business. We also hit on NFTs, Blockchain, and spec selling. Check out my website and get 'Talking Tickets' my weekly newsletter at www.davewakeman.com Partner with ...
Amanda Lester says that you need to do your market research earlier.
May 24, 2022 16:31 - 58 minutes - 27 MBMy guest today is Amanda Lester. Amanda is a former performer and is now a marketer. This is a really great conversation around marketing research. We cover how to use market research to uncover actionable insights. We talk about pricing research. And, we cover the ideas that drive audience development. Visit my website: www.davewakeman.com Check out my friends at Booking Protect to help you offer your customers refund protection. Since we've seen ticket sales re-open, we have seen u...
Paul Williamson teaches us what tickets and startups have in common.
May 11, 2022 16:53 - 1 hour - 28.5 MBThis was a great conversation with Paul Williamson from Two Circles. Paul mentioned to me recently that every project he works on has the feel of a startup and we explore that idea. Along the way, Paul teaches us how to think through complex projects. He talks about market research, using pricing to create opportunities, and how to balance attendance and revenue. Check out my newsletter at http://talkingtickets.substack.com Look at the work being done by Booking Protect. Refund pro...
Asher Weiss teaches us that Blockchain tickets can unlock our data
May 03, 2022 17:35 - 56 minutes - 25.8 MBMy guest today is Asher Weiss from Tixologi. Asher is my first guest in a series of episodes I'm going to do around recovery from the pandemic. His company is involved in blockchain ticketing, but Asher realizes that the blockchain is a door to a bigger world, not just an end in itself. So we discuss data, revenue, marketing, and recovery. Get my weekly newsletter on tickets at http://talkingtickets.substack.com Check out my friends at Booking Protect because refund protection...
7 Ways To Set Better Prices! Learn for FREE!
April 21, 2022 17:45 - 1 hour - 31 MBThis is a broadcast of the audio of a free webinar I did to test out some new technology and some new learnings. The technology was a bit problematic, so I wanted to get the audio out ASAP. We cover discounts, price wars, premium pricing, and a lot more. Check out my friends at Booking Protect. We are working to turn the podcast feed into 'The Road to Recovery' in May to help y'all find new ideas to sell more, generate revenue, and recover from the pandemic. Find them at www.boo...
Simon Severino returns and teaches us about strategy and long-term planning
March 02, 2022 18:59 - 42 minutes - 19.4 MBI've brought back Simon Severino to the podcast. His new book, Strategy Sprints, is available on Amazon. www.strategysprints.com We talk about strategy, marketing, revenue generation, saving your money, and a lot more. I'll be at TPC in Birmingham, UK from 16-18 March. If you've never been, this is probably my favorite conference in the world. The TPC team has done a great job creating a really valuable experience to welcome folks back to with more parties, more content, great ke...
Dave teaches a class and talks strategy, brands, marketing, and pricing!
February 24, 2022 18:00 - 1 hour - 69.6 MBI'm my own guest today when I give a guest lecture to Ken Troupe's sports management class at SMU. We hit on all the core Dave topics including strategy, branding, marketing, tactics, and the big dog, pricing. I'll be at the Ticketing Professionals Conference in Birmingham, UK on 16-18 March. Andrew Thomas tells me that this is going to be the biggest event yet with 500+ people. The trade floor is sold out. And, the presentations are filled with more value than I've ever seen at a ticketi...
MK Lever Wrote a Novel. And, We Talk NIL!
February 16, 2022 19:08 - 51 minutes - 47.1 MBMy guest today is MK Lever. We had a great conversation about her new novel, Surviving the Second Tier. This is a book that she began because the statistics around the challenges of being a college athlete weren't havin the impact that she wanted. In this chat, we hit on NIL, antitrust, Ed Ogeron, Covid, paternalism in college sports, and a lot more. You can get MK's book on Amazon. Hook up with the Booking Protect team in Birmingham at the Ticketing Professionals Conference in Ma...
Ruth Hartt teaches me to use the "Jobs to Be Done" theory.
February 01, 2022 18:34 - 52 minutes - 48.2 MBMy guest today is Ruth Hartt. Ruth shares some really great arts marketing lessons on LinkedIn and on Facebook. I'm planning the world's first pod-ference, a podcast based conference, for the world of tickets and entertainment focused on recovery strategy. I need your help. If you could spend a minute or two letting me know what you like about the pod, what you need from the pod-ference, and who you'd like to hear from...that'd help me a lot. Ruth is great. We talked about the decline o...
Hannah Grannemann teaches me about using your newfound reach!
January 25, 2022 16:44 - 1 hour - 64.9 MBMy guest today is Hannah Grannemann. She is a professor at UNC-Greensboro! We had a lot of fun talking about the opportunities that the pandemic has created for arts organization as many have found their reach become greater than ever before. We talked about the difference between product orientation and market orientation. Is hustle culture sense or nonsense? The reality that marketing is everything you do and a lot more. You can connect with Hannah on LinkedIn. Hook up wi...
Lydnsey Jackson tells me how to manage a huge event in a pandemic
January 18, 2022 20:06 - 1 hour - 64.9 MBMy guest today is long-time friend of the podcast, Lyndsey Jackson, from the Edinburgh Fringe Festival. Today's episode is brought to you by my friends at Booking Protect. Refund protection is a more important part of your recovery strategy as customers are taking up refund protection more often than before the pandemic. Find out how to offer your guests refund protection at www.bookingprotect.com Lydnsey Jackson is a really great sport as you'll find out with her answers to the 7 qu...
Ilya Kratsov teaches me about super apps, SE Asia, and ticketing the unbanked
December 07, 2021 14:49 - 36 minutes - 33.7 MBMy guest today is Ilya Kratsov from PouchNation. A company based in SE Asia that does tremendous business around monetization, ticketing, event access, and technology in SE Asia. This was a cool conversation because I hadn't really had a chance to feature anyone from SE Asia on the podcast and we got into a bunch of interesting topics like emerging markets, super apps like WeChat, technology adaptation, the reason entertainment is a sign of a stabilizing country, and much more. Come ch...
Dan Rossetti thinks that sports biz hiring practices have changed...
November 30, 2021 15:18 - 54 minutes - 49.6 MBMy guest today is Dan Rossetti from Ascension Sports. You can catch Dan on Twitter. I caught up with Dan in Las Vegas at Ticket Summit and he was sharing some interesting takes on sports business, skills, and hiring right now. We wanted to expand on that. So we did a podcast and we talk about sales teams, phone crushing, the bounce back in sports, championship belts and more. You can find me everywhere with my special Linktree! It is all my links! Let me know if you want to learn h...
Pauline Fallowell tells me why London is better than NYC, how to develop and audience, and more!
November 04, 2021 14:05 - 1 hour - 60.9 MBThis is a great episode with Pauline Fallowell from London Theatre Company. (I typed the wrong name to begin with. London Theatre Direct, also a great company!) We cover a lot of really cool stuff and she was a good sport about doing some quick fire questions including telling me why she thinks the West End is better than Broadway. After we get that out of the way, we talk about engaging with your audience, building an audience from scratch, and how to keep your audience coming back f...
We discuss 7 ways to kick start better ticket sales TODAY!
October 26, 2021 17:53 - 19 minutes - 17.4 MBIt is me, solo, today. I'm talking about 7 ways to kickstart your ticket sales again. Check out my friends at Booking Protect. www.bookingprotect.com The Talking Tickets survey results will be coming out in the next few days and the biggest challenge for most organizations in getting people to buy tickets is COVID concerns. Refund protection has been a key tool in helping ease that challenge for a lot of organizations, check out Booking Protect to find out more. A few episodes bac...
Giles Edwards tells me what "proper marketing" really is. We also talk a bit of Spurs!
October 19, 2021 14:36 - 1 hour - 79.9 MBMy guest today is Giles Edwards from Gasp in London! We cover a lot of ground and this might be the longest podcast episode in the history of the pod, but it is totally worth it because we cover so much territory like what is proper marketing, strategy before tactics, pricing, ads, brand, and a lot more. Visit Giles' website at www.gasp4.com and get one of the books that they've worked on like Delusions of Brandeur, Adele Writes an Ad, or How Brands Blow. Fill out the podcast and n...
Simon Severino talks about doubling sales in 90 days!
October 13, 2021 14:36 - 54 minutes - 50.3 MBMy guest today is Simon Severino, CEO of StrategySprints.com. We had a great conversation about pricing, strategy, sales acceleration and more. Let me know what you think about the newsletter and podcast, it helps me give you even better content. Check out Booking Protect. The consumer purchase data is clear, folks want the peace of mind that refund protection offers them. Depending on the month, between 30-70% of customers have taken up refund protection since tickets have gone on sa...
Derek Palmer talks about distribution and the execution of strategy through technology
October 05, 2021 16:47 - 47 minutes - 43.2 MBGet on my email list and never miss my latest thinking on marketing and selling tickets at http://talkingtickets.substack.com Find out how you can create a new revenue stream and give your customers peace of mind by offering them refund protection at www.bookingprotect.com I put together a NPS worksheet with the folks at Eventellect. Find out how three questions can change your understanding of your business. Send me an email at [email protected] The Activate email marketing system ...