Paul Bailey teaches me how to make Brand Purpose meaningful and not BS...

Dave Wakeman's The Business of Fun Podcast

English - March 09, 2023 05:14 - 58 minutes - 53.5 MB - ★★★★★ - 11 ratings
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Previous Episode: Christy Grantham goes to INTIX because it is an answer to burnout...

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I'm talking with Paul Bailey from Halo in Bristol, UK today.

We are discussing brand and this is a great one because we set out to hit on a few really important topics:

Research Brand Purpose Top of Funnel Activity

Paul was kind enough to come on to be the first guest to talk about brand exclusively so that I would have some conversations that I directed to include as resources for my upcoming applied brand management class for executive MBAs.

We hit on the 95/5 rule that comes out of LinkedIn's research. The Long and Short of It. The challenge of last click attribution. Brand as a tool to generate future demand...and a lot more.

Check out my friends at Cover Genius: www.CoverGenius.com

The CFAR product is very helpful to folks now because peace of mind is showing up in purchase habits around the world meaning uncertainty is showing up as a driver for customers holding off from buying their tickets/trips/entertainment.

https://covergenius.com/any-reason/

Visit my website at www.DaveWakeman.com.

I have some upcoming workshops that will be dropping for NYC, London, Melbourne, and Sydney.

Plus, I'm looking at Singapore, but I haven't been able to lock those dates down just yet.

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com and 'The Business of Value' at https://businessofvalue.substack.com

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