Dave Wakeman's The Business of Fun Podcast artwork

Chris Pantani teaches us that brand activations still matter

Dave Wakeman's The Business of Fun Podcast

English - May 21, 2024 16:37 - 36 minutes - 16.8 MB - ★★★★★ - 11 ratings
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Previous Episode: Let's celebrate the 200th episode of 'The Business of Fun'
Next Episode: Lauren Teague talks about 'second fan fashion'

My guest today is Chris Pantani. 

Chris is the GM of the NY Mavericks of the Professional Bull Riders. 

We talk about bull riding and why there is now a professional bull riding team representing New York City. 

I find out that there is a long history of professional bull riding in NYC. 

We also talk about the makeup of bullriding, the history of the sport, and the ambition going forward. 

Chris shares how his experience at Goodyear has helped him be in a good position to lead a team in PBR. 

We talk about sponsorships and activations. We hit on rooting for a sport that has a history of being individually driven...and a lot more. 

Make sure you join me in NYC on September 4th for 'Fans For Life: Creating and Keeping Today's Fans!'

Re-invented for 2024. 

We will talk about things like:

Lifetime Fan Value Brand Codes Strategy Before Tactics Discounts are for Dummies Feeding the Content Funnel 

And, more. 

Get my newsletters, find my store, and read my blogs at my website: www.DaveWakeman.com 

Make sure you rate and review the podcast on your favorite platform. And, share this episode with someone that will benefit! 

Thank you for spending time with me and don't hesitate to send me a note to say hello at [email protected]