Your Dairy Checkoff
65 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 13 ratingsThe Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment.
Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback.
To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
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Episodes
Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting?
March 12, 2024 13:15 - 18 minutes - 14.2 MBWhat trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell us more about the new Singapore Dairy Center of Excellence? These were a few of the questions dairy farmers asked during the 2023 Joint Annual Meeting. On this podcast, William Loux, Vice President, Global Economics Affairs at U.S. Dairy Export Council, and Vikki Nicholson-West, Senior Vice President Global Ingredients...
Episode 28: What Is In Store For Dairy Exports In 2024?
February 13, 2024 15:58 - 33 minutes - 25.8 MBHow did U.S. dairy exports affect the market in 2023 and what does the future hold for dairy exports in 2024 and beyond? What is the checkoff doing globally to help promote and grow international consumer trust in U.S. dairy? Listen as Minnesota dairy farmer and Farmer Relations Committee Chair Charles Krause discusses U.S. dairy exports with William Loux, Vice President, Global Economics Affairs at U.S. Dairy Export Council, and Vikki Nicholson-West, Senior Vice President Global Ingredie...
Episode 27 - What Has The Checkoff Done In 2023 and What To Look Forward To In 2024
December 13, 2023 18:33 - 24 minutes - 19.9 MBListen as Marilyn Hershey, DMI’s chair, and Barb O’Brien, DMI’s CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI’s VP of Industry Media Relations. They will go over the highlights and challenges of this year’s checkoff programs including our restaurant and retail partnerships, health and wellness education and collaborations, consumer promotions, international promotions, and the new direction of the Fuel Up youth wellness programs. Tune in to...
Episode 26 - Growing Cheese Sales With Pizza Partnerships
October 25, 2023 12:47 - 10 minutes - 8.24 MBA new dairy checkoff growth program, in collaboration with pizza partners, is set to boost cheese consumption by over 12 million pounds, primarily focusing on international markets. On the domestic front, Domino’s has introduced Pepperoni Stuffed Cheesy Bread to its menu. Dairy Management Inc. (DMI) has supported Domino’s, including consumer research for the successful launch of this product, and they plan to work on an enhanced loyalty program. Listen as Paul Ziemnisky, DMI’s EVP of G...
Episode 25 - How Has Dairy Consumption Changed In Schools And Kids? New Youth Wellness Research Focuses Industry Direction.
September 19, 2023 13:06 - 31 minutes - 23.8 MBMuch has changed in the world since the pandemic, including dairy consumption at schools. Has it gone up or down? How does dairy consumption at school affect home consumption and vice versa? What should the dairy industry be focused on when it comes to children’s nutrition and youth wellness? What does this new research tell us about our Fuel Up program, the largest health and wellness program in schools? Listen as New York dairy farmer, United Dairy Industry Association board member, ...
Episode 24 - How Dairy Sustainability Became A Priority For Dairy Farmers And The Dairy Checkoff
July 18, 2023 17:35 - 25 minutes - 18.9 MBSustainability is a term that gets used often in food marketing, by politicians and thought leaders but what does it really mean to dairy farmers and the dairy checkoff. Listen as Georgia dairy farmer Adam Graft has a conversation with former National Dairy Board member and California dairy farmer Steve Maddox and Stephanie Masiello Schuette, Director of Environment Research for Dairy Management Inc., about why it’s important for the dairy farmers to be involved in sustainability practices a...
Episode 23 - What Is Really Going On With Dairy In Marketplace?
May 15, 2023 14:06 - 30 minutes - 22.4 MBYou may have heard that dairy is dead but this couldn’t be further from the truth. Dairy is a powerhouse in marketplace. Listen as Maine dairy farmer Jenni Tilton-Flood talks with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc., and Madlyn Daley, Senior Vice President of Consumer & Market Insights for Dairy Management Inc., about how dairy products are doing in the marketplace as well as how the national and local checkoffs are helping to d...
Episode 22 - Do Global Consumers Really Want U.S. Dairy?
March 14, 2023 14:50 - 28 minutes - 52.4 MBWe know that U.S. diets contain a lot of dairy but do international consumers crave our U.S. cheese, yogurt, butter, ice cream, etc…? Washington dairy farmer Lynn Wheeler Rainey talks with Rebecca MacKay Allen, Senior Vice President of Global Innovation Partnerships at Dairy Management Inc., and Will Loux, Vice President of Global Economic Affairs for U.S. Dairy Export Council, about how U.S. Dairy Export Council and Dairy Management Inc’s International Partnerships team up together to drive...
Episode 21 - eCommerce: Does Dairy Have A Future?
February 14, 2023 15:27 - 36 minutes - 67.6 MBDairy sells in stores, but does it sell online? Hear from Beau Hayden, Vice President of Insights, Sales and Trust for Dairy Management Inc., and Stephanie Taylor, Director of Business Development for Dairy Management West, share how the dairy checkoff has worked with partners like Amazon, Instacart, Walmart, and others to drive demand for dairy digitally. With 12-13% of grocery store sales happening online (compared to 3% pre-pandemic), the future is bright for online grocery shopping – but...
Episode 20 - Dairy industry experts answer a dairy farmer’s sustainability questions
January 17, 2023 16:17 - 32 minutes - 59 MBTune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their organization and how farmers are part of the sustainability solution for dairy. To learn more about the national dairy checkoff and your local d...
Episode 19 - What Happened With Dairy Promotion In 2022?
December 05, 2022 13:07 - 33 minutes - 61.9 MBHear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy?
November 15, 2022 15:28 - 41 minutes - 77.4 MBTune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming and dairy recipes with consumers. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit w...
Episode 17 - Why is the dairy checkoff involved in sustainability?
October 18, 2022 13:29 - 39 minutes - 72.6 MBTune in with our dairy farmer hosts, Missouri’s Alex Peterson and Virginia’s Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy checkoff got involved in dairy sustainability and why it matters to farmers. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
Episode 16 - Should farmers be worried about the dairy case at the grocery store?
September 13, 2022 15:15 - 33 minutes - 61.5 MBTune in with our dairy farmer hosts, Indiana's Jill Houin and California's Erin Nutcher, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case, why milk and alternatives are placed together and what to do if something doesn't look right at your local grocery store. Tune in with our dairy farmer hosts, Indiana's Jill Houin and California's Er...
Episode 15 - Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?
August 16, 2022 01:25 - 38 minutes - 29.2 MBTune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy (@messykennedy) and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retail and restaurant partnerships, both nationally and internationally, are working to drive incremental dairy sales for all dairy farmers.
Episode 14 - Do the Dietary Guidelines Help or Hurt Dairy? You May Be Surprised.
July 19, 2022 16:56 - 37 minutes - 70.1 MBListen in with our dairy farmer hosts, New York’s Audrey Donahoe and Georgia’s Jennifer Glover, as they talk with registered dietitians Katie Brown, Senior Vice President at National Dairy Council, and Abigail Copenhaver of Farmstead Nutrition & Consulting about what the dietary guidelines are, how they evolve, who follows them and how that affects dairy. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
Episode 13 - Remember Got Milk? Where Are Dairy Ads Now?
June 14, 2022 20:23 - 39 minutes - 73.1 MBListen in with our dairy farmer hosts, Virginia’s Brittany Jones (@richlandsdairy) and New York’s Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and what they are doing to reach our consumers through all the new channels like social media, streaming services, gaming and communities. To learn...
Episode 12 - Is Your Dairy Prepared For A Crisis?
May 17, 2022 14:06 - 41 minutes - 76 MBNo dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin’s Amber Horn-Leiterman and Florida’s John Larson talk with Tricia Sheehan, vice president of crisis preparedness and issues management for Dairy Management Inc., and Hannah Thompson-Weeman, the newly announced president and CEO for the Animal Ag Al...
Episode 11 - How do you get consumers to trust you? Farmers talk about what works.
April 12, 2022 20:07 - 35 minutes - 66.5 MBIn this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust and sales for dairy. Consumers have become more and more separated from farm life. For t...
Episode 10 - How Do Exports Impact U.S. Milk Markets?
March 15, 2022 16:07 - 37 minutes - 69.1 MBIn this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council. In 2021, 18% of all milk produced in the United States was sold outside of the country. U.S. Dairy Export Council works to establish relationships with international consumers and builds markets for U.S. milk. Dairy exports have evolved to meet global demands fo...
Episode 9 - Dairy Innovation: Who is doing it and how does it work?
February 15, 2022 19:09 - 28 minutes - 21.6 MBIn this episode of Your Dairy Checkoff Podcast, California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management, Inc. about dairy product innovation. Did you know that your Dairy Checkoff supports six Dairy Foods Research Centers and dairy applications labs across the country to help bring new dairy products to market? Dairy product inno...
Episode 8 - Does dairy fuel elite athlete performance?
January 19, 2022 15:39 - 46 minutes - 85.7 MBIn this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin’s Laurie Winkelman and West Virginia’s Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of dairy experience and wellness with Midwest Dairy, about why farmers might not see dairy’s benefits shared more broadly in the area of sports nutr...
Episode 7 - Have you ever had 800,000+ visitors on your farm?
December 13, 2021 21:18 - 35 minutes - 64.8 MBIn this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience. Many state and regional checkoffs including national and local farmers give virtual farm tours to industry professionals like dietitians and dairy buyers as well as tens of thousands of school children every year. While virtual tour...
Episode 6 - Dairy donations feel good but do farmers benefit?
November 16, 2021 19:50 - 34 minutes - 63.1 MBWho pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable. Increasing dairy sales and consumer trust is a goal for many companies and organizations across the industry, and dairy farmers often ask why dairy products are dona...
Episode 5 - Is The Dairy Checkoff Really Working And Worth The Money?
October 12, 2021 13:28 - 32 minutes - 60.6 MBWhy hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm. In this episode of Your Dairy Checkoff Podcast, our farmer hosts will have a conversation with Lucas Lentsch and Peter Vitaliano ab...
Episode 4 - Does Dairy Benefit From The NFL Partnership?
September 14, 2021 15:51 - 31 minutes - 58.5 MBHow does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that and advertise milk? In this episode, listen to our farmer hosts - Jen Millican, Arizona dairy farmer and Dwayne Faber, Washington/Oregon dairy farmer - have a conversation ...
Episode 3 - Does Increasing Pizza Chain Sales Really Help Dairy Farmers?
August 17, 2021 13:50 - 29 minutes - 53.7 MBTune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world. Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy Management, Inc. to talk about how creative pizza partnerships are driving the category forward. Find the episode at www.dairycheckoffpodcast.com or on your favorite p...
Episode 2 - What Really Drives School Milk?
July 13, 2021 15:35 - 33 minutes - 46.1 MBWhat is the #1 factor driving school milk consumption? Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students.
Episode 1 - Reaching Gen Z: The World of Gaming
June 28, 2021 16:48 - 31 minutes - 43.7 MBThe first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.
Episode 34: Reaching Millennial Parents and Gen Z through Creative Partnerships
May 25, 2021 19:12 - 24 minutes - 44.8 MBRoxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’s sustainability story. In this episode, we learn more about how Midwest Dairy’s partnership with Wonderscope is reaching two groups with immens...
Episode 33: A Deeper Dive into Dairy Farming and Sustainability
April 19, 2021 17:33 - 31 minutes - 58.3 MBIn the latest episode of Midwest Dairy’s Dairy on the Air podcast – A Deeper Dive into Dairy Farming and Sustainability – Midwest dairy farmer and AMPI Chairman of the Board, Steve Schlangen, and Midwest Dairy Vice President, Agricultural Affairs, Bob Lefebvre, share how all dairy farmers – no matter the size of their operation – can help be part of the solution for the dairy value chain to accomplish U.S. Dairy’s 2050 environmental stewardship goals.
Episode 32: Bringing the farm to the classroom through technology in the Adopt a Cow program
February 23, 2021 15:28 - 24 minutes - 44.5 MBIn this episode, Brita Gibart, a teacher from Farmington, Minnesota, and Lorilee Schultz, a dairy farmer from Orangeville, Illinois, join host Andy Vance in a discussion exploring the impact of the Adopt a Cow program on students, teachers and dairy farmers. The discussion touches on how the Adopt a Cow program, a partnership between Discover Dairy and Midwest Dairy, brings real-life details about dairy farming directly into the classrooms of students across the Midwest Dairy region and prov...
Episode 31: Driving Dairy Demand Through Synergistic Partnerships
January 26, 2021 15:14 - 24 minutes - 46 MBIn a discussion with Dairy on the Air host Andy Vance, Jon Moss, Chief Brand Officer/Senior Vice President at Pizza Ranch, shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and beyond. Moss details the original partnership that celebrated National Dairy Month in 2020 by offering free extra cheese to customers who purchased online. Moss also described how this initial partnership has now led to a more e...
Episode 30: Fueling dairy’s success through e-commerce channels
December 01, 2020 17:16 - 24 minutes - 45.1 MBThis week’s episode features an in-depth discussion with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc. Ziemnisky shares his insights on the dairy industry’s growing relationship with Amazon and what this means for dairy now that more consumers are grocery shopping online due to the pandemic.
Episode 29: Showcasing Dairy and the Power of Resilience
October 28, 2020 16:46 - 25 minutes - 47 MBThis episode features an in-depth discussion with Olympic track & field star and gold medalist Morolake Akinosun and details how the persistence and resilience she’s shown in her career mirrors the resilience dairy farmers exude on the farm each and every day. She also talks about the important role dairy foods have played in her athletic success and in nourishing her body for whatever comes next in her career.
Episode 28: Dairy’s Commitment to Environmental Stewardship
October 12, 2020 15:40 - 34 minutes - 63.4 MBSustainability is crucial when it comes to how people perceive and shop for dairy, as consumers are asking for, and even paying more for, products that align with their values, such as sustainability. Listen in as Krysta Harden, Executive Vice President of Global Environmental Strategy at Dairy Management Inc., discusses the industry’s leadership role in sustainability efforts.
Episode 27: Dairy - The Environmental Solution
September 29, 2020 16:37 - 35 minutes - 66.4 MBThis conversation includes the perspectives of Midwest Dairy farmer Suzanne Vold as well as Bob Huffman of First District Association and Brian Zook of Bel Brands USA, who share how their unique parts of the dairy community are working toward the industry’s 2050 Environmental Stewardship Goals.
Episode 26: How the 21st Century Eater is Shaping the Future of Food
September 16, 2020 05:04 - 22 minutes - 17.2 MBFood futurist Mike Lee, founder of The Future Market and co-founder/co-CEO of Alpha Food Labs, joins host Andy Vance in this episode to have a candid dialog about consumer trends and their impact on dairy.
Episode 25: The New Normal - Post COVID-19 Dairy Category
September 01, 2020 21:19 - 29 minutes - 54.6 MBThe COVID-19 pandemic has dramatically altered consumer habits, and dairy has felt that impact in various ways. Larry Levin, executive vice president of market and shopper intelligence at IRI, joins host Andy Vance on the latest episode of Dairy on the Air to discuss how the pandemic increased demand for dairy and what the industry can do to sustain positive gains.
Episode 24: Learning from Today’s Consumer: Opportunities for Dairy
August 18, 2020 19:53 - 26 minutes - 53.7 MBDairy farmer Jonna Schutte, and Sydney Milton, dairy category manager from Casey’s General Stores, discuss key takeaways from the recent Dairy Experience Forum as well as opportunities for dairy.
Episode 23: Partners in Promotion to Drive Dairy Sales in the U.S. and Around the World
March 12, 2020 06:30 - 35 minutes - 66 MBIn this episode, Paul Ziemnisky and Rebecca MacKay from DMI's global innovation partnerships team provide insights into how checkoff works with partners to increase dairy demand in the U.S. and beyond.
Episode 22: Greenhouse Gas Guru Sets Record Straight
January 17, 2020 15:22 - 34 minutes - 64.3 MBDr. Frank Mitloehner, animal science professor and air quality specialist, shares insights to paint an accurate, positive picture of the dairy industry's contributions to greenhouse gas emissions.
Episode 21: A Checkoff CEO's Perspective on Dairy's Strengths and Opportunities
December 09, 2019 19:29 - 26 minutes - 49.5 MBThis episode features a conversation with Midwest Dairy CEO, Molly Pelzer, who assumed the leadership role in late September following 35 years of service to dairy farmers. Pelzer shares her vision for Midwest Dairy and talks about the strengths and opportunities which present themselves to the industry.
Episode 20: Leveraging an NFL Partnership
November 15, 2019 14:55 - 35 minutes - 65.4 MBPodcast host and farm broadcaster Andy Vance sits down with Chicago Bears staff, Matt Black, corporate partnerships manager and Kevin Anderson, partnership activation specialist, to discuss why the franchise shares Midwest Dairy’s commitment to childhood nutrition and increased activity.
Episode 19: Dairy's Role in Type 2 Diabetes Prevention and Management
September 27, 2019 13:18 - 33 minutes - 62.7 MBCara Schrager, registered dietitian and clinical programs manager at Joslin Diabetes Center; and Julie Mattson Ostrow, registered dietitian and vice president of Dairy Experience-Wellness at Midwest Dairy discuss current and emerging research which points to dairy’s positive effects on type 2 diabetes prevention and management.
Episode 18: Millennials Matter to Dairy Industry Success
September 23, 2019 15:59 - 21 minutes - 40 MBIn this episode, host and Midwest Dairy CEO Lucas Lentsch sits down with Eve Pollet, senior vice president of strategic intelligence at Dairy Management Inc., to discuss why Millennials matter to the dairy industry and how the dairy industry can engage and innovate to better connect with this influential generation.
Episode 17: Building Trust in Dairy
September 16, 2019 18:16 - 26 minutes - 48.7 MBThe Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. In this episode of Dairy on the Air, host and Midwest Dairy CEO Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer at Dairy Management, Inc. and Victor Zaborsky, vice president of marketing at MilkPEP, to discuss the industry’s collaborative efforts to tell the Undeniably Dairy story.
Episode 16: Generation Z Presents Big Opportunities for Dairy Industry
August 26, 2019 15:25 - 28 minutes - 53.9 MBIn this episode of Dairy on the Air, youth trends expert Jeff Fromm talks to guest host Andy Vance about the evolving Generation Z consumer base and how it presents big opportunities for the dairy industry.
EPISODE 15: A Sustainability Case Study with Ben and Jerry's
August 07, 2019 09:30 - 29 minutes - 54.9 MBIn the first episode with a guest host, Andy Vance, Strategic Account Director at Feedstuffs, fills in for Lucas Lentsch and welcomes Cheryl Pinto from Ben and Jerry's to discuss sustainability and consumer attitudes.
Episode 14: Leaders Collaborate to Guide Checkoff Strategy
July 05, 2019 15:40 - 35 minutes - 66.9 MBPodcast host Midwest Dairy CEO Lucas Lentsch is joined by fellow CEOs Chad Vincent, Dairy Farmers of Wisconsin and Doug Ackerman, Dairy Alliance to discuss how they guide the work of checkoff. The leaders share how their collaborative approach is resulting in stronger alignment with national, regional and local objectives to increase relevance with consumers, build trust in dairy farming and boost dairy sales.