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Episode 21 - eCommerce: Does Dairy Have A Future?
Your Dairy Checkoff
English - February 14, 2023 15:27 - 36 minutes - 67.6 MB - ★★★★★ - 13 ratingsBusiness Society & Culture agribusiness agriculture dairy dairyfarming dairyontheair midwestdairy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 20 - Dairy industry experts answer a dairy farmer’s sustainability questions
Next Episode: Episode 22 - Do Global Consumers Really Want U.S. Dairy?
Dairy sells in stores, but does it sell online? Hear from Beau Hayden, Vice President of Insights, Sales and Trust for Dairy Management Inc., and Stephanie Taylor, Director of Business Development for Dairy Management West, share how the dairy checkoff has worked with partners like Amazon, Instacart, Walmart, and others to drive demand for dairy digitally. With 12-13% of grocery store sales happening online (compared to 3% pre-pandemic), the future is bright for online grocery shopping – but where does dairy fit in? Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.