Episode 1 - Reaching Gen Z: The World of Gaming

Your Dairy Checkoff

English - June 28, 2021 16:48 - 31 minutes - 43.7 MB - ★★★★★ - 13 ratings
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Previous Episode: Episode 34: Reaching Millennial Parents and Gen Z through Creative Partnerships

Next Episode: Episode 2 - What Really Drives School Milk?

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.