Your Dairy Checkoff
69 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 13 ratingsThe Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment.
Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback.
To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
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Episodes
Episode 17: Building Trust in Dairy
September 16, 2019 18:16 - 26 minutes - 48.7 MBThe Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. In this episode of Dairy on the Air, host and Midwest Dairy CEO Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer at Dairy Management, Inc. and Victor Zaborsky, vice president of marketing at MilkPEP, to discuss the industry’s collaborative efforts to tell the Undeniably Dairy story.
Episode 16: Generation Z Presents Big Opportunities for Dairy Industry
August 26, 2019 15:25 - 28 minutes - 53.9 MBIn this episode of Dairy on the Air, youth trends expert Jeff Fromm talks to guest host Andy Vance about the evolving Generation Z consumer base and how it presents big opportunities for the dairy industry.
EPISODE 15: A Sustainability Case Study with Ben and Jerry's
August 07, 2019 09:30 - 29 minutes - 54.9 MBIn the first episode with a guest host, Andy Vance, Strategic Account Director at Feedstuffs, fills in for Lucas Lentsch and welcomes Cheryl Pinto from Ben and Jerry's to discuss sustainability and consumer attitudes.
Episode 14: Leaders Collaborate to Guide Checkoff Strategy
July 05, 2019 15:40 - 35 minutes - 66.9 MBPodcast host Midwest Dairy CEO Lucas Lentsch is joined by fellow CEOs Chad Vincent, Dairy Farmers of Wisconsin and Doug Ackerman, Dairy Alliance to discuss how they guide the work of checkoff. The leaders share how their collaborative approach is resulting in stronger alignment with national, regional and local objectives to increase relevance with consumers, build trust in dairy farming and boost dairy sales.
Episode 13: From Dairy Skeptic to Dairy Advocate
June 20, 2019 05:00 - 33 minutes - 61.7 MBResearch highlighting the health benefits of dairy is helping the wellness community rethink previously held beliefs about dairy fat and cholesterol. Dr. Jim Painter, a registered dietitian and professor emeritus, shares his journey from dairy skeptic to dairy advocate.
EPISODE 12: Delivering Dairy to Families In Need
June 06, 2019 15:39 - 31 minutes - 57.6 MBDairy is the one of the most requested foods at food banks and one of the least donated items. Julie Yurko, CEO of the Northern Illinois Food Bank, joins Lucas Lentsch to discuss how Midwest Dairy is partnering with food banks to make sure milk and other dairy products are available to families in need
EPISODE 11: Developing Future Leaders
May 16, 2019 09:00 - 25 minutes - 47.8 MBMuch like dairy farmers who are committed to youth programming and providing safe and nutritious products to consumers of all ages, Adam Thielen, Minnesota Vikings wide receiver, joins Midwest CEO, Lucas Lentsch to discusses his constant commitment to nutrition, training and youth development.
EPISODE 11: Developing Future Leaders
May 16, 2019 09:00 - 25 minutes - 47.8 MBMuch like dairy farmers who are committed to youth programming and providing safe and nutritious products to consumers of all ages, Adam Thielen, Minnesota Vikings wide receiver, joins Midwest CEO, Lucas Lentsch to discusses his constant commitment to nutrition, training and youth development.
Episode 10: The Power of Partners: Collaborating to Meet the Needs of Consumers
April 18, 2019 20:53 - 23 minutes - 43.7 MBPartnerships are paving the way to meeting consumers’ needs and boost dairy sales. Listen in as Marilyn Hershey, Dairy Management Inc. board chair, shares stories that showcase how collaborations with companies such as McDonalds, Pizza Hut, Taco Bell and Dominos are building consumers’ trust in dairy and driving demand.
Episode 10: The Power of Partners: Collaborating to Meet the Needs of Consumers
April 18, 2019 20:53 - 23 minutes - 43.7 MBPartnerships are paving the way to meeting consumers’ needs and boost dairy sales. Listen in as Marilyn Hershey, Dairy Management Inc. board chair, shares stories that showcase how collaborations with companies such as McDonalds, Pizza Hut, Taco Bell and Dominos are building consumers’ trust in dairy and driving demand.
EPISODE 9: A Look at the Big Picture for Dairy
March 28, 2019 18:51 - 32 minutes - 59.4 MBListen in as Tom Gallagher, CEO Dairy Management Inc and Lucas Lentsch, CEO of Midwest Dairy, discuss how checkoff is working to take advantage of new opportunities for dairy.
Episode 8: Midwest Dairy Foods Research Center: Applying Research to Solve Industry Challenges
March 04, 2019 04:54 - 27 minutes - 50.3 MBDr. Lloyd Metzger from the Midwest Dairy Foods Research Center (MDFRC) shares how MDFRC research helps solve industry challenges to deliver dairy products that consumers desire and also fuels a strong market that benefits dairy farmers.
Episode 7: Dairy Research and Sustainability in Action
February 15, 2019 22:17 - 24 minutes - 45.6 MBHear how the investment in nutrition research is building knowledge and insights to create new opportunities in dairy. Join Dr. Greg Miller, from the National Dairy Council, Allen Merrill, dairy farmer and Midwest Dairy Board Chairman and Lucas Lentsch, Midwest Dairy CEO, as they discuss the results of dairy research and sustainable nutrition.
Episode 6: Revitalizing the Dairy Case
January 17, 2019 23:21 - 28 minutes - 53.2 MBRetailers are the critical link between dairy farmers and consumers. Hear how Midwest Dairy is working with retailers to drive milk sales.
Episode 5: Building Relationships with Global Consumers
December 20, 2018 03:35 - 23 minutes - 44.4 MBContinuing the discussion on export opportunities, Midwest Dairy CEO, Lucas Lentsch, visits with Nebraska dairy farmer and Dairy Management Inc. board member, Lowell Mueller, about his recent trade mission trip to Japan and Hong Kong, his observations about exports and the opportunities for the dairy industry.
Episode 4: Driving U.S. dairy demand around the globe
December 05, 2018 22:49 - 32 minutes - 60.8 MBWith 95 percent of the world’s population living outside the United States, there is tremendous opportunities for U.S. dairy in the global market. Join Midwest Dairy CEO, Lucas Lentsch, and Tom Vilsack, President and CEO of the U.S. Dairy Export Council as they discuss how checkoff is driving demand globally.
Episode 3: Around the Table: Connections and Conversations
October 22, 2018 19:15 - 21 minutes - 39.1 MBFood is a love language. Sharing and enjoying a meal together helps people connect with each other. Listen in as Midwest CEO Lucas Lentsch, food influencer Lauren Lane and dairy farmer Adriane Heins share their new perspectives following the Bringing Dairy to Life event in Kansas City that that brought foodies, social influencers, chefs and dairy farmers together for connections and conversations.
Episode 2: Innovation and the Future of Food
August 29, 2018 21:37 - 32 minutes - 60.7 MBJoin Midwest Dairy CEO Lucas Lentsch and dairy farmers Barb Liebenstein and Alex Peterson in part two of their Dairy Experience Forum discussion as they discuss innovation, the future of food and the opportunities for the dairy industry.
Episode 1: The Changing Consumer
August 22, 2018 02:07 - 26 minutes - 49.4 MBThese days, there is so much competition in the dairy aisle, and consumers are often confused by the amount of information available. How can the dairy industry join the conversation? In this first episode, Midwest Dairy CEO Lucas Lentsch and dairy farmers Barb Liebenstein and Alex Peterson discuss their reactions to the inaugural Dairy Experience Forum and the consumer focus group that kicked off the event.