Episode 14: Leaders Collaborate to Guide Checkoff Strategy

Your Dairy Checkoff

English - July 05, 2019 15:40 - 35 minutes - 66.9 MB - ★★★★★ - 13 ratings
Business Society & Culture agribusiness agriculture dairy dairyfarming dairyontheair midwestdairy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 13: From Dairy Skeptic to Dairy Advocate

Next Episode: EPISODE 15: A Sustainability Case Study with Ben and Jerry's

Podcast host Midwest Dairy CEO Lucas Lentsch is joined by fellow CEOs Chad Vincent, Dairy Farmers of Wisconsin and Doug Ackerman, Dairy Alliance to discuss how they guide the work of checkoff. The leaders share how their collaborative approach is resulting in stronger alignment with national, regional and local objectives to increase relevance with consumers, build trust in dairy farming and boost dairy sales.