Episode 17: Building Trust in Dairy
Your Dairy Checkoff
English - September 16, 2019 18:16 - 26 minutes - 48.7 MB - ★★★★★ - 13 ratingsBusiness Society & Culture agribusiness agriculture dairy dairyfarming dairyontheair midwestdairy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 16: Generation Z Presents Big Opportunities for Dairy Industry
Next Episode: Episode 18: Millennials Matter to Dairy Industry Success
The Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. In this episode of Dairy on the Air, host and Midwest Dairy CEO Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer at Dairy Management, Inc. and Victor Zaborsky, vice president of marketing at MilkPEP, to discuss the industry’s collaborative efforts to tell the Undeniably Dairy story.