CutToTheChase.fm
100 episodes - English - Latest episode: almost 4 years ago - ★★★★★ - 4 ratingsBusiness, Marketing and Tech Tips For Entrepreneurs and Digital Creators - Quick, Short and Simple episodes with zero fluff, and packed with value.
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Episodes
The Giveaway - Ep #50
October 23, 2018 08:18 - 2 minutes - 2.8 MBGiveaways are great at quickly building a big list. But the list quality will not be too high, if you're not careful with the actual prizes you are giving away. Just because someone gives you an email in return for something free, doesn't mean they're the best prospect for your business. For Giveaways to work, you have to give away something of really high perceived value. Simply giving away ebooks and reports and online courses are not going to cut it. https://CutToTheChase.fm
The Reverse Squeeze Page - Ep #49
October 22, 2018 08:24 - 3 minutes - 3.85 MBReverse Squeeze Page example: https://CutToTheChase.fm/reverse A typical landing page where the only goal is to get an email signup, is called a squeeze page. I guess the idea is that you're trying to squeeze the email id out of a visitor. Instead, what if you switched it around? Create a landing page, which offers some value right away. Like, the first part of a multi-part video series where they can learn something right away, before committing to even something as simple as giving you an...
3 Lead Magnets That Are Better Than A Webinar (Content Upgrades) - Ep #48
October 19, 2018 09:39 - 4 minutes - 4.76 MBI prefer 3 types of magnets over a webinar, every single time. NOT because webinars are bad, or because most webinars suck, but because webinars are really not the best for the top of the funnel - as in, cold traffic, which means people who don't know/like/trust you just yet. So here are my top 3 favorite types of lead magnets: #1: ... Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm
Stop Distracting Them From YOUR Own Content - Ep #47
October 18, 2018 08:05 - 4 minutes - 4.35 MBPodcasts have gotten huge, because people can listen to them on their own time, because they don't have to sit in front of a computer to do it, they can pause and rewind and fast-forward and even skip entire episodes if they want to. YouTube became the world's 2nd biggest search engine - #1 is Google, by the way, and oh, Google owns both of them. Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm
Everybody Sounds Drunk - Ep #46
October 17, 2018 07:54 - 4 minutes - 4.41 MBA webinar is a lead magnet - you give them value, they give you their email id. Video is great at building rapport, and much more fun than a boring PDF report. So that's really what your webinar should be: Packed with great value, VERY little fluff, then you make an offer at the end. Doesn't HAVE to be an obnoxious sales pitch, but there absolutely needs to be a call-to-action. Check out my Kindle book about creating an Alexa Flash Briefing: https://CutToTheChase.fm/flash/ https://CutToThe...
Why Webinars Are Dying - Ep #45
October 16, 2018 07:41 - 4 minutes - 5.01 MBQ: What do bad Karaoke singers, and most Marketers who use Live Video, have in common? A: They both suck and they don't even know it! People are just tired of these "fake webinars", which are nothing but a pre-recorded video, with a drawn-out intro, presenter usually starts off slow, welcomes listeners as if there are real people listening live. Check out my Kindle book about creating an Alexa Flash Briefing, book at https://CutToTheChase.fm/flash/ https://CutToTheChase.fm
The Real IG That Is Critical To Your Business - Ep #44
October 15, 2018 08:19 - 3 minutes - 3.34 MBNo, I'm not talking about IG as in Instagram - I'm talking about IG as in Instant Gratification. We humans are inherently wired to want things RIGHT NOW. Not next week, not tomorrow, not even in an hour. Like, RIGHT NOW. And nothing has made delivering things RIGHT NOW like the Internet, right? Yet why is it that marketers make it so difficult for their potential audience to get to the meat of their content? Listen to the show for the rest. Listen to older episodes at https://CutToTheChase...
Exit Strategy - Ep #43
October 12, 2018 10:30 - 2 minutes - 3.19 MBAt some point in your life, you're going to want to sell your business. It could be because you just want to cash out and retire, or because you have a bigger calling in life that you have always put off, or maybe you just want to chill and watch sports and go to your grandkids' basketball and soccer games and hang out with your family. Check out CoolCastPlayer.com , a pretty and powerful podcast player for WordPress. And to listen to older episodes of this show, visit https://CutToTheCh...
The Entrepreneurial Gap - Ep #42
October 11, 2018 11:24 - 3 minutes - 3.98 MBThere's a difference between working ON your business, vs working IN your business. Artists don't necessarily make great marketers. Skilled Technicians don't necessarily make great CEO's. Which is why, according to Bloomberg, 8 out of 10 entrepreneurs who start a business fail within the first 18 months. A whopping 80%. Gone! Check out http://CoolCastPlayer.com , a pretty and powerful podcast player for WordPress. And to listen to older episodes of this show, visit https://CutToTheChase.fm
Replacing Your Boss With Yourself Is Not Entrepreneurship - Ep #41
October 10, 2018 10:59 - 2 minutes - 3.15 MBI recently saw a friend on Facebook post this on Facebook. For the sake of privacy, let's call him Sam. And Sam has a graphic design firm. Sam wrote: I quit my day job in 2015 to pursue my dream job - only to find out it was the wrong dream. Now 98% of my income comes from graphic design work for my clients. What my friend ended up doing, is replacing his workplace boss, with himself. Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheCha...
Be Careful Who You Follow - Ep #40
October 09, 2018 08:11 - 4 minutes - 4.51 MBThere was a huge launch recently by a big-name marketer, well, at least he was a big name in the past. The idea is basically, do a big launch, create fake scarcity by saying you are going to shut down sales of the product for the rest of the year. Fake scarcity, extreme hype, barrage of emails, unethical offers - this type of overaggressive, overly-hyped, sleazy marketing probably worked in the early 2000's. But it just won't fly today. Listen to the show for the rest. https://CutToTheChas...
Put Your Pen Down, Script it & Rehearse It - Ep #39
October 08, 2018 06:05 - 2 minutes - 2.82 MBAs much as that sounded like Missy Elliott's "I put my thing down, flip it and reverse it.", it wasn't inspired by that song... at all. Ok, maybe just a little bit :-) But seriously, the topic for today, which is, put your pen down, script it and rehearse it, has only to do with how writing a script is such an integral part of the content creation process. And to listen to older episodes of this show, visit https://CutToTheChase.fm
6 Easy Ways To Get Content Ideas - Ep #38
October 05, 2018 05:23 - 2 minutes - 3.15 MBWhether you're doing a YouTube video, podcast, writing a blog post, or a Kindle book, you need content ideas. You can create how-to content based on that information, use it for an FAQ, as in, frequently asked questions, you can use it for your Instagram and Facebook live and non-live videos, use it in your webinars, have a User Questions section on your podcast, or do an "AMA", or Ask Me Anything episode, use it to create the TOC for your Kindle book, or online course. https://CutToTheCha...
Time or Money - Ep #37
October 02, 2018 07:41 - 4 minutes - 4.63 MBFor everything in life, there are primarily only two ways to pay for them: 1) Your Time, or 2) Your Money When you're getting started with any business venture or project, the temptation is usually very high to spend a LOT of time, and very little of your money. We tell ourselves, since I'm not making any money now, let me not waste any money on resources, I have more time than money, let me spend as much of my time as possible on this project. => https://CutToTheChase.fm
How Bad Do You Want It? - Ep #36
October 01, 2018 10:32 - 2 minutes - 2.08 MBPeople will stand in line for 3 days to get an iPhone. Stand in line for weeks to get concert tickets. Line up for days to get into the mall first on Black Friday. Spend thousands of dollars on stuff they don't really need. Maybe they want it, but don't need it. You don't need a new iPhone every year. Or even every 2 years. So in the end, it all comes down to this... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
Which Social Media Platforms Should You Focus On? - Ep #35
September 29, 2018 10:46 - 4 minutes - 3.4 MBI was recently asked by a new coaching client, which social media platforms they should focus on? A lot of people have the same questions and concerns, mostly because they see a lot of big name influencers out there, who make it seem like they're on all of the social media platforms. They spend $$$ on their social media marketing team. But for most people, it's not feasible. To listen to older episodes of this show, visit https://CutToTheChase.fm
The Gatekeepers Are Gone - Ep #34
September 27, 2018 08:23 - 2 minutes - 2.53 MBWhat seems like just a few years ago, there were gatekeepers for media. If you wanted to publish a book, you had to get accepted by a book publisher. If you wanted to have your own radio show, you needed an actual radio station. If you wanted your own TV show, you had to wait for a Cable TV network to sign you. But now, the gatekeepers are gone. Diminished. Destroyed. Disappeared. To listen to this episode and older episodes of this show, visit https://CutToTheChase.fm
Authenticity: What It Really Means - Ep #33
September 26, 2018 05:27 - 3 minutes - 3.4 MBAuthenticity is a word that's thrown around a little too casually these days on social media. There's a general misconception that authenticity means you express every thought, feeling, emotion and event in your life in an unfiltered way to your followers. Now, some of that is valid. But you know what makes you utterly inauthentic, even if you're conveying things that are completely true and "authentic" in your mind? To listen to this and older episodes of this show, visit https://CutToTheC...
Cut Out the BS (I Don't Mean Just "BackStory") - Ep #32
September 25, 2018 07:32 - 4 minutes - 4.47 MBRecently, I saw an ad on Facebook from a famous marketer. He was relaunching his course this year, like he does every year. So I wanted to know what his new funnel was this time. What I noticed, was that this same-ol same-ol process that worked in past years, doesn't work as well right now. To learn more about creating an online business, create, sell and deliver digital content, check out https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChase.fm
My Man-Spider Quote To Help You Accomplish Anything - Ep #31
September 24, 2018 03:57 - 3 minutes - 3.57 MBThe original quote from Uncle Ben - With Great Power comes great responsibility - actually doesn't make much sense, for most people anyway. It is basically telling me, that WHEN I get to the point of having great power, it comes with great responsibility. Well, that doesn't tell me what I should do to GET to the point of having great power, right? Which is why MY new twist on that quote will make sense for many more people: And that is... Listen to the show for the rest. https://CutToTheCh...
Teach DIY, Sell DFY - Ep #30
September 21, 2018 08:04 - 3 minutes - 3.32 MBIf you're offering a service for small businesses, like managing their Facebook marketing, or content marketing, or SEO, which stands for search engine optimization, or editing podcasts, or creating videos, one thing you can do for lead generation, is to teach the DIY, and Sell the DFY. To learn more about creating an online business, and how to create, sell and deliver digital content, check out https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChas...
DIY, DWY & DFY - Ep #29
September 20, 2018 07:17 - 4 minutes - 3.94 MBWhen it comes to delivering a product or a service, there are 3 overarching strategies, each of which have their own pricing models. DIY (Do It Yourself), DFY (Done For You) and DWY (Done With You). Listen to the show for the rest at https://CutToTheChase.fm . To learn more about creating an online business, and how to create, sell and deliver digital content, like audio, video, PDF and text, check out my full-length podcast at https://SubscribeMe.fm
Netflix for Audio? - Ep #28
September 19, 2018 07:35 - 5 minutes - 4.66 MBNetflix just took home 23 Emmys for its original content, on which, it is spending up to $8 Billion and will be creating about 1,000 original shows in 2018. Then I saw someone ask this question in a Facebook group: "Any thoughts on the Audio world ever having a Netflix type company?" And here's my take on that... Listen to the show for the rest. Article referred to on the show: https://SubscribeMe.fm/edison/ To listen to older episodes of this show, visit https://CutToTheChase.fm
My #1 Advice For Entrepreneurs - Ep #27
September 18, 2018 07:53 - 4 minutes - 4.05 MBI was recently interviewed on a podcast, where the host asked me: "What is the #1 advice I would give to someone just starting out?" If I were forced to give just one piece of advice, then that would be, to build a list. Building an email list is the single most reliable way to reach your audience. So if I had to expand on that further and give you a simple strategy, on what you can do to get started, then here it is... Listen to the show for the rest, at https://CutToTheChase.fm
Build It, But They Ain't Coming - Ep #26
September 17, 2018 08:29 - 3 minutes - 3.36 MBThere is a common misconception among all creators, that if you create something remarkable, and put your heart and soul and blood, sweat and tears into it, then eventually, people will find you, and you will get the fame and fortune you deserve. Unfortunately, that continues to remain a big mindset problem for most pure creators. Because there is no such thing as organic discovery any more. Listen to the show for the rest, at https://CutToTheChase.fm
1000 True Fans - Ep #25
September 14, 2018 07:21 - 2 minutes - 3.09 MBThe basic premise of "1000 True Fans" (KK.org), is "To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans." And I would add to that, you also don't need millions of downloads, if you are a podcaster, or millions of views, if you are a YouTuber, especially if your goal is not to make pennies of ad revenue per view." Listen to the show for my take on this, at https://CutToTheChase.fm.
Buy or Die - Ep #24
September 13, 2018 08:22 - 4 minutes - 4.27 MBFor the most part, with my coaching clients, I advice that if you find something that works, stick with it. And see if you can track it, test it and tweak it and improve it. But on the other hand, there are some things that I would not recommend doing, even though, it may seem to "work", like... Listen to the show for the rest at https://SubscribeMe.fm
Don't Crowdsource Business Advice - Ep #23
September 12, 2018 08:39 - 3 minutes - 4.19 MBIf you go on Facebook or Twitter, you can see that people are frequently crowdsourcing advice like: What Netflix show should I watch? What's the best action movie you've seen? What's your favorite music to listen to when working out. They crowdsource donations, and then there is crowdfunding for commercial use. But you know what's the one kind of crowdsourcing that doesn't really work? Crowdsourcing business advice. Listen to the show for the rest at https://CutToTheChase.fm
The Perfect Product - Ep #22
September 11, 2018 07:44 - 2 minutes - 2.92 MBThe Perfect product, if ever there can be one, would be something like this... 1) It is Digital 2) It is created once and the same product or service is sold to different customers 3) Customers pay for it not just once, but every month, or year - as a subscription Listen to the show for the rest. Search for "CutToTheChase" as one word in your favorite podcast app, or online at https://CutToTheChase.fm.
How to Hire Liam Neeson for $5 - Ep #21
September 10, 2018 06:21 - 3 minutes - 3.62 MBWhen you want to stand out from your competition, it really helps if you can be creative. And if you can be both creative AND funny, I can pretty much guarantee you that your message will stick even more clearly in your audience's mind. And today, it's easier than ever to be creative, or hire those who are creative, starting for as little as 5 bucks. Give it a listen, and then I'll explain what this is about. So here goes... Listen to the show for the rest. https://CutToTheChase.fm
Your Ideas Are Not Worth Bleep - Ep #20
September 08, 2018 07:33 - 2 minutes - 2.81 MBYour ideas, my ideas, they're all worth absolutely nothing if they’re not not followed up with action. Massive action. And not just any kind of action, but action with a plan to succeed, extraordinary passion, and down-and-dirty execution – day in and day out. People have "Aha!" moments all the time. Ideas are as common as dirt. And ambition is probably the only thing more common than people with ideas. Listen to the show for the rest. https://CutToTheChase.fm
The Currency of Attention - Ep #19
September 07, 2018 04:37 - 4 minutes - 4.44 MBDo you know what is the number 1 thing craved by most people in the entire world? That includes corporations, marketers, media companies, authors, podcasters, youtubers, and yes, your spouse and even your kids... the #1 thing EVERYBODY wants from you, is your attention. And the one thing no one has enough of anymore, is the time, to pay attention to you. Listen to the show for the rest. https://CutToTheChase.fm
I Came Home And The Dog Was Bald - Ep #18
September 06, 2018 08:13 - 5 minutes - 5.86 MBOne of the techniques I love, is a NLP Technique called “Pattern Interrupt“. This is where, you use a strategy or it could be technique or a behavior or a headline, and it is designed in such a way that it throws the recipient off-balance just a little bit, and lowers their guard just enough for you to make your presence felt – and that's when you grab their attention for a few fleeting seconds. Now, what you do with that next is a completely different story for another day. https://CutToTh...
Jab-Hook, Jab-Hook, Jab-Hook - Ep #17
September 05, 2018 07:56 - 3 minutes - 3.91 MBYou've probably heard of Gary Vaynerchuk's book, Jab, Jab, Jab, Right Hook. The idea is that you should engage with your audience a few times first, which is what the Jab refers to, before you make an offer or promote something - which is what the right-hook represents. This is something us email marketers have been doing for many years now, but it was Gary Vee who gave it a beautiful, catchy phrase and made it stick in our minds. https://CutToTheChase.fm
The Bayonne Bleeder - Ep #16
September 04, 2018 08:48 - 3 minutes - 3.31 MBWepner never won a major championship, but he did become immortalized in history in a way that you – and not even he - could not have imagined. On that fateful night, as Chuck Wepner came back to take blow after brutal blow from Muhammed Ali, a young, impressionable and unknown Philadelphia resident was watching on closed circuit TV. Listen to the show for the rest. https://CutToTheChase.fm
Doing Things That Do NOT Scale - Ep #15
September 03, 2018 05:25 - 2 minutes - 2.53 MBIn the beginning, all you probably want to know, is if people want what you got. So that's when, you should stop worrying about growing something to thousands or millions of users. And start focusing on doing things that don't scale. Yes, you heard me correctly. Do things that will not scale, and things that most people will not do, exactly because they don't scale. https://CutToTheChase.fm
Starving Artist, Failed Entrepreneur - Ep #14
September 01, 2018 04:23 - 3 minutes - 3.72 MBBut when it comes to someone who failed at business, how come you never hear them described as a "Starving Entrepreneur"? They are instead labeled as a "Failed Entrepeneur." So what exactly is the difference between a Starving Artist and a Failed Entrepreneur when they've both technically, quote unquote failed? But when it comes to being an Entrepreneur... Listen to the show for the rest: https://CutToTheChase.fm
Put Praise On a Pedestal - Ep #13
August 31, 2018 07:42 - 2 minutes - 3.25 MBI recently gave feedback to a podcaster whose show I loved, and had a lot of great things, except, he was breathing heavily into the mic on all of his shows. It was so bad that I almost wanted to unsubscribe. I messaged him on Facebook and told him how I was a fan of his show, how much I enjoyed it, gave him very specific positive feedback about what I loved about his show, and then ... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheCha...
Subscription Overload - Ep #12
August 30, 2018 07:09 - 3 minutes - 3.52 MBDo you realize that literally every product and service is slowly moving towards subscriptions? First it was your essential services - like Cable TV and Phone. Then it was channels like HBO and ShowTime. Then Netflix popularized the Unlimited DVD's by mail model. Then it came to music with Spotify. https://CutToTheChase.fm
WHAT you know, WHO you know, Who knows YOU - Ep #11
August 29, 2018 10:13 - 2 minutes - 2.83 MBYou know the saying, it's not WHAT you know, but WHO you know? And then there's an extension to that saying, that adds: It's not WHAT you know, it's not WHO you know, but who knows YOU. But if you tried to skip ahead and get directly to the WHO KNOWS ME part, or if you try to accomplish all three things at once, then you're probably going to fail. Listen to the show for the rest. https://CutToTheChase.fm
People Will Pay For Perspective - Ep #10
August 28, 2018 07:02 - 2 minutes - 2.4 MBDo you realize that nobody wants to pay for news anymore? If you are searching for news about last night's game, or today's stock prices, or a global event, and if you go to a website and they want you to pay first before you can read it, what do you think you, or most other people will do? You'll just go to a different news site, or just go back to Google, and go to the next result. Or the one after that. So don't just sell information. Sell your perspective. https://CutToTheChase.fm
Digital Sharecropping - Ep #9
August 27, 2018 07:03 - 1 minute - 2.3 MBBuilding your business on a third-party platform, where they own the platform, they control the sales, and then they pay you a portion of the profits, is generally referred to as "Digital Sharecropping." It can work for many businesses – like this show is being distributed on third-party platforms like Amazon, Apple and Spotify, to name a few. My Kindle books are sold on Amazon and will probably make the most sales on that platform. Listen to the show for the rest. https://CutToTheChase.fm
The $1.5 Billion Membership Site - Ep #8
August 26, 2018 07:01 - 1 minute - 2.33 MBIn April 2015, LinkedIn purchased online learning website Lynda.com for a cool $1.5 Billion. Lynda.com, at its very core, is nothing but a membership site, offering online courses with videos, checklists and PDF downloads. So when you have a membership site that earns recurring revenue, you increase the value of your business as a whole, and it will be easier to sell your site to a prospective buyer in the future. Listen to the episode for the rest. Visit us at https://CutToTheChase.fm
80% Failure Rate - Ep #7
August 25, 2018 08:29 - 2 minutes - 2.6 MBYou've probably heard this statistic that says 8 out of 10 small businesses eventually fail. That's a colossal 80% failure rate. Now, it doesn't necessarily mean that the remaining 20% are successful. It just means 2 out of 10 somehow manage to survive. And out of that 20%, only a few go on to actually thrive. So why do most businesses fail? To learn more about creating an online business, create, sell and deliver digital content, visit https://SubscribeMe.fm https://CutToTheChase.fm
DOGPOO vs DOSAA - Ep #6
August 24, 2018 07:47 - 2 minutes - 2.73 MBI came up with two words to explain the best and worst business models: DOGPOO: Do Once Get Paid Only Once. DOSAA: Do Once Sell Again & Again. So DOGPOO vs DOSAA. You cannot build a long-term profitable online business selling one-time products, or doing work that gets you paid just once - like freelance work or a service that you peform for a client, and you get paid once for it. Listen to the episode for the rest. Visit us online at http://CutToTheChase.fm
Dream Book TOC Technique - Ep #5
August 23, 2018 08:39 - 2 minutes - 3.17 MBOne of the most powerful techniques I have ever invented - I call this the Dream-Book TOC Technique - TOC as in TOC, as in, Table of Contents. This technique will help you become an absolutely powerful & efficient MACHINE at creating content, content for your membership site, for your online course, a free youtube video series, a paid online video course, brainstorming topics for your podcast or flash briefing, Kindle or paperback book, writing sales copy, blog posts, etc. http://CutToTheCh...
Doing More To Create Less - Ep #4
August 22, 2018 07:01 - 1 minute - 1.59 MBFrench mathematician and philosopher, Blaise Pascal, once ended a letter that he wrote, with this sentence: "I have made this longer than usual because I have not had time to make it shorter." Think about that for a second. Listen to the show for the rest. To learn more about creating an online business, and how to create, sell and deliver digital content, check out my full-length podcast at https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChase.fm
No such thing as too long, only too boring - Ep #3
August 21, 2018 07:01 - 2 minutes - 2.71 MBOne question I frequently hear from content creators, is about the length of their content. How long should a video be? How long should a sales page be? How long should an article be? How long should your podcast be? I just have one simple answer to this: There is no such thing as "too long" - only "too boring". And as much as I would like to take credit for that beautiful quote, it's not mine. Listen to the episode for the rest. http://CutToTheChase.fm/daily/
Audio is The Future - Ep #2 - CutToTheChase.fm
August 20, 2018 01:16 - 2 minutes - 3.21 MBVideo is one of the most powerful communication tools available to marketers, influencers, content creators, and entrepreneurs. If you think of the reach of video - like movies, TV shows, Netflix, Hulu, Amazon Prime, not to forget, the 2nd biggest search engine in the world, YouTube, the reach and dollars in Video makes Audio look like an ant in front of a sky scraper. Listen to the show for the rest. https://CutToTheChase.fm
Own Your Platform - Episode #1 - CutToTheChase.fm
August 17, 2018 07:55 - 1 minute - 1.77 MBIf you are a digital creator, it is absolutely critical that you Own Your Platform, as I like to say. It is very easy to get sucked into creating all of your content on third-party platforms like Facebook, Patreon or Udemy. Butwhen you use a third-party platform, all of your content is stored within their proprietary system, you can't easily customize it or modify it, and most importantly, all of your users will be in their system. http://CutToTheChase.fm/