In April 2015, LinkedIn purchased online learning website Lynda.com for a cool $1.5 Billion. Lynda.com, at its very core, is nothing but a membership site, offering online courses with videos, checklists and PDF downloads.

So when you have a membership site that earns recurring revenue, you increase the value of your business as a whole, and it will be easier to sell your site to a prospective buyer in the future.

Listen to the episode for the rest.

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