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Jab-Hook, Jab-Hook, Jab-Hook - Ep #17
CutToTheChase.fm
English - September 05, 2018 07:56 - 3 minutes - 3.91 MB - ★★★★★ - 4 ratingsBusiness News Tech News blogging contentdripping courses digitalcontent digitalproducts infoproducts membership membershippluginwordpress membershipsites onlinecourses Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Bayonne Bleeder - Ep #16
Next Episode: I Came Home And The Dog Was Bald - Ep #18
You've probably heard of Gary Vaynerchuk's book, Jab, Jab, Jab, Right Hook. The idea is that you should engage with your audience a few times first, which is what the Jab refers to, before you make an offer or promote something - which is what the right-hook represents.
This is something us email marketers have been doing for many years now, but it was Gary Vee who gave it a beautiful, catchy phrase and made it stick in our minds.
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