No, I'm not talking about IG as in Instagram - I'm talking about IG as in Instant Gratification.

We humans are inherently wired to want things RIGHT NOW. Not next week, not tomorrow, not even in an hour. Like, RIGHT NOW. And nothing has made delivering things RIGHT NOW like the Internet, right? Yet why is it that marketers make it so difficult for their potential audience to get to the meat of their content?

Listen to the show for the rest.

Listen to older episodes at https://CutToTheChase.fm