Copy Weekly
23 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 2 ratingsCopy Weekly is a hype-free, BS-free content marketing podcast, featuring in-depth interviews with practitioners on the front lines of the top companies in the most competitive spaces on the interwebs.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How Dmitry Dragilev is Singlehandedly Disrupting the Digital PR Industry
April 26, 2020 00:00 - 47 minutes - 32.8 MBWhen Dmitry Dragilev drove cross country to silicon valley, he had no idea what was ahead. Today, he owns Just Reach Out and has helped countless entrepreneurs and businessmen streamline their PR practices. He operates on a value-driven approach. In this episode, Dmitry discusses the birth of Just Reach Out, how his background in software engineering aided the process, and best practices for PR outreach. Support the show
#20 Copy Weekly Anna
February 17, 2020 04:00 - 48 minutes - 33.4 MBAnna Crowe has had a whirlwind career in SEO and content marketing. And she's only getting started. In this episode, Anna shares what she's learned in her role as editor at Search Engine Journal and how she sees content evolving. Brad and Anna also discuss the challenges of the content writing world from finding talented writers to dealing with short-sighted clients. Support the show (https://copyweekly.com/)
How Anna Crowe of Search Engine Journal Creates Powerful SEO Strategies for Clients
February 17, 2020 04:00 - 48 minutes - 33.4 MBAnna Crowe has had a whirlwind career in SEO and content marketing. And she's only getting started. In this episode, Anna shares what she's learned in her role as editor at Search Engine Journal and how she sees content evolving. Brad and Anna also discuss the challenges of the content writing world from finding talented writers to dealing with short-sighted clients. Support the show (https://copyweekly.com/)
Long-term Growth Strategy: What 10 years as a SaaS Content Marketer has taught Elisa Gabbert
February 13, 2020 05:00 - 49 minutes - 33.8 MBElisa is the Content Director for Wordstream with a decade of industry experience under her belt. She leads the direction of content creation, staying ahead of trends and onboarding top talent to continually improve. In this episode, Brad and Elisa talk about everything from how to choose great freelance writers to evolving content strategies to the future of content marketing Support the show (https://copyweekly.com/)
Copy Weekly- Elisa
February 13, 2020 05:00 - 49 minutes - 33.8 MBElisa is the Content Director for Wordstream with a decade of industry experience under her belt. She leads the direction of content creation, staying ahead of trends and onboarding top talent to continually improve. In this episode, Brad and Elisa talk about everything from how to choose great freelance writers to evolving content strategies to the future of content marketing Support the show (https://copyweekly.com/)
How Benyamin Elias Uses Data to Obtain Buy-In and Scale His Content Team
February 12, 2020 06:00 - 52 minutes - 36.2 MBWith a background in academic psychology and a love for research, Benyamin Elias never pictured himself delving into the world of marketing. Yet he now serves as the Content Marketing Lead at Active Campaign, a customer experience automation platform. Since his start at Active Campaign, Benyamin has scaled the content team, overseeing explosive growth and spearheading data-backed campaign strategies. Ben utilizes his data analysis skills and knowledge of psychology as he leads a growing co...
How Garrett Mehrguth Turned His Entire Company into a Content Marketing Machine
February 08, 2020 18:00 - 45 minutes - 31.4 MBGarrett Mehrguth is the CEO of Directive, a search marketing agency for enterprise brands that is continually innovating. In this episode, Garrett breaks down his strategies for attracting top talent to Directive and explains the mutually beneficial relationship he has been able to create between the company and his employees. Brad and Garrett discuss methods of thinking outside of the box when creating content and get into the inner workings of the content creation machine that Garret...
Positioning a Podcast: Actionable Insights from Industry Veteran Alban Brooke
January 31, 2020 03:00 - 45 minutes - 31.5 MBAs the head of marketing at Buzzsprout for five years and counting, Alban Brooke took the helm at the start of the podcast boom and built the Buzzsprout brand from the ground up. In this episode, Alban shares what marketing and content strategies took Buzzsprout from a little known platform with minimal market share to one of the most successful podcast hosting platforms available today. He also delves into the right mindset marketers should adopt when creating content and building an au...
From Soundtracks to Growth Hacks: How Gaetano Dinardi Applies Music Industry Lessons to Grow SaaS Companies
June 14, 2019 09:00 - 47 minutes - 32.5 MBGaetano DiNardi got his start in the music business producing tracks for the likes of Fat Joe, Shaggy, and more. His first marketing gig was with Mike King of iPullRank. From there, it was on to SEO at Pipedrive and marketing lead at Sales Hacker before they were acquired by Outreach. Post acquisition, Gaetano left to join Nextiva as Director of Demand Generation, where he applies the same content and SEO playbook he's perfected at each stop. Support the show
Content that Crosses Borders: Andra Zaharia Talks InfoSec Content Creation, Translation, and Promotion
June 07, 2019 09:00 - 1 hour - 30.9 MBAndra Zaharia is an information security content marketer who started at Heimdal Security, before transitioning over to CyberGhost and later going out on her own. She created a content strategy and DA-topping links at Heimdal. At CyberGhost, she built out content teams that created and localized content for different countries around the world. And now, she's applying these lessons directly to clients. Support the show
Why Louis Grenier of Hotjar Hates Marketers (And Why That Matters)
May 31, 2019 09:00 - 56 minutes - 25.7 MBLouis Grenier is the content lead at Hotjar, and the brains behind the Everyone Hates Marketers podcast. Here's how Louis has been able to humanize cold, nameless, and faceless web analytics at Hotjar with customer insight. And why he doesn't prepare a single question for guests before each podcast. Support the show (https://copyweekly.com/)
How Tracey Wallace Went from Journalist to Content Lead to Founder
May 31, 2019 09:00 - 56 minutes - 26 MBWe caught up with Tracey Wallace a few months ago while she was still the Editor-in-Chief at BigCommerce. Today, Tracey's gone on to serve as strategist and writer at 2PM (To Polymaths) and found eco-friendly pillow company, Doris Sleep. Here's how Tracey transitioned from journalism to content at startups, before going out and starting her own enterprise. Support the show (https://copyweekly.com/)
How Len Markidan Successfully Transitioned from Individual Contributor to Marketing Leader
May 24, 2019 09:00 - 53 minutes - 36.6 MBLen Markidan is a problem solver. His life began as a marketing specialist in the political field, before transitioning into consulting and later running marketing at Groove. Now, as the CMO of Podia, Len leads a team to help creatives make money from their art. Here, he shares his journey, along with a few lessons along the way. Support the show (https://copyweekly.com/)
Eat-Your-Vegetables Marketing: How Claire Suellentrop Uses Customer Data to Supercharge Growth
May 17, 2019 21:00 - 51 minutes - 23.8 MBClaire Suellentrop learned early on at Calendly that focusing on existing customers, instead of just acquiring new ones, is the best shot SaaS companies have at rapid growth. Since then, she's taken the same formula and applied it several times over for some of the fastest-growing tech companies in the world. Here, Claire shares her firsthand experience and what it's been like teaming up with Georgiana Laudi to create Forget the Funnel and Elevate. Support the show (https://copyweekly.com/)
How Steli Efti's Content Strategy has Evolved from Growing Elastic Sales into Close
May 13, 2019 17:00 - 48 minutes - 22.1 MBBefore Close.com was Close.io, they were Elastic Sales -- an outsourced sales company for startups. Steli Efti bootstrapped Close since the beginning, meaning they didn't have mountains of cash to fuel customer acquisition. Instead, content has been a central component since day one. Here's how their strategy has evolved through pivots and building out a team, while still retaining the main essence that makes their content great. Support the show (https://copyweekly.com/)
Here's How Nigel Stevens Dominates SERPs with Zero-Sum SEO
May 10, 2019 07:00 - 49 minutes - 22.7 MBNigel runs Organic Growth Marketing, delivering SEO and content marketing for primarily B2B SaaS companies. They specialize in building SEO programs from the ground up, and working with established companies that already do content well and are wanting to level up their SEO. Support the show (https://copyweekly.com/)
How Naser Alubaidi Runs Content Partnerships with HubSpot, Unbounce, and More
March 26, 2019 22:00 - 57 minutes - 26.3 MBNaser Alubaidi is a growth marketer at Venngage, where he focuses on everything from developing top-of-the-funnel awareness to solidifying bottom-of-the-funnel retention. Over the past few months, Naser has helped quarterback content partnerships with other tech titans like HubSpot, Unbounce, Wistia GoToWebinar, and dozens more. Here’s how Naser comes up with these content partnerships, structures them, and executes to make sure they’re a success for every partner involved. Support the show
How Lianna Patch Successfully Fuses Copy + Humor to Sell More Products
February 19, 2019 22:00 - 1 hour - 29.2 MBLianna Patch is a conversion copywriter that specializes in humorous copy. She works mostly with online stores and SaaS businesses to write funny product descriptions, landing pages, websites, and emails. Why humor? Why not just be bland AF like every other company out there? That, among other things, is what we discuss in this episode. Support the show (https://copyweekly.com/)
Why Andy Crestodina Would Spend 150 Hours on a Single Piece of Content
January 23, 2019 00:00 - 45 minutes - 20.9 MBAndy Crestodina is an 18-year veteran of the digital marketing space, co-founding the web design company. He writes blog posts, newsletters, records videos, conducts webinars, and gives presentations around the country on content strategy, search, and analytics. He even finds time to teach at Northwestern and in Barcelona. Here’s why he believes most people measure the wrong marketing metrics, why the stuff that used to be good enough a decade ago isn’t today, how to balance content quality ...
How John Doherty Tackles Enterprise SEO and Marketplace Content Strategy
January 22, 2019 00:00 - 49 minutes - 22.6 MBJohn Doherty gets around. Educated in Virginia before living in Switzerland. Made a name for himself at Distilled in New York City, before doing the SEO real estate rounds from HotPads to Trulia and Zillow in San Francisco, before settling in as enterprise SEO for-hire. Oh, and also the founder of marketing marketplace, Credo. (Phew. I’m exhausted just writing that.) Here’s how John got started in the SEO biz, how the transition from small-site SEO to enterprise stuff differs, how to solve t...
Why Brian Jackson Combines Content + Paid at Kinsta to Grow Faster, for Less
January 21, 2019 00:00 - 57 minutes - 26.2 MBBrian Jackson is the Chief Marketing Officer over at Kinsta, managed WordPress hosting extraordinaire, who work with everyone from small-time bloggers on up to agencies and enterprise clients. Here’s how they use content to help position the company in a crowded market, how they scale content in up to 12 different languages, and why they’re combining paid promotion with content to grow the number of people who could eventually be their customers one day. Support the show (https://copyweekly....
Brittany Berger Perfected Content Scaling at Mention. Now, She’s Teaching It
January 20, 2019 00:00 - 45 minutes - 21 MBBrittany Berger is a content marketing strategist and consultant for SaaS and B2B tech companies. Her focus is on helping businesses make more out of the content they have, whether that’s making it stand out more, perform better, or increasing promotion. She’s “just really focused on helping marketers use what they got.” Here are some of the lessons Brittany learned while at Mention, how to pair content plus partnerships for better results, and how to turn a content creation process into a w...
Joel Klettke - How Case Study Buddy Scales Revenue-Generating Testimonials
January 18, 2019 00:00 - 57 minutes - 26.5 MBJoel Klettke is a conversion copywriter by trade, helping SaaS companies like HubSpot (ever heard of ‘em?) drive sales through the roof. But this work also lead him to create Case Study Buddy, a productized company focused exclusively on… you guessed it: case studies. Here’s where Case Study Buddy came from, how they structure interviews to get exactly what they need to produce revenue-generating case studies every time, and where to use case studies to produce the best ROI. Support the show