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How John Doherty Tackles Enterprise SEO and Marketplace Content Strategy
Copy Weekly
English - January 22, 2019 00:00 - 49 minutes - 22.6 MB - ★★★★★ - 2 ratingsBusiness Technology content marketing marketing copywriting business technology digital marketing advertising seo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
John Doherty gets around. Educated in Virginia before living in Switzerland. Made a name for himself at Distilled in New York City, before doing the SEO real estate rounds from HotPads to Trulia and Zillow in San Francisco, before settling in as enterprise SEO for-hire. Oh, and also the founder of marketing marketplace, Credo. (Phew. I’m exhausted just writing that.) Here’s how John got started in the SEO biz, how the transition from small-site SEO to enterprise stuff differs, how to solve those unique challenges, and why business strategy should dictate content strategy.
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