Why Brian Jackson Combines Content + Paid at Kinsta to Grow Faster, for Less

Brian Jackson is the Chief Marketing Officer over at Kinsta, managed WordPress hosting extraordinaire, who work with everyone from small-time bloggers on up to agencies and enterprise clients. Here’s how they use content to help position the company in a crowded market, how they scale content in up to 12 different languages, and why they’re combining paid promotion with content to grow the number of people who could eventually be their customers one day.