How Steli Efti's Content Strategy has Evolved from Growing Elastic Sales into Close

Copy Weekly

English - May 13, 2019 17:00 - 48 minutes - 22.1 MB - ★★★★★ - 2 ratings
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Before Close.com was Close.io, they were Elastic Sales -- an outsourced sales company for startups. Steli Efti bootstrapped Close since the beginning, meaning they didn't have mountains of cash to fuel customer acquisition. Instead, content has been a central component since day one. Here's how their strategy has evolved through pivots and building out a team, while still retaining the main essence that makes their content great.

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