Content Marketing, Engineered Podcast | TREW Marketing
189 episodes - English - Latest episode: 5 days ago - ★★★★★ - 19 ratingsIf you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
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Episodes
Research Series | 2023 CMI Manufacturing Content Marketing Report
May 04, 2023 15:00 - 21 minutes - 15 MBGain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023. For part two of my two-part research series, Lisa Beets, Research Director for the Content Marketing Institute (CMI), joins me to walk through key findings from the 2023 Manufacturing Content Marketing Research Report. The report studies where content marketers working in manufacturing invest time and budget dollars, and the outcomes they are experiencing. This ...
Research Series | 2023 State of Marketing to Engineers
April 27, 2023 15:00 - 45 minutes - 31.5 MBGain insights on how engineers and technical buyers find and consume content to make purchase decisions. Christian Haight (a.k.a. CJ), Content Marketing Manager at GlobalSpec, joins me on this episode to walk through key findings from the 6th annual research study conducted by TREW Marketing and GlobalSpec. The 2023 State of Marketing to Engineers Report includes a set of consistent questions we ask to monitor trends, such as preferred information sources and content types. We also take...
15th TREWversary, and Oh How Marketing Has Changed
April 20, 2023 13:00 - 42 minutes - 29.3 MBHear from TREW Marketing Co-Founders and early employees share stories about the company and how marketing has changed in the past 15 years. To celebrate TREW Marketing's 15-year "TREWversary," TREW Co-Founder Rebecca Geier, along with early employees Lee Chapman and Morgan Norris, joined me for a look-back episode. Expect to hear many stories on this episode, including: Where TREW Marketing got its name The most dramatic changes in marketing over the past 15 years Critical business de...
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
April 13, 2023 15:00 - 32 minutes - 22.6 MBHear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for creating AI-assisted technical content. Morgan Norris, TREW Brand and Content Strategist, is on top of how AI tools can enhance our technical content writing process (not derail it). She's been researching and piloting various tools and staying abreast of the ever-evolving legal and cultural implications of generative AI. In this episode we cove...
GA4 is Here...It's Time to Bid UA Farewell Forever
April 06, 2023 15:00 - 22 minutes - 15.3 MBLearn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4. If you've logged into your Google Universal Analytics (UA) account on or after March 1, 2023, you've realized that you have a new tool: Google Analytics (GA4). In this episode, Kasey Tyring, Senior Inbound Marketing Specialist at TREW Marketing, walks through the major differences between the two tools and how to get up-to-speed on GA4. A few key points you'll hear during...
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
March 23, 2023 15:00 - 27 minutes - 19 MBLearn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors. Cory Boone, Technical Marketing Manager at Edmund Optics, is a big believer in content marketing for engineering companies, as you'll hear in this episode. He has found that through content, the company builds trust and credibility and stays top-of-mind with prospects and customers. Edmund Optics' multi-faceted content strategy includes daily videos which ra...
Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference
March 09, 2023 18:00 - 40 minutes - 28.1 MBHear the latest electronic components industry and marketing trends presented at the 2023 ERA conference. TREW Marketing Senior Brand and Content Strategist, Morgan Norris joined me for the 2023 Electronics Representatives Association (ERA) conference, held in TREW's hometown of Austin, Texas. In this episode, we share some of the trending topics we heard in keynotes and sessions as well as share highlights from our presentation, Transforming Your Brand Into a Trusted Resource. Some of ou...
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
February 23, 2023 16:00 - 36 minutes - 25.1 MBCan AI tools help to develop content targeted to engineers and technical buyers? The landscape is exploding with generative AI tools for content marketing. But when it comes to creating B2B marketing content, especially pieces targeted to engineers and technical buyers, are these tools actually helpful? This is what TREW Marketing set out to find through research and writing experiments. The episode kicked off with Morgan Norris, TREW Sr. Brand and Content Strategist, walking us through ...
The Path to Achieving Corporate Thought Leadership
February 10, 2023 16:00 - 28 minutes - 19.5 MBWe're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership? Lisa Gately from Forrester meets with us to discuss thought leadership – what it is, what it isn’t, and how to create a thought leadership campaign. According to Lisa, “Thought leadership is a social dialogue. It is an intentional exercise of knowledge, skills, and expertise to build awareness, elevate perception, and drive preference related to key issu...
Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci
January 26, 2023 16:00 - 35 minutes - 24.7 MBFind out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better conversationalist. Two-time book author and former technology marcom professional Patti DeNucci wants to inspire you to improve (and enjoy!) conversations, whether those take place in a social or professional setting. I couldn't think of a better time to spend some mental energy on this topic, with a post-pandemic re-emergence into face-to-face gatherings, ...
From Marketing Book Group To Corporate Cohesion
January 06, 2023 16:00 - 30 minutes - 21.3 MBLearn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most respected groups. Rich Goldman, Ansys Director of Product Marketing, has enjoyed a storied career journey in semiconductor, photonics, and electronics design. It seems that wherever he goes, he creatively and effectively solves challenges. He's helped the country of Armenia recruit tech businesses by establishing a presidential award in engineering. ...
eCommerce for All Manufacturers
December 15, 2022 16:00 - 30 minutes - 21.1 MBeCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets. When you think of eCommerce in manufacturing, you may instantly envision a store experience where visitors can purchase low-cost widgets. In reality, eCommerce is much broader and includes numerous diverse digital tactics. Curt Anderson, Founder of B2B Tail, has experienced the evolution of eCommerce, starting from the dot.com boom which he jumped...
Why Does Keysight Have a Resident Geek?
December 01, 2022 16:00 - 31 minutes - 21.4 MBLearn how Keysight connects with engineers through owned and external communities. Daniel Bogdnoff is a technical content marketing leader best known as the Resident Geek at Keysight. Leveraging his EE education from Texas A&M University (whoop!), innate curiosity for all things electrical, and enthusiastic personality, Daniel turned a small pilot video series into a corporate-wide channel with over 105,000 views. During the episode, you'll learn the history behind Keysight Labs and how vi...
Trends at TREW Marketing
November 10, 2022 16:00 - 12 minutes - 8.56 MBLearn which major projects and areas of investments are leading to the best results for TREW Marketing clients. Most of us are deep into marketing planning for 2023, and to help, we’ve been running a trend series to provide you with helpful information as you decide where to investment and make those important budgetary tradeoffs. (If you missed the previous trend blogs and podcast epiosde, you can find those through the links below). On this episode I share 5 major areas of investment f...
2022 Fall Marketing Conference Round-Up
October 20, 2022 15:00 - 53 minutes - 36.7 MBLearn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit. In this episode, I'm joined by several senior members of the TREW Crew to share the big trends and takeaways from conferences we each attended in Fall 2022. These included: INBOUND Content Marketing World (CMW) MozCon The Martech Conference PMM Summit Here are just a few of the topics we covered during the episode: Lee Chapman, TREW Pres...
Influencer Marketing in Electronics and Semiconductor
October 06, 2022 15:00 - 25 minutes - 17.8 MBWhen it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why. Stuart Cording is a reformed electrical engineer turned technical writer who studies and educates about the electronics and semiconductor industry. In short, he is a B2B technical influencer. When you hear the word influencer, you might conjure a celebrity promoting designer clothes on Twitter or a teenager trying 40 different shades of lipstick on Instag...
Edgy Authenticity in Cybersecurity
September 22, 2022 15:00 - 45 minutes - 31.5 MBTwo cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership. When you fire up a Zoom call for a conversation with NuHarbor CEO Justin Fimlaid and VP of Product and Engineering Jack Danahay, you soon discover that these two have distinct chemistry and philosophical alignment on most things in the cybersecurity world. Given this, it was not very surprising to me to learn that their podcast, PWNED (that's pronounced "poh-nd" to us ...
Lasso Your Content Chaos
September 08, 2022 15:00 - 28 minutes - 19.4 MBLearn how to take a strategic and proactive approach to content planning. Jennifer Dawkins, Vice President of Account Services at TREW Marketing, is an expert in content planning for both start-ups and enterprise companies. When it comes to the latter, she's seen her share of Content Managers who are overwhelmed with requests and have no formal process for planning and prioritizing content projects. This leads to random acts of content, lack of insight into performance, and a ton of aging...
Gratitude Culture as a Competitive Differentiator
August 25, 2022 15:00 - 28 minutes - 19.7 MBCreating and promoting a company culture of gratitude leads to higher recruitment and retention success rates. Lisa Ryan has the unusual title of Chief Appreciation Strategist for her company, Grategy. She's also the author of Thank You Very Much: Gratitude Strategies to Create a Workplace Culture that Rocks! You can quickly tell that Lisa has a strong opinion about gratitude and its impact on a company's growth. Gratitude starts with listening. What do employees like most about their job...
2022 Content Marketing World Industrial Summit Preview
August 11, 2022 15:00 - 27 minutes - 18.7 MBTake a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing World. On this episode I'm joined by Adam Beck, Director of Marketing for CADENAS PARTsolutions, and Joe Sullivan, Thinker and Founder at Gorilla 76, to take a sneak peek at this year's Industrial Marketing Summit event which will be held on September 15, 2022. As the event sponsor representing CADENAS PARTsolutions, Adam has put together a stella...
Nimble Event Strategy with Garrett Burnett
July 28, 2022 16:00 - 30 minutes - 20.8 MBWith travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events. Garrett Burnett, Head of Global Events at Silicon Labs, says that one of the most important traits of an events professional is adaptability. It's not IF something will go not according to the plan, it's WHAT. An effective events person is ready with plan B and C without skipping a beat. Never has this trait been more important (and more put to the test) than in these e...
Maximizing Membership in an Industry Association
July 14, 2022 15:00 - 19 minutes - 13.2 MBLearn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website and invest time to explore all the ways association membership can help meet corporate marketing goals. Stephanie Tierney, Director of Marketing Communications for the Electronic Components Industry Association (ECIA), is keenly focused on engaging members and helping them find their passion within the organization. From serving on standards bo...
The Scrappy Solo Tech Marketer
June 30, 2022 15:00 - 20 minutes - 13.8 MBExecutive buy-in, fractional investor support, and intern talent help a solo tech marketer succeed. Diana Van Dusen, Marketing Manager at Azumo, has worked in both enterprise companies as part of a large marketing team and served as a marketing department of one. She enjoys the fast-paced, streamlined decision-making of smaller companies and is very resourceful at securing help to accomplish big marketing goals. Azumo recently underwent a full re-brand, from their name and visual identit...
Video Marketing with Friends in Manufacturing
June 16, 2022 15:00 - 27 minutes - 19.2 MBLearn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness. Eddie Saunders Jr., Head of Demand Generation for Flex Machine Tools, is a highly energetic and action-oriented marketer. He and a team of five colleagues collaborate closely to quickly assess marketing ideas and get them accomplished. This agile process has led them to be early to market with new platforms such as LinkedIn live, and they are not afr...
Ramping Up in a New B2B Marketing Role
June 02, 2022 17:00 - 24 minutes - 16.9 MBStarting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly? Alicia Keene, Inbound Marketing Specialist at TREW Marketing, has been the new marketer on the scene many times over. Through her experiences at an electronic components manufacturer and multi-client work at an agency, she quickly figured out that devoting time to learn and absorb in the early months will lead to higher quality and impactful work. During the episode, Al...
Moving to Google Analytics 4
May 19, 2022 15:00 - 23 minutes - 16.4 MBLearn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data. Keith Moehring, CEO of L2 Digital, is a marketing operations guru. When Google Analytics Version 4 (GA4) first released, I'm guessing Keith was first in the proverbial line to get his hands on the Beta. It made him the perfect guest to discuss why Google rebuilt its analytics platform and walk through key differences between Universal Analytics and...
How Manufacturing Marketers Impact Rep Growth with Ellen Albright
May 05, 2022 18:00 - 31 minutes - 21.6 MBLearn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack. Ellen Albright, Marketing and Communications Director at E-T-A Circuit Breakers, is a resourceful North American marketer of one, backed by a corporate marketing team out of their company headquarters in Germany. Marketing plans start with new product introductions which are then supported by industry/application campaigns specific to regional needs. ...
Company Culture Communication with Lee Chapman
April 21, 2022 14:00 - 30 minutes - 21.3 MBLearn how companies define, reinforce and promote their culture to recruit and retain talent. Lee Chapman, TREW Marketing President and brand guru, knows that it is one thing to define company values, but the behaviors and actions of employees shape a company's culture. When the two are aligned and differentiated, great things can happen! During the episode Lee gives many examples of company culture in action, from keg deck parties and family picnics to service events and Trello wedding p...
ABM Readiness, Measurement, and Winning Tactics with Joe Quinn
April 07, 2022 00:00 - 44 minutes - 30.9 MBAward-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs. Joe Quinn, Senior Account-Based Marketing (ABM) Manager at Salesforce-Tableau and former ABM Leader at NI (National Instruments) has spent the past decade learning, inventing, measuring, and improving on all things ABM. Joe and his team at NI were recognized with an ABM Program of the Year award by the Flip my Funnel organization, and he's tasked with scaling ABM...
A Technical Leader's Inbound Marketing Journey with Matt Eurich
March 24, 2022 15:00 - 22 minutes - 15.2 MBComing up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing? Matt Eurich, COO of Genuen and former President of WTI, is an engineer with a business mind. As he moved up the ranks from engineering to business leadership, he knew that the company's approach to marketing had some gaps.He thought that perhaps those gaps would be addressed by a once-every-three-year website project. He laughs now at the old him who just didn't know ...
Evolve Your Google Adwords Strategy with Glenn Schmelzle
March 10, 2022 16:00 - 36 minutes - 25.2 MBThe Google Adwords platform has grown tremendously in sophistication. Are you keeping up? Glenn Schmelzle, Founder and VP of Lead Generation for Marketing What's New, is laser focused on helping B2B companies get the most out of Google Adwords. He sees marketers make the same mistakes over and over, and one of those is a lack of focus on content. By not creating quality content both in your ad itself and on your website, even the most thoughtful execution of an Adwords campaign will fall ...
Communicating Through Body Language With David Schneer
February 24, 2022 16:00 - 37 minutes - 25.8 MBDavid Schneer is a Ph.D., CEO, and Body Language Master Trainer at The Merrill Institute. Through conducting qualitative focus groups in the electronics industry for 30 years, he recognizes that each and every one of us are surrounded by communications contradictions. David became passionate about helping business professionals and other interested folks (hello parents of teenagers!) discern someone's truth through body language. During the episode, David quizzes me about common body langu...
Manufacturing Marketing Research Findings with Lisa Beets
February 11, 2022 16:00 - 17 minutes - 12.3 MBLearn where to invest and pitfalls to avoid when crafting your 2022 marketing plan. Lisa Beets, Research Director for the Content Marketing Institute (CMI), conducts seven primary research studies annually, and one of her favorite focuses in manufacturing. This is in part to her days with Penton Media focused in HVAC, but also recognizing the need for data in this unique industry. During the episode, Lisa walks me through CMI's Manufacturing Marketing report and we discuss several datap...
2022 State of Marketing to Engineers Research Highlights with Christian Haight
January 27, 2022 16:00 - 26 minutes - 18.4 MBThe 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a variety of industries, including manufacturing, automotive, energy, electronic components, semiconductor, and aerospace/defense. TREW Marketing and GlobalSpec recently released our 5th annual study of how engineers and technical buyers seek and consume information to make purchase decisions. In this episode, Christian Haight joins host Wendy ...
Context Matters: Writing for Engineers with Adam Kimmel
January 13, 2022 16:00 - 25 minutes - 17.3 MBUnderstanding the context of why and who makes all the difference when writing for engineers and technical buyers. Adam Kimmel, Principal Technical Content Writer at ASK Consulting, spends his days boiling down highly technical information into consumable content targeted to specific audience personas. During this episode, we covered a ton of ground -- from what behaviors make a technical writer successful to how to extract the right information from subject-matter experts. Aside from the...
2021 Wrap Up and Look Ahead to 2022
December 30, 2021 20:00 - 11 minutes - 8.24 MBShifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season. Content Marketing, Engineered is almost two years old now! It's evolved and improved, but the focus remains steadfast on helping leaders and marketers reach highly technical audiences through content and digital marketing. In case you missed some of our episodes, here is a walkthrough of what we covered in 2021. Virtualizing the field sales role with Mich...
Media Miniseries | Successfully Pitching Media with Lisa Peterson
December 16, 2021 16:00 - 30 minutes - 20.7 MBIn the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're learning how to pitch media successfully, and what goes into a successful media relations campaign. Through this Media Miniseries we've learned that a lot goes into securing coverage in publications (whether paid placements or editorial coverage. In today's episode, Lisa Peterso...
Media Miniseries | Using Newswires in Your Media Strategy with Glenn Frates
December 14, 2021 16:00 - 27 minutes - 18.9 MBIn the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're breaking down news wiring services and covering -- what they are, when to use them, and how to use them to get your message across as effectively as possible. Through this Media Miniseries we've learned that there's a host of ways to get your information in front of your prospect...
Media Miniseries | Connecting Via Online Communities with Erik Jansen
December 09, 2021 16:00 - 27 minutes - 19.2 MBIn the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're exploring opportunities to connect with prospects via online communities From our research, we know that engineers look to content written by other engineers. For this reason, engineers look to content that has technical depth and a tone that's relatable. When writing content for...
Media Miniseries | Match Your Marketing Goals to Advertising Products with Patrick Carmody
December 07, 2021 16:00 - 35 minutes - 24.2 MBIn the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're diving deeper into advertising -- and in particular how to align your marketing goals with the right advertising products to support your business. Last week, we gave a comprehensive introduction to advertising with technical trade publications, and this week, we're diving in de...
Media Miniseries | Intro to Advertising for Technical B2B Companies with Lee Douglas
December 02, 2021 16:00 - 38 minutes - 26.4 MBIn the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're exploring advertising -- how to think about it, what goals are reasonable, and where to focus your spend. Content marketing typically involves writing and publishing content on your own site, and attracting visitors to that content. But -- external channels can still be extremely ...
Media Miniseries | Engaging Technical Editors with Gary Lerude
November 30, 2021 16:00 - 38 minutes - 26.2 MBIn the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. In today’s episode, we cover working with technical B2B trade publications from an editorial perspective. Content marketing typically involves writing and publishing content on your own site, and attracting visitors to that content. But -- external channels can still be extremely helpf...
Your 2022 Marketing Planning Guide, Jennifer Dawkins
November 22, 2021 15:00 - 29 minutes - 20.5 MBLearn where to invest and pitfalls to avoid when crafting your 2022 marketing plan. Jennifer Dawkins, TREW Marketing VP of Account Services, has spent two decades crafting marketing plans for technical companies. In that time she's seen companies fall into some common traps when approaching planning, which leads to wasted budget, poor results, and a negative reflection on marketing as a whole. Being tactically driven, planning in a silo, and focusing on vanity metrics rather than business...
Misconceptions About Engineering & Scientific Buyers with Sandy Williams
November 18, 2021 16:00 - 42 minutes - 29 MBToo many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry. Sandy Williams, Biomedical Engineering Ph.D. and President of Access Biomedical Solutions, has seen too many marketing and sales efforts fail due to misconceptions about the technical buyer leading to ineffective tactics. Buyer personas are helpful, but overreliance on these can be dangerous. Sandy reminds us that these buyers are often innovatin...
Using a Data-Driven SEO Approach with Kyle Roof
November 04, 2021 15:00 - 32 minutes - 22.1 MBAnalysis and testing are key on-page SEO tactics that can significantly lift search engine rankings. Kyle Roof, SEO consultant, patent-holder, product developer and trainer, is here to dispel a myth. People may believe that high-ranking pages in Google equate to the best content, but in reality, the Google algorithm boils down to math -- without human intervention. So it isn't necessarily the best content that wins, it's the most optimized-for-Google content that wins. (Case in point - che...
INBOUND 2021 Recap with Julia Fellows
October 21, 2021 15:00 - 22 minutes - 15.6 MBDid you miss INBOUND 2021? Never fear, we have you covered with this recap episode. Julia Fellows, TREW Account Manager, joined me to recap trending topics and hot sessions from INBOUND 2021, an annual marketing and sales conference hosted by HubSpot. The event was held virtually again this year, and the emphasis weighed heavily towards marketing best practices, with a lighter touch on new product announcements by HubSpot. Email marketing has been hugely important to fill the face-to-fa...
Digital Customer Engagement Maturity Model with Richard Barnett
October 07, 2021 15:00 - 46 minutes - 32 MBHow well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long sales cycles are shifting more spend towards digital sales and marketing programs. Richard Barnett, CMO of Supplyframe, is a self-professed fan of #models. Specifically, models and processes to help global electronics suppliers address engineering and production life cycles, from design to new product introduction. He has recently introduced the...
Takeaways from 346 Marketing & Sales Books with Douglas Burdett
September 24, 2021 15:00 - 51 minutes - 35.7 MBWhat recurring themes are found in 346 marketing and sales books? Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or sales book every week. EVERY WEEK! He then interviews the author for what is typically a lively discussion around key principles or interesting take-aways from the book material. After recording 346 episodes (and counting!), Douglas has noticed some important recurring themes across these books, including: Marketers need to get into the rev...
Secrets to Building a High-Peforming B2B Website With Erin Moore and Jamie Tokarz
September 09, 2021 15:00 - 32 minutes - 22.6 MBWhile most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website. Erin Gleeson, TREW Marketing Account Director, and Jamie Tokarz, TREW Marketing Content Manager, stop by to share often-overlooked or under-appreciated aspects of the website redesign process that have a massive impact on web performance. Erin walks us through the website redesign strategy process, and why this step is critically important. Durin...
Overcoming Imposter Syndrome in Manufacturing Marketing with Sam Morgan
August 26, 2021 15:00 - 26 minutes - 18.5 MBAs a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the technical solutions offered by your company. Sam Morgan, Sales & Marketing Specialist at Morgan Polymer Seals, wasn't always a technical marketer. He started his career in the music industry as both a songwriter and music label advertising coordinator. When he made the switch over to Morgan Polymer Seals as their solo marketer....well, you might...