Lasso Your Content Chaos
Content Marketing, Engineered Podcast | TREW Marketing
English - September 08, 2022 15:00 - 28 minutes - 19.4 MB - ★★★★★ - 19 ratingsMarketing Business Education How To b2b marketing marketing to engineers b2b content marketing industrial marketing b2b inbound marketing manufacturing marketing technology marketing embedded marketing technical marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Learn how to take a strategic and proactive approach to content planning.
Jennifer Dawkins, Vice President of Account Services at TREW Marketing, is an expert in content planning for both start-ups and enterprise companies. When it comes to the latter, she's seen her share of Content Managers who are overwhelmed with requests and have no formal process for planning and prioritizing content projects. This leads to random acts of content, lack of insight into performance, and a ton of aging content which can be detrimental to the brand.
During the episode, Jennifer shares key steps in developing a content plan. It starts well before the first content brainstorming session, as all content should tie back to a campaign with identified personas and success metrics. She walks us through how to conduct a content brainstorming session using a content topic cluster framework, and shares who should (and should not) be in the room.
We also cover accountability, measurement, how to handle ad-hoc content requests, and an approach to auditing aged content.
For show links and more, visit the Content Marketing, Engineered podcast blog
https://bit.ly/CMEPodcast
Learn more about TREW Marketing
https://www.trewmarketing.com
Order the book! Content Marketing, Engineered
https://bit.ly/contentmktgeng