Media Miniseries | Engaging Technical Editors with Gary Lerude

 In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. In today’s episode, we cover working with technical B2B trade publications from an editorial perspective.  

Content marketing typically involves writing and publishing content on your own site, and attracting visitors to that content. But -- external channels can still be extremely helpful to broaden your potential audience. By securing content in trade publications, companies can catch the attention of new prospects and draw them back to the company's website.

There are dozens of reputable B2C technical publications but a few rise to the top. Microwave Journal is one of those few. Today, Microwave Journal editor Gary Lerude will talk to us about how you can use trade publications to share your news, grow your audience, and build your brand. This content is particularly relevant with the recent advancements in 5G mmwave -- Gary notes that while there are a handful of significant test and measurement providers who have relationships with editors, industries like communications and medical are full of smaller companies and startups with niche technologies who can benefit from the brand awareness that comes with editorial coverage.

On this episode you'll hear details of exactly how and when to engage with technical editors as well as what editors are looking for, what's helpful to them, and what to expect to have prepared when you reach out. 

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