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Company Culture Communication with Lee Chapman
Content Marketing, Engineered Podcast | TREW Marketing
English - April 21, 2022 14:00 - 30 minutes - 21.3 MB - ★★★★★ - 19 ratingsMarketing Business Education How To b2b marketing marketing to engineers b2b content marketing industrial marketing b2b inbound marketing manufacturing marketing technology marketing embedded marketing technical marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Learn how companies define, reinforce and promote their culture to recruit and retain talent.
Lee Chapman, TREW Marketing President and brand guru, knows that it is one thing to define company values, but the behaviors and actions of employees shape a company's culture. When the two are aligned and differentiated, great things can happen!
During the episode Lee gives many examples of company culture in action, from keg deck parties and family picnics to service events and Trello wedding planning boards. We examine who is responsible for defining and owning culture, ways to communicate and promote culture, and opportunities to uncover and tackle culture issues.
Employee onboarding, six-month reviews, and exit interviews are all good touchpoints to seek out culture feedback. Is there alignment between the company's core values and the culture? Misalignment may be the catalyst for an operational change, such as adopting a new software tool, or an outdated notion of values, such as evolving workforce needs.
Content plays a significant role in defining and reinforcing culture, both internally and with external stakeholders such as prospective customers and new hires. Communicate about your culture through the "about us" company page, employee videos, blogs and social posts (just to name a few).
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