Conquer Local Podcast
322 episodes - English - Latest episode: 13 days ago - ★★★★★ - 222 ratingsWelcome to the Conquer Local podcast, hosted by Chief Marketing Officer, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
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Episodes
121: Everest, AI, and Parental Leave | with Steve Whittington
June 06, 2018 17:32 - 31 minutes - 28.8 MBVPs don’t take parental leave. But they don’t climb Mount Everest either, do they? Steve Whittington, VP of Marketing at Flaman, has helped his organization attain industry-leading growth by obsessing about the customer experience, has used AI to improve sales, has taken the time to climb the world’s tallest mountains, all while still being an attentive dad. Find some inspiration for managing it all right here on the Conquer Local podcast with Steve Whittington and George Leith. Subscribe t...
120: Unlocking Inside Sales: Recruiting, Training, and Motivating | Greg Ryan
May 30, 2018 16:40 - 18 minutes - 16.8 MBInside sales is evolving, and we’ve been given keys to the kingdom. Greg Ryan, Senior Vice President of Sales at ThriveHive, joins us to discuss how he helped build a powerful inside sales team from recruitment all the way to the President’s Club. He’s got plenty of strategies to help you build a highly effective sales team – from recruiting the right people, training them properly, motivating them successfully, and retaining them in the long-run. If you’re looking for ways to manage your...
119: Heather Monahan | Confidently Pursuing Goals & Embracing the Unknown
May 23, 2018 15:52 - 25 minutes - 23.5 MBShe was named one of the Most Influential Women in radio in 2017. 30 days later, she was fired from her role as Chief Revenue Officer. The sudden and unexpected termination forced Heather to reinvent herself and build her brand from scratch. Now, Heather has authored her first book, Confidence Creator, has been featured on the Elvis Duran show, and was named a Brand Ambassador for Perry Ellis International. Find out how she climbed her way back to the top, how you can become a better sa...
118: Salespeople are Always Right | with Romy Sembi
May 16, 2018 15:33 - 24 minutes - 22.6 MBSalespeople are always right. That bold statement was said by none other than Romy Sembi, Founder & Sales Trainer at Aura Sales in London. In this episode of the Conquer Local podcast, George discusses some of the top tips and tricks that this 15-year veteran sales trainer has for new and experienced salespeople everywhere. His core philosophy: Believe 100% in your opinion, and you’ll enjoy roaring success as a salesperson. Learn how you can do just that: listen now! Subscribe to the podc...
117: Making Freemium Work for your Salesforce | with Karen Davies and James Moore
May 11, 2018 14:29 - 32 minutes - 29.8 MBDoes a freemium model actually work? For the sales team at Web.com, it does. They've launched WebCard, no-cost starting point for B2B sales, and it's working. This week, George speaks with Karen Davies, Go-To-Market Manager and James Moore, SVP of Web.com, to dig into their freemium model, and how they're succeeding so well in helping legacy sales reps thrive in digital. Hint: Depth of product knowledge, and deep buy-in from sales managers is key. Listen now!
116: From Rock Bottom to Rockstar Agency, with Todd Collins
May 02, 2018 16:17 - 26 minutes - 23.9 MBTodd was bankrupt. His car dealership was taken from him. His business partner was embezzling money. He was getting a divorce. He was being sued. Todd had hit absolute rock bottom. Listen to how Todd Collins, COO of Platinum Reputations, climbed his way out of the toughest struggles of entrepreneurship and stepped on to the top of the Agency game. For all that and tons more motivation, tune in to this Conquer Local episode with George Leith. Subscribe to the podcast now, on iTunes https://g...
115: Steve Nudelberg: Confessions of a Serial Salesman
April 25, 2018 18:19 - 20 minutes - 19.2 MBIn this episode, Steve Nudelberg, sales trainer and author, tells us about his new book, Confessions of a Serial Salesman. Tune in to learn how you can adapt his 60-30-10 sales rule to your own career and how you can transform networking into a lifestyle choice, rather than an event. Subscribe to the podcast today. Google https://goo.gl/uyDsij and iTunes https://goo.gl/8vPm1B
114: Dennis Yu: Forget Facebook’s PR problem and focus on your personal brand
April 20, 2018 23:05 - 32 minutes - 30.1 MBWe catch up with Dennis Yu, Chief Technology Officer of BlitzMetrics and one of our favorite social media marketing experts, to get his take on what Facebook's data problem means for marketers (hint: Dennis sees opportunity!) as well as tactical strategies for helping businesses get value with video and authentic stories on social. Subscribe today on your favorite podcast app. Recorded on lcoation at VendastaCon 2018 in Banff, Canada.
113: Rand Fishkin: Goodbye Moz, hello SparkToro! Start-up struggles & sales strategies
April 12, 2018 19:39 - 23 minutes - 21.7 MBRand Fishkin, the Wizard of Moz—recently turned Sorcerer of SparkToro—joins George to talk about his new start-up and the release of his upcoming book, Lost and Founder. From his personal and professional struggles in entrepreneurship to his advice for sales and marketing leaders, learn how to avoid the most common start-up mistakes and conquer your challenges with hard-won insights. Subscribe to the podcast today on iTunes https://goo.gl/8vPm1B or Google Play https://goo.gl/uyDsij
112: Alexander Group’s secret weapon: the client impact analysis | with Matt Bartels, Quang Do
March 28, 2018 19:29 - 20 minutes - 18.6 MBHave you subscribed yet? Get weekly episodes delivered straight to you on Apple & Google Play! Connecting the dots between your advertiser’s objectives, their audience, and every other success factor has never been so complicated for salespeople. Matt Bartels and Quang Do from Alexander Group join us this week to discuss why solving that problem starts with CIA: a 'client impact assessment'. Tune in to hear some of their specific pointers so that you can grow and get to the top of your sales...
111: Becoming Passionate and Articulate About Your Sales Strategy | Featuring James Moore
March 21, 2018 17:24 - 20 minutes - 19.1 MBHow can a salesperson win in 2018 when buyers are becoming more skeptical of complicated digital products and services? According to James Moore, Chief Revenue Officer of Simpli.fi., it all starts with credibility. It’s time to say goodbye to the same old script, and hello to continuous learning to become an articulate and passionate salesperson that buyers trust. To learn about bolstering your own credibility and so much more, tune in to this week’s episode with James Moore now! Want our p...
110: What 7,500 SMB Advertisers Want, with Gordon Borrell | At #LOAC2018
March 12, 2018 15:12 - 20 minutes - 18.4 MB"They're pissed off. They're confused. And there's your opportunity." Gordon Borrell joins us this week from New York City at #LOAC2018 conference, where he and his guests are addressing critical trends affecting the local marketing industry. Tune in to hear Gordon's key takeaways and trend predictions from his massive survey on SMBs (Advertisers) in the United States. Subscribe to the Conquer Local podcast right now, for weekly episodes. Apple – https://goo.gl/8vPm1B Google – https://goo.gl...
109: The Math Equation Behind Fat Loss with George’s Personal Trainer, Bill Karalash
March 07, 2018 17:54 - 24 minutes - 22.4 MBFeeling healthy and energized is key to a sales professional’s success. Bill Karalash wanted to feel healthier every day, but was confused by all the conflicting diet and exercise advice he was hearing. So he dug in, got himself certified as a personal trainer and sports nutrition specialist, and developed a course that cuts the BS and helps people understand how to lose fat and feel healthier. George talks with Bill Karalash, a sales-trainer-turned-fitness-trainer from Maverick Strength and ...
108: Print Isn’t Dead at the Seattle Times (The 121-Year-Old Startup) — with Gary Smith
February 28, 2018 18:30 - 25 minutes - 23.3 MBPrint is alive and thriving at the Seattle Times. In this episode, George talks with Gary Smith, VP of Advertising at the historic newspaper, about how they are evolving to serve businesses in their market by adopting the mentality of a 121-year-old startup. Listen now! Attend VendastaCon April 3-5, 2018 in Banff Canada to turn your company into a 'recurring revenue machine' https://vendastacon.com
107: War stories from McClatchy’s former commander of digital revenue — with John Jordan
February 21, 2018 18:00 - 19 minutes - 18.1 MBWhen revenue plateaus, you’ve got to change. John Jordan, the former head of digital revenue at The McClatchy Company—the United States’ third-largest newspaper publisher by daily circulation—shares insights into how he helped a 161-year-old sales organization achieve double-digit revenue growth with digital solutions and needs-based selling. See John and George speak more about this topic at VendastaCon in Banff, Canada, April 3-5th, 2018. https://vendastacon.com Subscribe to the podcast t...
106: Taming the Terror of the 30-Day Post-Sale Follow Up
February 14, 2018 16:47 - 14 minutes - 13.1 MBIf there was an episode you’d need to memorize and utilize every single day, it’s this one! Our host, George Leith, dives deep into the piece of the sales process where most salespeople fail: 30 days after the sale. He explains how to provide the most value, and how to set the stage for success in the future. It’s time to stop sticking your head in the sand, and start walking confidently into the post-sale meeting with your client. Get each week’s episode automatically by subscribing on iT...
105: Proving Performance & Going Beyond Product Peddling — with Jed Williams
February 07, 2018 15:58 - 25 minutes - 23.6 MBA CNA 2.0, a post-sale quarterback strategy, and a blowy thing might be all you need to win at sales in 2018! This week, George chats with Jed Williams, Chief Innovation Officer of the Local Media Association to discuss how personalized, business-specific data can help you drive sales. Tune in to hear them discuss how to execute a better customer needs assessment, and the post-sale fulfillment strategy. Also something about a #blowything. Don't miss an episode — Subscribe today. And join in t...
104: Motivating Salespeople & Pivoting to Needs-Based Selling — with Mike Giamprini of 411.ca
January 31, 2018 14:57 - 16 minutes - 15.3 MBThis week, George visits 411.ca headquarters in Toronto, Ontario, Canada, for the relaunch of their small business solutions to help them better serve their whopping 500-700 new clients every month. Hear him speak with VP of Strategy and Business Operations, Mike Giamprini, to receive some fantastic details on how Mike and his team are motivating salespeople, from new-hires to experienced managers, and how they're growing revenue with their high-performing sales & service teams – all focused ...
103: Becoming Iron Man - What George Learned From a Life-Altering Surgery
January 24, 2018 14:11 - 15 minutes - 14 MBIf you thought that hip replacement surgery had nothing to do with sales, we have a surprise for you. In this week's podcast, George discusses how his surgeon, Dr. Anthony King, confirmed a thing or two about sales while giving him a modern-medicine titanium upgrade. Listen in to hear how selling a 'package' isn't the way to become a successful and trusted local expert, and what you should be doing instead. https://www.conquerlocal.com/podcast/103-becoming-iron-man-george-learned-life-alteri...
102: How Traditional Sales Reps Are Transitioning to Digital — With David Little
January 17, 2018 16:16 - 25 minutes - 23.6 MBThis week George talks with sales innovator David Little, who was recently promoted to SVP of Enterprise Sales at Comporium Communications, a telecom company with over 300 salespeople providing television, internet, and home security solutions in South Carolina. Listen as they dive into what has allowed his sales teams to transition into trusted local marketing experts and drive his company’s growth in an extremely competitive industry.
101: Adapt or Die: Selling Digital Media in 2018 | Conquer Local Podcast with George Leith
January 10, 2018 18:01 - 18 minutes - 16.7 MBIn the age of “I’ll just Google that…”, it takes a lot of effort for salespeople to become (and stay) the go-to marketing experts for their local business clients – but it can be done! In this episode, George Leith, international sales educator and chief revenue officer at Vendasta, discusses why constantly adapting and learning are mandatory for any salesperson hoping to stay on top in 2018. In this podcast, you’ll find these takeaways and more: 1. How much time should you spend learning e...
Teaser: Introducing a Podcast for Digital Marketers
December 18, 2017 23:39 - 25 seconds - 404 KBGeorge Leith is going to be speaking with experts around the world, giving you everything you need to start or grow your digital marketing agency.