Conquer Local Podcast
332 episodes - English - Latest episode: 8 days ago - ★★★★★ - 222 ratingsWelcome to the Conquer Local podcast, hosted by Chief Marketing Officer, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
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Episodes
526: Selling From The Heart | Larry Levine
June 29, 2022 16:03 - 32 minutes - 30.2 MBLarry Levine joins us this week on the Conquer Local Podcast, to highlight the importance of inner self-awareness and how it links to the overall success - both physically and mentally. Larry Levine is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast. Larry has 30 years of in-the-field sales experience within the B2B technology space knowing what it takes to be a successful sales professional, and the importance of taking a second to deb...
525: Building Connections With Your Customer | Todd Duncan
June 21, 2022 21:09 - 36 minutes - 33.6 MBTodd Duncan, one of the most sought-after coaches, a New York Times bestselling author with over 17 books, and was a top 1% Loan Originator financing over 5,000 transactions in 12 years is our guest this week on the Conquer Local Podcast. Todd shares his wisdom with us on building connections with your customer to get past that filter the buyers have and we can do that by transferring the spotlight from us to them. Make the sale about the buyer, and trust will follow. It's about connection, ...
524: Top 10 Sales Metrics | Master Sales Training Series
June 15, 2022 15:10 - 22 minutes - 20.4 MBGet ready for the Top 10 Sales Metrics on this Master Sales Training Series, Conquerors. Calling all sales leaders, managers, and captains - 74% of companies who fall short of their goals weren't tracking their lead or sales opportunity numbers. When it comes to sales, accountability is vital. As sales leaders, it is up to us to keep our sales team accountable to personal and organizational goals. But how can you do it? In this episode, we're going to round up the top 10 sales metrics you ne...
523: Lead Generation through Podcasting | Collin Mitchell
June 08, 2022 17:11 - 29 minutes - 27.2 MBYou need to approach lead generation through podcasting as you would anything in life: ignore the myths surrounding quick gratification, stumbling across millions of listeners, and easy monetization. It takes time, and you need to invest in these channels and have patience. We are bringing the expert—Collin Mitchell, Chief Revenue Officer at Salescast. Collin shares a few key insights; Be mindful about your ads; if you focus too much on monetization, installing programmatic ads that don't ap...
522: Monthly Recurring Revenue | Mark Girvan
June 01, 2022 17:29 - 35 minutes - 32.1 MBMark Girvan, CCO of Freshbooks, joins the podcast this week - Mark got into sales at a company involved with the early days of voice recognition software, and this is where he fell in love with the art and science that technology can behold. George and Mark cover three topics: Monthly recurring revenue, the sale indicators, and acquiring new vs. engaging existing customers. Monthly Recurring Revenue: We buy differently now—try before you buy is the new normal. As consumers, we do not want t...
521: Personal Branding | Libby Gill
May 25, 2022 15:41 - 28 minutes - 26 MBExecutive coach, leadership expert, and award-winning author - Libby Gill guides organizations to build a culture based on an inspiring vision of the future. We are so lucky to have such an enthralling guest join us this week. Libby speaks on the 3-step process: Clarify the vision for life (professional and personal), simplify the pathway for yourself (we clutter lives with things that don't matter), then execute! Personal branding. Even if you work for that big company- they have the logo a...
520: Body Language on Zoom | Mark Bowden
May 18, 2022 15:44 - 25 minutes - 23.7 MBGet excited, Conquerors - Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author. He has been Voted Global Gurus' #1 Body Language Professional in the world. Mark is dropping the knowledge bombs on us; a few highlights from the episode are planting pieces of your DNA in working through zoom, setting a virtual work environment, and what it means to separate "work-self" and "home-self". In addition, Mark's unique GesturePlane system of nonverbal communica...
519: How to Provide Digital Accessibility | Alisa Smith
May 11, 2022 16:50 - 19 minutes - 17.6 MBWe welcome Alisa Smith, Accessibility Evangelist at AudioEye, to the podcast this week. She is a passionate accessibility advocate with a 20-year technology career working in design, development, and quality assurance in the digital marketplace, automotive, and financial services industries. We cover three quick wins you should start doing to bring accessibility to your's and your client's websites: Label your buttons Organizing your content by having clear and distinct headings include t...
518 - Digital Accessibility | Ty D'Amore
May 04, 2022 22:10 - 26 minutes - 24.4 MBTy D'Amore, VP of Strategic Partnerships at AudioEye Inc., joins the podcast this week, talking about digital accessibility. 20% of your addressable market will have a disability that alters their digital experience. It’s not just necessity platforms that need to adjust- this is a statistic for customers of any industry you happen to be operating in. Being proactive with digital accessibility can reduce liability and unfortunate conversations with clients and allow you to prepare for the mat...
518: Digital Accessibility | Ty D'Amore
May 04, 2022 22:10 - 26 minutes - 24.4 MBTy D'Amore, VP of Strategic Partnerships at AudioEye Inc., joins the podcast this week, talking about digital accessibility. 20% of your addressable market will have a disability that alters their digital experience. It’s not just necessity platforms that need to adjust- this is a statistic for customers of any industry you happen to be operating in. Being proactive with digital accessibility can reduce liability and unfortunate conversations with clients and allow you to prepare for the mat...
517: Everyone has a Seat at the Table of Culture | Paul Epstein - Part 2
April 27, 2022 17:08 - 22 minutes - 20.8 MBGet ready for the second part of the 2-part series with Paul Epstein. The main takeaway for this episode is the Head, Heart, and Hands equation. As you go through your day, pay attention to those decisions that either your head or heart aren’t on board with. Then dive deeper into why one or the other isn’t fully committed to the decision to either stop the action or move forward and let your hands get into action. At one point, there was passion, drive, and genuine enthusiasm for any idea. S...
516: Everyone has a Seat at the Table of Culture | Paul Epstein - Part 1
April 20, 2022 02:49 - 22 minutes - 20.2 MBGet ready, Conquerors, joining us for part 1 of a 2-part series - Paul Epstein. He is an expert in leadership and organizational culture with nearly fifteen years of experience as a professional sports executive for multiple NFL and NBA teams. As Founder of Purpose Labs, Paul is on a mission to impact millions of lives by sharing his message of Playing Offense as an author, keynote speaker, business coach, and leadership trainer. Paul and George discuss what it means to have a Bias for Actio...
515: 10 Best Business to Business Prospecting Methods | Master Sales Series
April 13, 2022 17:59 - 23 minutes - 21.4 MBGeorge Leith is a lone wolf this week, ready to share his industry secrets for the 10 best business-to-business prospecting methods. We know how draining prospecting can be, ensuring that new opportunities are constantly added to your funnel. You need to be a hunter, partner with other organizations, and deliver a message that's short and to the point. It's easy to get lost in these numerous communication channels, and operating uniquely in each can be tedious. You have probably heard of the...
514: Current State of Vendor and Media Company Relations | Martin Kristiseter
April 06, 2022 18:04 - 26 minutes - 24.5 MBMartin Kristiseter joins George Leith this week to discuss the current relationship between vendors and media companies, automation, and the adoption of streaming. Martin is the Managing Director at Compulse, a marketing technology and managed services company that makes omnichannel advertising more efficient and profitable for local agencies and media companies. Prior to joining Compulse, Martin led innovative digital media initiatives at a number of companies, including Marketron, where he...
513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell
March 30, 2022 14:38 - 42 minutes - 38.9 MBGordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal, The New York Times, Ad Age, Forbes, and other publications. In this episode, Gordon discusses advertising's evolution into marketing. Marketers young and old need to realize the unique ...
512: The Future of Customer Experience | Steven Van Belleghem
March 23, 2022 14:39 - 26 minutes - 24 MBEven local competition has become international in 2022. Consumers are smart, informed, and intrinsically motivated to find the best offering for their wants and needs. So, how do we compete? How do we stand apart from the other businesses in our corner? This is what we're conquering today. Steven Van Belleghem is a global thought leader in the field of Customer Experience. His passion is spreading ideas about the future of customer experience. He is the author of multiple international best...
511: 11 Mistakes Customer Success Professionals Should Avoid | Master Sales Series
March 16, 2022 14:31 - 16 minutes - 15.1 MBAnother master sales episode brought to you by your favorite sales leader, George Leith. Today he lays out the 11 (straying from the round numbers because it's that important) mistakes customer success professionals should avoid. George has dedicated a massive part of his career to serving customers. In that time, he's seen the good, bad, and ugly. Today he's going to go over what he thinks are some of the most common mistakes. Think of a common practice like using jargon. We maybe don't wan...
510: Why Salespeople Need To Behave More Like Doctors | Keenan
March 09, 2022 18:10 - 27 minutes - 25.2 MBKeenan joins George Leith this week on the podcast. Through his business, A Sales Growth Company, he has helped companies increase sales by 300%, positioned companies to raise millions of dollars in funding, rebuilt sales cultures, implemented ABM strategies, built sales teams for multi-million dollar mergers, and stopped negative sales growth for all types of companies, from start-ups to Fortune 25. In this episode, he provides his unique perspective on CRMs, who own the success in a coach ...
509: Human Resources In A World With No Physical Boundaries | Lauren B. Jones
March 02, 2022 14:54 - 26 minutes - 24.2 MBLeap Consulting Solutions, Founder, Lauren B. Jones joins the Conquer Local Podcast to discuss human resources' massive shift in our everchanging environment. This entails remote working environments, hiring across the globe for your organization, building trust in your organization, and being proactive in acknowledging when your employees are crushing it. Lots of great takeaways and an overall brilliant conversation with HR tech super nerd, Lauren B. Jones. Lauren B. Jones has been a lead...
509: Auditioning For The Role Of Yourself; Conquering change | Lauren B. Jones
March 02, 2022 14:54 - 26 minutes - 24.2 MBLeap Consulting Solutions, Founder, Lauren B. Jones joins the Conquer Local Podcast to discuss this idea of creating confidence and conquering change. She was in a position where she was quite literally getting credit for building someone else's mansion. This leads her on a journey of auditioning for the role of herself, getting that role, and acquiring the numerous accolades mentioned below. This is a real-life example of creating confidence, realizing opportunity, getting out of your comfo...
508: Vendasta Acquires MatchCraft | Sandy Lohr, Brendan King
February 28, 2022 16:53 - 22 minutes - 20.5 MBOn January 11, 2022, Vendasta, our organization, announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Brendan King, Co-founder and Vendasta CEO says the following: “MatchCraft and Vendasta have been longtime friends, and we’re fortunate to have them join the Ve...
507: How To Think More Profitably As An Agency | Marcel Petitpas
February 23, 2022 17:32 - 30 minutes - 28 MBMarcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. Today he's going to dissect agency prof...
506: Price Negotiating; A masterclass for sellers | Chris Croft
February 16, 2022 16:15 - 46 minutes - 42.6 MBLeading expert on time management and selling negotiations, Chris Croft from Chris Croft Training and Management joins us again this week to discuss price negotiations. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. Most negotiations are from the buyer's perspective. We're flipping the script today. SMBs...
505: Time Management: Life Is Long, Here's How To Get Your Time Back | Chris Croft
February 09, 2022 19:15 - 29 minutes - 26.6 MBLeading expert on time management and negotiations, Chris Croft from Chris Croft Training and Management joins us this week for part 1 of a 2-part series. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. This week he joins George Leith to discuss time management. Chris has this brilliant ability to make th...
504: Zero-Waste Marketing and $100,000+ Websites | Andy Crestodina
February 02, 2022 18:03 - 35 minutes - 33 MBAndy Crestodina started building websites in the early 2000's with a roommate and to this day has not pivoted. Through what he likes to call "zero-waste marketing" (and doing phenomenal work) he has turned this into Orbit Media Studios; a 48 person, ~$7million project-based yearly revenue business. His LinkedIn newsletter "Digital Marketing Tips" has accumulated 120,000 subscribers in its first year and he has facilitated $600,000 worth of digital marketing services donated through Chicago C...
503: Anatomy Of An Entrepreneur | Master Sales Series
January 26, 2022 16:20 - 10 minutes - 9.49 MBThis week, renowned sales leader and your host, George Leith goes over the anatomy of an entrepreneur. Every entrepreneur is different. We all have certain skills and capabilities that we have specialized over the years that are unique to our craft and our own grind. George Leith goes over 8 underlying characteristics that he has seen successful entrepreneurs exhibit and relates them to his own experiences. As you listen to this episode, note the anatomy highlighted and cross-reference it wi...
502: The ABCDE Of Marketing Re-Invented, Part 2 | Rishad Tobaccowala
January 19, 2022 14:04 - 18 minutes - 17.1 MBBack for part 2. Last week Rishad Tobaccowala gave us some insight on staying human in the age of data. This week, he's expanding that conversation by discussing what he calls the "ABCDE of Marketing Re-invented" (access link for Rishad's blog). Rishad's ABCDE framework for how marketing has changed and continues to change is used as a way for him to help guide people he advises. He believes that this is the future of marketing, below are descriptions for his framework as discussed in anothe...
501: Staying Human In The Age Of Data, Part 1 | Rishad Tobaccowala
January 12, 2022 17:29 - 30 minutes - 27.6 MBRishad Tobaccowala is an author, speaker, and advisor with four decades of experience specializing in helping people, organizations and teams re-invent themselves to remain relevant in changing times. Rishad’s best-selling book “Restoring the Soul of Business: Staying Human in the Age of Data” was published globally by HarperCollins in January 2020 and focuses on helping people think, feel, and see differently about how to grow their companies. In the first episode of a 2-part series, Risha...
500: Creating Confidence: Auditioning For The Role Of Yourself | Heather Monahan
January 05, 2022 18:35 - 26 minutes - 24.6 MBHeather Monahan is a best-selling author, keynote speaker, TEDx speaker, and Board Member of Healthlynked Corporation. As a former C-suite executive in media, she was named one of the most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018. Heather’s podcast Creating Confidence is a Top 100 show in the Business category on Apple Podcast. Heather was named one of the Top 40 Female Keynote Speakers of 2020 and Top 50 Keynote Speakers in the ...
451: 2021 Year in Review | Brendan King
December 29, 2021 23:45 - 28 minutes - 26.4 MB2021 was a historic year for Vendasta and the Conquer Local ecosystem. In this episode, Vendasta CEO and Co-Founder, Brendan King takes us through it all with a 2021 year in review. Brendan and George Leith discuss macroeconomics and how inflation is building, robotic process automation (RPA) and how we leveraged it to win in 2021, and the big topic of adapting to change. As always, we ask Brendan King what's in his incredibly accurate crystal ball. This year he's seeing images of robotic pr...
450: A Realistic Approach to Sustaining Your Unique Happiness | Gretchen Rubin
December 22, 2021 17:00 - 33 minutes - 30.2 MBGretchen Rubin is the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold over 3.5 million copies and have been published in more than thirty languages. Her "Four Tendencies" personality framework on sustaining happiness divides people into Upholders, Questioners, Obligers, and Rebels. More than 500,000 people have taken the quiz to figure out which tendency they hold, and you can to here. Millions of people read h...
449: A Mind For Sales | Mark Hunter
December 16, 2021 00:19 - 29 minutes - 26.9 MBDo you have a mind for sales? Mark Hunter joins us to discuss this very topic. Mark was recognized as one of the top 50 most influential sales & marketing leaders in the world. He is the Author of 3 books, High-Profit Prospecting, High-Profit Selling, and his newest book, A Mind for Sales. He has an online program “The Sales Hunter University” which is ranked as one of the top 10 sales learning programs due to his unique style of coaching and engagement. He spoke on 5 continents and travels ...
448: Rewiring Your Brain: How to navigate opportunity | Cathy Poturny
December 08, 2021 15:58 - 42 minutes - 38.6 MBLong-time Vendasta Partner and Principal at Creative Canvas Media, Cathy Poturny joins George Leith this week to offer a reimagination and new approach to navigate opportunity. With great admiration, we don't think we've met anyone quite as tenacious, blunt, and having quite the "go for it" attitude that Cathy has. There's a famous saying, "it can always be worse". This allows you to find comfort in potential roadblocks. Our guest this week flips the script, transversely saying, "it can alwa...
447: The Top 10 Skills You'll Need To Win At Work | Master Sales Series
December 01, 2021 14:57 - 18 minutes - 16.7 MBVendasta CCO and Conquer Local Podcast Host, George Leith is taking us to school this week with another Master Sales Series episode. Finding success in our careers is all about development. It's that self-awareness and knowing where you excel and where you need to invest more time. Those tasks you've been wanting to cross off, the conversations you've been wanting to have, why aren't they happening? We get so focused in execution mode, where we just "do", "do", "do". However, it's imperative...
446: The 5 Levels of Leadership and Universal "ASPIRE" Model To Coaching | John Hoskins
November 24, 2021 16:44 - 25 minutes - 23 MBIn this episode, you’re going to hear John Hoskins and George Leith discuss topics from John's book; Level 5 Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams. John has experienced many levels of leadership. He started his career as an account executive with Xerox Learning Systems and moved to Director of US Sales and Marketing, joined Omega Performance as EVP Sales and Marketing, and then founded Advantage-Performance Group and The Real Learning Company which grew to ...
445: How Defining Quality Sales Calls Has Increased Revenue 91% | David Pearson
November 17, 2021 17:09 - 21 minutes - 20.1 MBDavid Pearson is the CEO and Partner of Level Five Selling, an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide, the world’s largest CEO executive coaching and leadership development organization, with over 23,000 members. Looking back even further, he was Senior Vice President for TrueBlue, a ...
444: The Psychology Of Starting And Running An Agency | Robert Davis
November 10, 2021 16:45 - 23 minutes - 21.8 MBThis week we welcome Robert Davis, Vendasta Partner and CEO of KOR Unlimited. KOR stands for Knowledge, Opportunity, and Results. Robert has 25 years of sales and marketing experience within the financial services industry. As a financial advisor, he provided sophisticated financial solutions to 250+ high-net-worth individuals and families, as well as small-to-mid-sized businesses. The opportunity presented itself to start his own agency. He approached this new venture with the same results-...
443: The Voice Of Generation Z | Dr. Morissa Schwartz
November 03, 2021 16:02 - 21 minutes - 19.8 MBDrRissysWriting.com is ranked #1 in PR and top ten in Social Media and SEO for New York and New Jersey. Dr. Morissa Schwartz (aka Dr. Rissy) has been featured on Forbes and MTV. She speaks professionally about inspiring others through words and entrepreneurship, and through her publishing, was named the “Voice of Generation Z” by Community Magazine. Dr. Rissy talks with George Leith about 360-degree marketing; SEO, Social Media, Ads, PR, and how these 4 pillars need to work together in you...
442: Mastering Predictive Sales: Data and Instinct | Chris Bondarenko
October 27, 2021 16:16 - 29 minutes - 27.3 MBIn this episode, George Leith and Chris Bondarenko discuss data and instinct and their role in mastering predictive sales. Chris is a software sales leader and self-proclaimed "math geek" with over 15 years of experience, currently responsible for leading Docebo's North American sales organization. Previously, Chris held sales leadership roles at high growth start-ups BERA Brand Management and Maropost, in addition to nearly 10 years with Vision Critical (now Alida); where he built best-in-c...
441: Less Is More When It Comes To Your Social Media Strategy | Krista Neher
October 20, 2021 19:10 - 19 minutes - 17.9 MBHave you ever felt like you were spreading yourself thin across the hundreds of social media platforms? Are you trying to apply one social media strategy across too many platforms? Krista Neher is a social media pioneer. She is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. Krista has written 6 books on digital marketing, including a textbook and a “Dummies” book on social media marketing. She has worke...
440: Stop Selling, Start Evangelizing | Donald Kelly
October 13, 2021 17:34 - 36 minutes - 33.6 MBWhy should you stop selling and start evangelizing? Donald Kelly, a once struggling salesperson and now a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist”. The show has over 2.3 million all-time downloads and is heard in over 150 countries. Donald and his podcast have also been mentioned in Entrepreneur Magazine, Forbes, Inc, and HubSpot as a top B2B sales podcast. In this episode, Donald discusses how becoming a sales evangelist allowed him to incorp...
439: The Fundamentals of Managing 1000 Salespeople at 21 Years Old | Nick Kane
October 06, 2021 18:15 - 25 minutes - 23.5 MBA renowned thought-leader on the fundamentals of managing salespeople and Co-Founder of Janek Performance Group, Nick Kane joins George Leith this week on the Conquer Local Podcast. At just 21 years of age, he managed 1,000 salespeople. Nick is widely regarded for his ability to distill the sales process and block out the excess smoke and mirrors. He lives in quantitative results and direct, A to B relationships- continuously enhancing what works. He has trained 15,000+ professionals worldwi...
438: Customer Loyalty; RBC Royal Bank is Light-years Ahead of Free Toasters, with Darby Sieben
September 29, 2021 17:25 - 28 minutes - 26.4 MBCustomer loyalty initiatives are expected. What isn't expected are banks spawning software companies to let you know which day is garbage day. Darby Sieben is currently head of RBC Ampli Inc, an engagement cashback platform that connects consumers with merchants. Ampli.ca is part of the RBC Ventures which is the beyond banking arm of Royal Bank of Canada. Leading a team of 60, Ampli was launched in July 2019 and since then has grown to a national brand and has established itself as an effect...
437: Every Job is a Sales Job, with Dr. Cindy McGovern
September 22, 2021 17:13 - 32 minutes - 29.3 MBEvery job is a sales job but nobody wants to be a "salesperson". Even right now, we are trying to sell you on this episode through a cleverly written description and perhaps some great anecdotes from the episode. We are all salespeople- so, how do we recognize these processes and become better? This week’s guest is an internationally renowned business and motivational speaker and is the Author of the Wall Street Journal Bestseller, Every Job is a Sales Job: How to Use the Art of Selling to ...
436: Your Tech Stack Increases Valuation by 6-7x, with James Ciuffetelli
September 15, 2021 16:26 - 31 minutes - 28.4 MBThis week an A-List transformational leader joins us, James Ciuffetelli. Our host George Leith and James discuss the importance of adopting new technology and investing in your tech stack backed by real-world examples of great success and undisputed numbers, how the baby boomer generation is approaching an exit in 2021 with their long-established businesses, and how prepping your business for exit is strikingly similar to prepping your house for sale. Establishing show notes for this week's...
435: Adapt to Digital, In Memory of Paul Plant
September 08, 2021 14:21 - 29 minutes - 27.2 MBWe are taking a break this week from our regular schedule to pay tribute to one of our own. We said goodbye to our good friend and fellow Vendastian last week, Paul Plant. We want to share his episode from season 3 and revisit his passion for people, and the ever-changing digital environment. Paul was described as an absolute pleasure to have around. He immensely cared about the people and projects he was involved with, which is showcased in the words of many Vendastians as they described P...
434: Outsourced Marketing: Joining Your Client’s Team, with Stephanie Krummenacker
September 01, 2021 19:28 - 35 minutes - 32.9 MBOutsourced marketing is becoming a common theme as business owners are realizing the necessity that is digital marketing, and how diverse it is. This week's guest takes it a step further and fully divulges into the role of her client's outsourced CMO, internalizing goals and truly operating as if her client's business was her own. We are happy to welcome a Vendasta Partner, Stephanie Krummenacker of MediaBrush Marketing, on the Conquer Local Podcast with George Leith. It quickly becomes app...
433: 39 Ideas When You Don't Know What to Post on Social Media
August 25, 2021 15:47 - 21 minutes - 19.5 MBThis week our host, George Leith, goes over 39 ideas for you to pick and choose from the next time you’re struggling with what to post on social media. Now, this list isn't to be implemented all in one day. However, it's important to understand that this is social media, and content can come from absolutely anywhere. Don't get stuck thinking you must post your offering and only your offering. Social media is a place to connect with your audience. Be authentic, be honest, and most importantly...
432: Sales Integrity and Same Side Selling, with Ian Altman
August 18, 2021 18:27 - 28 minutes - 26.1 MBSales integrity means aligning needs, not enforcing yours. “The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses.” - Ian Altman, Same Side Selling In this week's podcast, George Leith hosts Amazon #1 best-selling author of Same Side Selling, Ian Altman. Ian highly values sales integrity and the effective communication needed in order to ensure both parties winning, or i...
431: Outcome Based Selling, with Phil M. Jones
August 11, 2021 16:02 - 41 minutes - 38.1 MBOutcome based selling requires understanding where satisfaction comes from, and what if we always knew exactly what to say in this process? Don't get us wrong, there's a bit more to it than that. But when incredible feats were being accomplished, this week's guest recalls, “I would never say wow, I’d simply ask how. And then dig in and say yea- but really, how?”. This is how Phil M. Jones molded a robust, outcome based, and quite frankly very impressive career. George Leith speaks with Phi...