Captivate + Convert with Christy Cegelski
85 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 44 ratingsWhat if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)
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Episodes
Understanding Your Business Finances With Melissa Houston
March 28, 2022 04:00 - 36 minutes - 25.1 MB“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.” — Melissa Houston Is it better to have $1 million in revenue or $300k in revenue? That’s a trick question — and this episode explains why. My guest Melissa Houston is an certified accountant and financial strategist who makes it easy to understand your business finances — and loves empowering women entrepreneurs to make that money. (I highly recommend checking ...
Business By Design With Amisha Shrimanker
March 21, 2022 04:00 - 46 minutes - 32.2 MB“This is one of the self care things that I did: delete social media altogether for 90 days.” — Amisha Shrimanker We’re busting some myths on this episode of Captivate + Convert! First up: to grow your business, you have to HUSTLE. My guest Amisha Shrimanker is living proof that the hustle myth falls flat — taking time off is actually part of her business strategy. Amisha heads up The Copy Crew, a boutique copywriting agency that works with online entrepreneurs and coaches. I’ll tell ...
Running A Business & Living With A Chronic Illness With Melissa Harstine
March 14, 2022 04:00 - 42 minutes - 29.4 MB“The most effective copy is going to come straight from your customers’ mouths.” — Melissa Harstine There are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfilment of being your own boss, and the joy of doing what we love… and yes, all those things are great! But many of us also start businesses out of health-related necessity — and we don’t talk about that enough! Customer research specialist Melissa Harstine left h...
Building A Business & Being A Mom With Katie Kastner
March 07, 2022 05:00 - 39 minutes - 13.6 MB“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.” — Katie Kastner This episode is for all of the mom entrepreneurs out there. Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s import...
Metrics That Matter With Donna Dube
February 28, 2022 05:00 - 38 minutes - 13.1 MB“There is this outside pressure that we have to reach a certain bar, and I think that’s not the way to go about it… Don’t worry about what the other guru is doing and what your business bestie is doing. This is YOUR business — where were you last year and what do you want to do with it this year?” — Donna Dube Let’s unlock a secret weapon in your business: your metrics. In this episode, Productivity Plus founder Donna Dube shares some great insights on how to match your mission and visio...
A Stress-Free Visibility Strategy With Lisa Benavidez
February 21, 2022 05:00 - 35 minutes - 12.1 MB“If we are focused on the visibility and why we’re afraid to show up, we’re making it all about ourselves, versus making it about the people that we get to impact, whether it’s one person or one million people. ” —Lisa Benavidez Not sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you! Showing up and being the face of their business can be a struggle for a lot of women, especi...
Reinventing Yourself After Hardship With Peta O'Brien-Day- Part 2
February 14, 2022 05:00 - 22 minutes - 15.5 MB“One of the things that helped me the most was taking a step back and being realistic... Continual learning is important, but you have to be realistic about how much you can actually take on and how much content you can consume.” — Peta O'Brien-Day Where would you end up if you had to rebuild from nothing? Peta O'Brien-Day is a copywriter and former social worker who had a super challenging path to entrepreneurship after the unspeakably tragic early death of her first husband. (This is...
Reinventing Yourself After Hardship With Peta O'Brien-Day - Part 1
February 07, 2022 05:00 - 38 minutes - 26.4 MB“I’d grown up being sure that my purpose in life was to have a vocation that really helped people… I don’t think anymore that life should be all about serving other people. Being nice and doing good things for other people is great and really important, but I’m important, too.” — Peta O'Brien-Day This week’s episode is the first of a two-parter that digs into some pretty heavy topics. Peta O'Brien-Day is a nurturing copywriter who helps biz owners nail a clear brand voice and connect wi...
Launching With A Simple Website With Samantha Mabe
January 31, 2022 05:00 - 40 minutes - 27.8 MB“The funnels, and the pop-ups, and all these extra opt-ins — you don’t need those in order to run a successful business. What you want to do is send people to the place you want them to buy, and make sure that they are a good fit for you.” — Samantha Mabe If launching (or re-launching) your website is on your To-Do List, then this episode is for you! My guest Samantha Mabe designs customized Squarespace website for service providers and coaches. Her specialty? Designing simple, strategic...
What An OBM Does + If/When You Should Hire One With Erika Macauley
January 24, 2022 05:00 - 47 minutes - 32.5 MB“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.” — Erika Macauley If you’ve ever wondered whether an online business manager is a good fit for your business, then you’ll definitely want to tune into this episode! You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer. OBMs and VAs have become extremely popular in the online busin...
Savvy Self-Care With Rachel Letham
January 17, 2022 05:00 - 39 minutes - 27.1 MB“YOU are your business. Therefore, you’ve got to make sure that you’re doing the best that you can for your own wellbeing.” — Rachel Letham Should self care actually be a part of your business plan? The short answer: YES. My guest is Rachel Letham, a positive mindset and self care coach who helps successful-yet-stuck female business owners and stressed-out, ambitious moms achieve professional growth and personal balance. The goal? Building businesses that feel as good on the inside as ...
Being An Entrepreneurial Couple With Steven Cegelski
January 10, 2022 05:00 - 26 minutes - 18.5 MB“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.” — Steven Cegelski Quitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier! But when it works, being part of a power couple is fabulously fulfilling! My guest for this episode is Steve Cegelski, serial entrepreneur and...
ENCORE: Selling On Instagram: What To Do & What NOT To Do
January 03, 2022 05:00 - 38 minutes - 26.8 MB“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.” — Taylor Daniels I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in stand...
ENCORE: How To Generate $75k From Your Freebie
December 27, 2021 05:00 - 46 minutes - 31.8 MB“I knew it would help me… get a pulse on who my audience was.” — Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode! Here’s the scoop: Sara...
Showing Up For Yourself Before Your Business With Alexa Martin
December 20, 2021 05:00 - 34 minutes - 11.8 MB“You can’t think your way into a new state of being. You have to actually get out there and do something.” — Alexa Martin Wonder whether working with a coach is all it’s hyped up to be? Then this episode is for you! Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn’t always a believer in the power of coaching. In fact, Alexa resisted the idea of working with a coach for a long time... even while acti...
Upgrading Your Internal Dialogue With Amy Collins
December 13, 2021 05:00 - 44 minutes - 15.2 MB“The stories we tell ourselves lay out how everything goes for us, and certainly our perspective on it.” — Amy Collins This week’s episode is the second half of my interview with copywriter Amy Collins! If you missed out on last week’s episode, I definitely recommend checking it out. We dive deep into the psychology of storytelling in sales copy (and why you should be having a LOT more fun with your brand emails)! This week, we focus on the stories that we tell OURSELVES. (Hello, impos...
Why Stories Matter + How To Use Them Effectively With Amy Collins
December 06, 2021 05:00 - 24 minutes - 8.44 MB“The most important thing is not so much what you share, it’s how you’re able to tie that into your CTA, but also how it is going to relate to your audience.” — Amy Collins How often do I get to record an episode that talks about both copywriting tips and erotic novels? My guest Amy Collins is a copywriter who specializes in copy infused with attention-grabbing anecdotes and captivating brand stories. (And as someone who’s worked as an Uber driver, stand-up comic, novelist, and wine whol...
Shifting Your Energy Around Selling With Julie Gohring
November 29, 2021 05:00 - 54 minutes - 37.3 MB“The seller doesn’t really have the power… the buyer now has all the power.” — Julie Gohring When I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare agent? When it comes to those “Most Trusted Professions” lists, salespeople generally tend to fall at the bottom — and that can be blamed on the old paradigm for selling. This sales style can be seen in movies like National Lampoon’s Vacation: pushy, aggressive, and often kinda ...
Building a Team to Grow Your Business With Emily Milling
November 22, 2021 05:00 - 46 minutes - 32.2 MBIf you think that you’ll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert! It’s true that most entrepreneurs launch without even having a partner, let alone a team. In those early days of building your empire, you get used to wearing all the hats, taking on all of the responsibility… and having all of the control. But here’s the thing about solopreneurship — as your biz grows and you take on more tasks and longer ho...
Microdosing & Mental Health Part 2 With Kathleen Oh
November 15, 2021 05:00 - 37 minutes - 25.9 MB“What people do find is that they find themselves… who they are and how they show up.” — Kathleen Oh We’re raised to believe that happiness is like an equation — if you achieve X, Y, and Z, you’re going to live happily ever after. But if you’re living in the real world, you already know that it doesn’t work that way. Integration coach, breathwork facilitator, and psychedelic guide Kathleen has worked with financially thriving six- and seven-figure entrepreneurs — people who seem from th...
Microdosing & Mental Health Part 1 With Kathleen Oh
November 08, 2021 05:00 - 34 minutes - 23.7 MB“With psilocybin slowing down the thought to allow for the feeling, it gives more choice around the action.” — Kathleen Oh This episode of Captivate + Convert is going to take you on a journey. Or should I say “trip?” My guest is Kathleen Oh, an integration coach, breathwork facilitator, and psychedelic guide. Full disclosure: I’ve been working with her for a while now and she is PHENOMENAL at what she does! And part of what she does is help her clients unpack their limiting beliefs,...
Create Your Own Signature Framework With Tiffany Ingle
November 01, 2021 04:00 - 40 minutes - 27.6 MB“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.” — Tiffany Ingle You can’t scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that’s going to transform your biz — or even your life! What IS a signature framework?? And should you create one for your own business? My guest for this episode, brand voice strategist Tiffany Ingle, is here to s...
1 Simple Tool That'll Make Your Biz Life EasierWith Cathlyn Melvin
October 25, 2021 04:00 - 45 minutes - 31 MB“Your FAQ is going to arm you with talking points. It establishes a foundation of who you are, how you work, what your expectations are, and what people’s expectations of you should be.” — Cathlyn Melvin How much time do you spend thinking about your FAQs? Or, how about this: do you even have an FAQ section on your website? After my interview with copywriter and editor Cathlyn Melvin, I will be adding one ASAP! For many of us, FAQs are a totally overlooked element of our websites. But w...
Doing Your Business YOUR Way With Deanna Seymour
October 18, 2021 04:00 - 1 hour - 45.9 MB“We get to make our own rules.” — Deanna Seymour You started your biz with the goal of building a better, more fulfilling life for yourself, based on what YOU want. So why would you put up with anything less while growing your empire? Deanna Seymour is a graphic designer who’s ditched all the blueprints and traditional advice and built up her business her way, on her own terms (check out her website to see what I mean!). Example: Deanna just finished a six-week long sabbatical from socia...
Is A VIP Day Offer Right For Your Business With Kristin Macintyre
October 11, 2021 04:00 - 51 minutes - 35.4 MB“The VIP offer has revolutionized my business... It has helped me take control over my calendar.” — Kristin Macintyre Have you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren’t sure what to include or how to sell it? Then you’re going to want to listen to this episode! My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actual...
Online Courses Vs. Group Programs - Which One Is Right For Your Business? With Jessica Terzakis
October 04, 2021 04:00 - 49 minutes - 33.9 MB“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.” — Jessica Terzakis Have you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis. Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact. Jessica is a firm believer that you should ...
My Journey with Keto Part 2
September 27, 2021 04:00 - 43 minutes - 29.6 MBToday's episode is a little different... When I started sharing that I was working with someone to heal some of the hormonal and metabolic issues I'd been struggling with (and my results) I got a lot of questions about what I was doing, how it worked, and why. So, I thought, what better way to address all the questions than to dedicate an entire podcast episode to the subject? And of course, I had to interview the woman who's helping to change my life and my health! As it turned out, we h...
My Journey With Keto Part 1
September 20, 2021 04:00 - 42 minutes - 29.6 MB“I’m in the clear now. I’m feeling like a human and I’m ready to take on the world.” — Meghann Hempel Certified health and lifestyle coach and personal trainer Meghann Hempel has the kind of inspiring ‘behind the business’ story that could be turned into a bestselling book. And we’re going to explore it all on the Captivate + Convert podcast! Prior to changing the lives of her clients (including me!), Meghann dealt with her own unhealthy relationship to food — which started at the age ...
A Year of Christy Questions
September 13, 2021 04:00 - 46 minutes - 32 MB“My business is my activism, because it’s a legacy that I’ll leave for my children.” — Tamika Auwai We’ve made it to the first anniversary of the Captivate + Convert podcast! Over the past year, I’ve had the opportunity to talk to some amazing guests who have shared some legit tips and biz-building strategies across a range of disciplines, including brand building, copywriting, SEO, and more. Honestly? When I first launched the podcast, I wasn’t sure how long it would last. Let me tell...
Replay: Captivate Your Audience With Storytelling
September 06, 2021 04:00 - 1 hour - 21.3 MB“We have to do a lot of showing in our stories, with examples… not just telling people.” — Brenna McGowan We all know the importance of having a strong call-to-action… but everything that comes before your CTA needs to be just as powerful! This week’s episode is a blast from the past — it’s an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling. My guest for this episode, Brenna McGowan, is a legit genius when it comes to transitioning ...
The Key To Driving More Sales On Day 1 Of Your Launch With Ash Chow
August 30, 2021 04:00 - 42 minutes - 29.4 MB“Words on the page really don’t mean anything and they won't convert if there’s no purpose or strategy behind it.” — Ash Chow This episode is dedicated to biz owners going through a launch or looking to launch in the near future! My guest, Ash Chow, is sharing her secret sauce on making your launch an epic success… before your offer even goes live. Yup, you heard me. Ash is a launch strategist and copywriter who works with course creators and online entrepreneurs, and specializes in sett...
Personal Style Tips To Boost Your Confidence And Build Your Brand With Swapna Patel
August 23, 2021 04:00 - 37 minutes - 25.4 MB“I really view style as, first and foremost, self expression… and also self care.” — Swapna Patel Knowing what to wear for brand photoshoots, Zoom meetings, or speaking gigs can be tough — unless you’re getting advice from a styling genius! My guest Swapna Patel is a personal style expert and former designer who specializes in helping women business owners and entrepreneurs discover and upgrade their personal style and feel confident and empowered. It’s not about seeking out the hottest...
PR Basics: Getting It & Using It To Grow Your Biz With Queen Chioma
August 16, 2021 04:00 - 57 minutes - 39.2 MB“It’s always about timing… just do not undersell yourself.” — Queen Chioma PR and media coach Queen Chioma knows good publicity — and she helps her female entrepreneur clients secure more than their fair share of great press! Her clients have been featured in Forbes, the BBC, MTV, OK!, and a ton of podcasts, and last year she launched her own media platform called She Rises in the Media, which gives women entrepreneurs the resources and support they need to land speaking gigs and boost t...
Building An Engaged Community with Emily Aborn
August 09, 2021 04:00 - 46 minutes - 31.8 MB“I’m still experimenting with what it’s going to look like… I don’t ever want to say never.” — Emily Aborn With so many Facebook groups out there, how do you build a community that people want to keep coming back to, day after day? … and how can you turn it into a profitable business? Emily Aborn is a content writer and the founder of She Built This, an empire that includes a membership, a podcast, and a thriving Facebook community. And on this episode of Captivate + Convert, she is sp...
How To Stop Sabotaging Yourself TODAY
August 02, 2021 04:00 - 12 minutes - 8.32 MB“As business owners, we all struggle from time to time… you don’t have to get it right every time to be successful.” — Christy Cegelski Another short, sweet, and solo episode — this one focusing on a topic that far too many women entrepreneurs and biz owners can relate to. Self-sabotage. This, along with imposter syndrome, is something that a lot of people don’t really like to talk about. But dealing with self-sabotaging tendencies is absolutely crucial to building the kind of business ...
Choosing The Way You Experience Your Business With Tamika Auwai
July 26, 2021 04:00 - 44 minutes - 30.4 MB“You have to find the entry point that’s going to resonate with you.” — Tamika Auwai As business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs? Obviously, you should be thinking about your clients, but what about your own needs and wants? Why did you decide to launch your biz in the first place? Did you want more freedom? Were you following your passion? Your business should be...
Content Marketing Vs. Copywriting - What's The Difference?
July 19, 2021 16:00 - 10 minutes - 7.43 MB“Part of the strategy behind great copywriting is to get the messaging down.” — Christy Cegelski Another short and sweet solo episode for you today! This one is inspired by some conversations I’ve been having lately with newbie copywriters and content creators on Facebook. It all comes down to this: there are a lot of people out there who don’t really understand the difference between content marketing and copywriting. Full disclosure: I also didn’t know the difference when I started o...
Smashing The Patriarchy - with Deepshikha Sairam
July 12, 2021 04:00 - 55 minutes - 37.9 MB“All of the women that I work with are so fearful of raising their prices.” — Deepshikha Sairam Did you know that smashing the patriarchy is actually the ultimate business move? Deepshikha Sairam helps her clients throw away the patriarchal “hustle” blueprint and build businesses based on their own cyclical nature and energetic gifts. Known as The Client Attraction Queen and the Creator of Dream Lives, Dee is all about helping female service providers and coaches build thriving business...
4 Tips To Help You Nail Your Next Podcast Pitch
July 05, 2021 04:00 - 11 minutes - 8.16 MB“There’s something really intimate about listening to someone speak on a podcast.” — Christy Cegelski Whether or not you’re a podcaster yourself, making guest appearances on other people’s podcasts is a fantastic way to build your visibility among audiences that may never have heard of you otherwise. And if you can nail your appearance, you’re another step closer to establishing yourself as THE thought leader in your niche. I already know that you’ll succeed once you get bo...
How To Generate $75k From Your Freebie
June 28, 2021 04:00 - 46 minutes - 31.8 MB“I knew it would help me… get a pulse on who my audience was.” — Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode! Here’s the scoop: Sara ha...
Reimagining & Rebuilding Your Business After a Crisis
June 21, 2021 04:00 - 36 minutes - 25.1 MB“My service is a movement. And when you work with me, your brand will get a sustainable upgrade.” — Anna Rosa Parker What do you do when you lose it all? You build it back up - even better than before! My guest on this week’s episode of Captivate + Convert is Anna Rosa Parker, a copywriter and brand strategist who specialized in helping luxury travel and lifestyle brands update and perfect their brand messaging. But when the pandemic hit, she lost every last one of her clients. ...
How to Create a Quiz That Generates HOT Leads
June 14, 2021 04:00 - 37 minutes - 25.9 MBPeople love taking quizzes. It’s why savvy biz owners use them as part of their marketing strategy — and why you should, too. This episode’s guest, Christen Schneider, is a legit authority on using quizzes for list-building and lead gen. Why are quizzes one of the most effective ways to build your list? As lead magnets, they definitely take more work to get through than the typical PDF download — but they’re also a LOT more engaging. “People like instant gratificatio...
Creating An Aligned Visibility Strategy
June 07, 2021 04:00 - 37 minutes - 26 MB“Because of our experiences that are individual and unique to us, we have the ability to change people’s lives in a specific way.” — Erin Neuhardt Today’s episode is all about being seen. There’s a lot of advice out there about what you should be doing to gain visibility and exposure for your brand. And no wonder — the online world is flooded with creators and entrepreneurs all fighting to capture the attention of their ideal audiences. But many of the people handing out advice on incre...
Habit Hacks That Help You Get Sh*t Done
May 31, 2021 04:00 - 33 minutes - 23 MB“I actually think there’s more room for creativity WITHIN my structure, because I base it off of when my brain is working best on certain things.” — Jill Wise Ready to supercharge your productivity without the hustle headache? This week's guest, Jill Wise is about to show you how to get sh*t done and reduce your Ibuprofen budget in the process! Jill is a multi-passionate entrepreneur who has mastered the art of systems, processes, and structure... Which has helped her reduce stress AN...
5 Ways To Boost Your Fame Factor & Stand Out Online
May 24, 2021 04:00 - 11 minutes - 8.01 MB“If you feel pulled towards something and you can’t stop thinking about it, there’s a reason.” — Christy Cegelski Are you pressing pause on the thing you REALLY want to do because you're afraid that A) It's already been done and B) You have nothing new to offer? The truth is, there's plenty of room at the table for you and it's 100% possible to get paid to do what only YOU can do -- even in a wildly competitive online market. And in this solo episode, I share the top five things you can...
Using SEO To Attract The Right Audience
May 17, 2021 04:00 - 37 minutes - 26.1 MB“A lot of people focus on just being on page one… but you also have to rank for the right phrases” — Per Andreasen Want to take your SEO to OMG? My guest Per Andreasen used his mad SEO skills to rank in the TOP 5 on Google search for fitness copywriters. Per is an expert in using SEO to attract the right audience and gain legit exposure. This is a subject I knew nothing about before sitting down to chat with him, and let me tell you — this interview is an eyeopener! If you want to driv...
Selling On Instagram: What To Do & What NOT To Do
May 10, 2021 04:00 - 38 minutes - 26.8 MB“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.” — Taylor Daniels I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in stand...
Why You Need To Scrub Your Email List TODAY & How To Do It
May 03, 2021 04:00 - 9 minutes - 6.8 MBBelieve it or not, there's a prerequisite to writing emails that sell... You need to have subscribers who actually open and engage with your newsletters. But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it's probably time to clean up your list. There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting th...
Why You Need To Scrub Your Email List TODAY & How To Do It
May 03, 2021 04:00 - 9 minutes - 6.8 MBBelieve it or not, there's a prerequisite to writing emails that sell... You need to have subscribers who actually open and engage with your newsletters. But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it's probably time to clean up your list. There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting th...
The Dark Side Of Hitting 6-Figures Fast With Brittany McBean
April 26, 2021 04:00 - 1 hour - 42.8 MB“I’ve just always had the attitude of like ‘I’ll figure it out when I get there’ and ‘why not me?’” — Brittany McBean What do you think life will be like when your biz hits that magical six figures? My guest for today’s episode knows that life on the other side of six isn’t just butterflies and rainbows. So, get ready for some real talk! Brittany McBean is a launch expert and copywriter who knows all about the growing pains of hitting six figures (or multiple six figures) in your busine...