Captivate + Convert with Christy Cegelski
85 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 44 ratingsWhat if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)
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Episodes
Uncovering The Unconscious Beliefs Sabotaging Your Success With Kasey Mathews
April 19, 2021 04:00 - 42 minutes - 28.9 MB“When we’re in the eye of our own hurricane, it doesn’t make any sense.” — Kasey Mathews Do you make excuses every time an opportunity comes up that aligns with what you want for yourself? Why do we DO that? On this episode, transformational life coach Kasey Mathews is here to talk about who is REALLY running your business — you or your unconscious beliefs. Kasey teaches that behaviors are driven by beliefs. Your limiting beliefs and mindset heavily influence the way that you show up i...
How To Build A Brand That Captivates Clients With Mallika Malhotra
April 12, 2021 04:00 - 49 minutes - 34.1 MB“Sometimes people share for the sake of sharing, but my philosophy is always that it’s got to be customer-focused. We need to share our messages through the eyes of the people that we’re serving.” — Mallika Malhotra Want to know the secrets behind making your brand the hottest person at the party? In this episode, brand strategist and photographer Mallika Malhotra shares 6 legit rules for building brands that captivate clients — as well as the simple steps you can take TODAY to build buz...
Ethical Cold Pitching With Bree Weber
April 05, 2021 04:00 - 42 minutes - 29.2 MB“The types of cold pitches that I think of as ethical have only one recipient. They’re clearly crafted for that one brand or that one decision-maker, and they’re targeting a specific problem rather than pitching somebody’s self worth or abilities.” — Bree Weber Can you imagine getting a genuine ‘thank you’ for sending out a cold pitch? Bree Weber teaches others how to write pitches people actually appreciate. Her secret? Ethical cold pitching. “I generally think of cold pitching in two...
Email Marketing Vs. Social Media: The Real Deal
March 29, 2021 04:00 - 13 minutes - 9.27 MB“Creating a basic email marketing funnel for them allowed them to bring in more leads on a consistent basis and automate the sales process.” — Christy Cegelski For my first year in business, give or take, I worked on all kinds of projects. And I mean ALL kinds: I wrote blog posts, came up with social media captions, developed course scripts, created newsletters… you name it, I wrote it. I ran the whole gamut. This was great for learning about what I liked or didn’t like, but not so grea...
Leveraging LinkedIn To Get More Leads With Aly Goulet
March 22, 2021 04:00 - 43 minutes - 30.1 MBHow is your LinkedIn game? The site is a great place for freelancers and service providers to hang out, because it’s where business people network. But it can be hard to figure out how to harness its power to connect with the prospects of your dreams. (To be honest, I struggle with it too!). That’s why I asked technical copywriter and LinkedIn expert Aly Goulet to come on the podcast. “It’s very different from Instagram or Twitter, where people are there to talk about their life and be ...
Better Together - Biz Partnerships That Work With Kira Hug & Rob Marsh
March 15, 2021 04:00 - 50 minutes - 34.7 MB“It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.” — Rob Marsh The magic that can grow from a simple podcast is astonishing. Kira Hug & Rob Marsh are co-founders of The Copywriter Club (TCC), which offers memberships, courses, masterminds to copywriters looking to level up their skills. They met at a mastermind (not Tinder, as rumor would have it) and instantly clicked. When Rob wanted to start a po...
Better Together - Biz Partnerships That Work With Kira Hug & Rob Marsh
March 15, 2021 04:00 - 50 minutes - 34.7 MB“It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.” — Rob Marsh The magic that can grow from a simple podcast is astonishing. Kira Hug & Rob Marsh are co-founders of The Copywriter Club (TCC), which offers memberships, courses, masterminds to copywriters looking to level up their skills. They met at a mastermind (not Tinder, as rumor would have it) and instantly clicked. When Rob wanted to start a po...
Ask Me Anything!
March 08, 2021 05:00 - 20 minutes - 13.8 MB“I’m 100% here for anything that makes life easier.” — Christy Cegelski I’m switching gears just a little bit for this episode of Captivate + Convert… … and I’m actually super excited about it! Allow me to welcome you to my very first Q+A episode! I put out the call for questions a little while ago via Instagram and my private Facebook group, and let me tell you — you all did NOT disappoint! In this episode, I tackle a variety of questions. Are you curious about how to optimize CTAs ...
Building A Multi-Passionate Business With Cara Alwill
March 01, 2021 05:00 - 41 minutes - 14.2 MBCara Alwill always dreamed of becoming a best-selling author… but adding Master Life Coach and 'major inspiration to female entrepreneurs across the globe' to her title was an unexpected twist! Cara started her blog, The Champagne Diet back in 2008 while working full-time at MTV and has since built a global brand around its message to 'live your most effervescent life.' With 9 books under her belt and a "product suite" that includes a podcast, coaching services, online courses, a clothing ...
Conducting Market Research Like A P.I.
February 22, 2021 05:00 - 42 minutes - 29.3 MB“The P.I. Method is really how I am able to create such high-converting copy.” — Nicola Moors Copywriter Nicola Moors has a unique approach to market research — she calls it the P.I. Method! In addition to just sounding cool, the method has helped her produce six-figure launches and 200% sales increases for her clients! No, Nic isn’t a private eye. But she did learn both this skill and her awesome talent for crafting story-centric copy through her 6 years of work as a journalist. Nic w...
Shift Happens!
February 15, 2021 05:00 - 5 minutes - 3.69 MB“You can have all the strategies in the world from the top online business gurus, but if you’re struggling some way — physically, mentally, spiritually — you’re not going to be able to do what you came here to do. At least, not effectively.” — Christy Cegelski This isn’t a regular episode of Captivate + Convert— you’ll be getting one of those next week, don’t worry! This episode is a little bit different (and a whole lot shorter)... No guest interview this time. Instead, I want to give y...
Launching And Growing A Product-Based Brand
February 08, 2021 05:00 - 47 minutes - 16.2 MB“Times of giving myself a break really just open up the space for creativity.” — Christy Cegelski When it comes to launching a business, approach is everything. My guest, Kaley Sparling, knows that all too well. Kaley owns two online retail businesses, Hair Love and Gem + Love, and her radically different launch experiences demonstrate how changing your approach and mindset transforms the way your business comes together. While launching Hair Love, Kaley took a very by-the-book approach....
Show Up And Stand Out On Video
February 01, 2021 05:00 - 38 minutes - 13.3 MB“A lot of people believe that a personal brand is what your website looks like or the style of email that you send. But that is really just the tip of the iceberg.” — Tamara Glick What goes into your personal brand — and why does it matter? My guest Tamara Glick is exactly the person to answer these questions! Tamara is a brilliant image consultant who helps highly visible leaders represent their personal brand on stage, on video, in meetings, and in photos with confidence. Your person...
Testimonials That Close Sales - How To Get ‘Em & How To Use ‘Em
January 25, 2021 05:00 - 56 minutes - 19.5 MB“The data shows that 93% of people say online reviews impact their buying decisions.” — Licia Morelli Okay, be honest…what’s the first thing you do before you sign on the dotted line to work with a new coach or whip out your credit card to buy that mascara you’ve been eyeing? If you’re like the vast majority of us, you probably read every review and testimonial you can get your hands on. Social proof has the potential to make or break a sale — that’s why sites like TripAdvisor, Yelp, Co...
How To Pandemic-Proof Your Biz
January 18, 2021 05:00 - 48 minutes - 16.7 MB“Local business to online business marketing is like night and day.” — Ashley Monk Is your business pandemic-proof? This week’s guest, Ashley Monk is the CEO of It Media, a boutique digital marketing agency, and she helped dozens of clients move at least part of their businesses online in 2020. Using Ashley’s strategies, her clients have created exciting new offers that boosted their revenue during a time when most businesses struggled to stay afloat. In fact, they’ve generated more mon...
Running A Business As A Highly Sensitive Person
January 11, 2021 05:00 - 36 minutes - 25.2 MBRunning A Business As A Highly Sensitive Person With TEDx Speaker and ICF Mindset Coach, Gemma Sandwell If you’re an HSP, you’re likely to face some unique challenges as you build your business but the good news is, it’s 100% possible to be highly sensitive AND highly successful. In this week’s episode, I talk with the founder of The Happiness Branch, Gemma Sandwell. Gemma wears a lot of hats - she’s a TEDx speaker, mindset coach, mindfulness teacher, and reiki master and she helps highly...
How To Scale To 6-Figures FAST
January 04, 2021 05:00 - 11 minutes - 8.14 MBIf 2020 threw you (and your biz) for a loop, you’re not alone. Entrepreneurs everywhere found themselves scrambling to come up with the proverbial Plan B and pull it all together when sh*t hit the fan. Well, As the saying goes, “out with the old, in with the new!” If you’re ready to kick last year and it’s bad juju to the curb, this episode will help you create a plan to scale your biz to 6-figures fast in 2021. I share 4 tips to help you make up for lost time and move your business forward...
Your Intuition: The Ultimate Biz Building Tool
December 28, 2020 05:00 - 31 minutes - 21.8 MBYour Intuition: The Ultimate Biz Building Tool With Artist and Life Coach, Camille Kelley How successful could you become if you knew exactly what moves to make and when? How would it feel to trust yourself to do the right things? That’s what Camille Kelley and I explore in this week’s episode… Camille is an artist and life coach who helps aspiring business owners overcome the mindset blocks preventing them from following their dreams so they feel inspired and empowered to go after them. ...
Finding Your Voice As A Brand
December 21, 2020 05:00 - 13 minutes - 9.37 MBIf you’re the person responsible for creating or managing the content for your business, you might be struggling to find your brand voice - especially if you don’t have a lot of prior experience in copywriting or content creation. The good news is, you can stop over complicating it TODAY because in this episode, we’re going to break down what your brand voice is and why it matters. I’m also going to share 5 super simple tips to help you discover and develop your brand voice so you can bo...
The 7 Core Stories You Should Be Ready To Share As A Business Owner
December 14, 2020 05:00 - 42 minutes - 29.9 MBIf you’re building a brand, being able to share stories that are: A) relevant to your ideal clients and B) showcase your expertise is the key to connecting with your audience and converting them to paying customers. Your stories are what help you stand out from the crowd; they make you relatable. And they have the ability to inspire action...if you know which stories to share. This week’s guest, Jillian Yawney is a Story Coach who works with TedX speakers, entrepreneurs and other leaders an...
Releasing Anxiety So Your Business Can Thrive
December 07, 2020 05:00 - 35 minutes - 25.1 MBIf you struggle with anxiety, you know it can keep you from showing up fully in your business. BUT the good news is there are tools and techniques that can help you release anxiety so you can thrive -- in business and in life. This week I had the privilege of chatting with Mindset and Anxiety Coach, Kate Carter. Kate has experienced panic attacks since the age of 10, so she knows first hand how frustrating and paralyzing anxiety can be. These days she works with female entrepreneurs in her ...
How To Create A Freebie Your Audience Actually Wants
November 30, 2020 05:00 - 11 minutes - 8.16 MBHow many times have you downloaded a freebie and dragged it to file on your laptop, never to be seen or heard from again? We’ve all done it! And none of us wants to create a freebie that just ends up in the digital trash bin, right? But what’s the secret to creating a freebie your audience actually wants and uses? Well, you’re about to find out! In this episode, I cover everything you need to know to create a phenomenal freebie your ideal clients will drool over. I share the three questio...
Captivate Your Audience With Storytelling
November 23, 2020 05:00 - 58 minutes - 40.6 MBIf you’ve ever been confused about how to use storytelling in your email copy and social media captions, this episode will give you the goods on what kind of stories will captivate your ideal clients and make them your biggest fans. On today’s show, I sit down with one of my favorite fellow email copywriters, Brenna McGowan. We talk shop about all things copywriting, like...the biggest mistakes we see people making in their copy, why storytelling is so important when it comes to writing cop...
Harnessing The Power Of Your Emotions To Build Your Biz
November 16, 2020 05:00 - 44 minutes - 30.9 MBHarnessing The Power Of Your Emotions To Build Your Biz With Therapist, Trained Psychic, and Life Coach, Adrian Hall Traditional “wisdom” suggests that there’s no place for sensitivity in business, but what if you could actually harness the power of your emotions and be more creative, more productive, and build a better business? That’s what today’s episode is all about! I sat down with Adrian Hall for today's show; she’s a licensed therapist, trained psychic, coach, and one heck of an in...
From $35/Hr To 5-Figure Months: How I Did It (Part 2)
November 09, 2020 05:00 - 20 minutes - 14.5 MBIn last week’s episode, you got the backstory of how I became a copywriter and what I did before I started my business (including my past failures in other endeavors.) The struggle was REAL. In this episode, I walk you through the 5 things I did (in the exact order I did them) to go from charging $35 an hour as a copywriter, to selling $5k-$10k packages and having my first 5-figure months -- just over a year into my business. So, pull out the notes app on your phone or (if you’re old schoo...
From $35/Hr To 5-Figure Months: How I Did It (Part 1)
November 02, 2020 05:00 - 13 minutes - 9.17 MBI’ve never had the opportunity to share my full story before, so this episode is super personal… From the outside, it might look like I built a successful business overnight because within about a year (14 months to be exact), I went from charging $35 an hour for my copywriting services to selling $5k-10k packages and having my first 5-figure months. But there’s a whole lot more to the story. In this episode, I share part one of my story, which is the backstory. I go into how I became a co...
How To Avoid Burnout As You Build Your Business
October 26, 2020 04:00 - 47 minutes - 32.9 MBHow To Avoid Burnout As You Build Your Business With Holistic Nurse Practitioner & Health Coach Jaclyn Bacon As women, we often take on a majority of the child care as well as the responsibilities associated with managing a household -- even as we’re hustling to build our businesses. On top of that, there’s a very real pressure to strive to be the perfect wife, mom, and #bossbabe (oh...and BTW...you should look FIERCE while we’re doing it!) Unfortunately, some of us have learned the har...
Getting Started With Facebook Ads
October 19, 2020 04:00 - 32 minutes - 22.5 MBGetting Started With Facebook Ads With Facebook Ads Expert Olivia Hutchison of oliviahutchison.com Think Facebook Ads are just for the fancy people who already have 6-figure + businesses? Think again! As it turns out, Facebook ads are one of the fastest and most cost-effective ways to grow your business...IF you know how to use them effectively. If you’re curious about how Facebook ads can get your business in front of the right audience and you want the deets on what you need to know be...
The 3-Step Framework For Copy That Gets Clients
October 12, 2020 04:00 - 10 minutes - 7.53 MBIf you feel like writing copy for your business is intimidating AF, you’re not alone! How do you know what to say? Or how much to share? Or how to write words that sell without sounding like a D-list celeb hawking their wares on late-night TV? In this episode, you’ll learn how to write copy that connects + captivates + converts so you’ll know what to say to make the sale (or sign that new client) without the slimy sales pitch or trying to convince anyone to buy something they don’t want or ...
How To Grow Your Audience With Podcasting
October 05, 2020 04:00 - 40 minutes - 27.9 MBHow To Grow Your Audience With Podcasting With Podcast Producer Emily Milling of theultimatecreative.com If you’ve been tossing around the idea of starting your own podcast but you’re not sure if it’s right for your business and you don’t know where to start, this episode is for you, my friend. Podcast producer Emily Milling and I sit down and dive into how creating a podcast can help you grow your audience and build your business. We cover things like, why you should consider adding podc...
How Human Design Can Help You Build A Better Business
September 28, 2020 04:00 - 49 minutes - 33.7 MBHow Human Design Can Help You Build A Better Business With Mindset + Intuitive Biz Coach Vanessa Hallick of vanessahallick.com What if you could build your business without the struggle? Seriously...what if it was easy and you were able to scale to 6-figures + by doing the things that excite and energize you instead of drain the life out of you? In this episode, I chat with one of my mentors, Vanessa Hallick. Vanessa is a Mindset and Intuitive Business Coach who helps visionary women crea...
4 Super Simple Sales Page Secrets
September 21, 2020 04:00 - 11 minutes - 7.81 MBWord on the street is it’s officially “launch season” (in case you haven’t noticed the crazy amount of promo emails dropping into your inbox lately.) Since I’ve been working on dozens of sales pages for my clients’ upcoming launches over the past few months, I thought it would be helpful if I shared a few of my copywriter secrets for sales pages that convert. That way, you’ll know how to write sales copy that’s persuasive, attention-grabbing, and action-driven for your own launches. In toda...
How To Use Photos To Create An Unforgettable Brand And Attract Your Dream Clients
September 14, 2020 06:00 - 37 minutes - 25.9 MBWith Brand Whisperer Megan Otto of megan-otto.com If you’re the face of your brand, grab your phone or a pen and paper (if you’re old school like me) because you’re going to want to take notes on today’s episode. I’m chatting with Brand Strategist and Creative Director, Megan Otto (AKA the Brand Whisperer) about how to create highly memorable and entertaining brand photos that’ll make you stand out like a flamingo in a herd of zebras. Juicy, right? We talk about the difference between your...
Grow Your List (For Free) And Convert Subscribers To Clients In 4 Steps
September 14, 2020 05:00 - 10 minutes - 7.25 MBYou’ve probably heard email marketing experts say, “the money’s in the list” but the real real is this: the money’s in the relationship you have with your list. Monetizing your list (no matter how many subscribers you have) is all about connecting with your subscribers. In this episode, I’m giving you the goods on how to build your list without spending a single cent on ads and how to connect with your subscribers so they get to know, like, and trust you...and buy your stuff. GRAB THE FRE...
Introducing Captivate And Convert With Christy Cegelski
September 09, 2020 19:00 - 5 minutes - 3.71 MBConnection-driven copywriter and email strategist Christy Cegelski helps coaches and creatives in the online space become known for what they do, fill their calendars with dream clients, and sell their signature programs on autopilot. In this episode, she shares her vision for the Captivate + Convert Podcast and what you can expect to hear more of in future episodes (hint: lots of tips, strategies, and interviews with guest experts to help you scale your business to 6-figures and BEYOND.) ...