Leveraging LinkedIn To Get More Leads With Aly Goulet
Captivate + Convert with Christy Cegelski
English - March 22, 2021 04:00 - 43 minutes - 30.1 MB - ★★★★★ - 44 ratingsEntrepreneurship Business copywriting content marketing marketing branding enrepreneurship mindset business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How is your LinkedIn game?
The site is a great place for freelancers and service providers to hang out, because it’s where business people network.
But it can be hard to figure out how to harness its power to connect with the prospects of your dreams. (To be honest, I struggle with it too!).
That’s why I asked technical copywriter and LinkedIn expert Aly Goulet to come on the podcast.
“It’s very different from Instagram or Twitter, where people are there to talk about their life and be casual. All of that’s good and great, and lots of people get clients there, too, but on LinkedIn specifically, people want to talk about their career and they want to know what’s going on in their industry,” Aly explains. “They’re open to connecting with service providers, freelancers, other people that can add value in their space.”
The catch: LinkedIn was initially designed to connect people who had already worked with each other. This has changed, but people still tend to be a little suspicious about accepting cold connection requests.
That makes first impressions and choosing the right connections absolutely key!
This episode covers how to find prospects, when to pitch them, and whether joining LinkedIn groups is worth the trouble!
Hit play and find a new way to work! In this episode, you’ll learn:
Top LinkedIn profile tips for attracting your target audience & growing your networkWhich biz owners tend to hang out on LinkedIn & how to best connect How to interact effectively & demonstrate your value upfrontSubscribe now and never miss a single episode!
About Aly Goulet
Aly Goulet is a technical copywriter in the SAAS space and a LinkedIn expert. She believes in the importance of brand identity and that everything a business publishes online needs to communicate why buyers should choose them.
Highlights:
02:03 Meet Aly Goulet04:05 Why LinkedIn?05:10 Biz owners on LinkedIn07:45 Interact on LinkedIn09:13 Demonstrate your value10:44 Set up your profile14:03 Grow your network18:01 Find your people19:45 Best practices21:59 LinkedIn groups?24:52 When to pitch27:35 Shortcuts 30:41 Aly’s results31:31 The Christy Questions37:23 Best investmentPlease remember to subscribe, rate, and review!
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ALY GOULET
LINKEDIN: https://www.linkedin.com/in/alyssagoulet
TWITTER: https://twitter.com/alyssagwrites
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CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection